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The farm equipment rental market is undergoing significant transformation, shaped by innovation, sustainability requirements, and evolving operational models. As industry participation grows and competitive pressures intensify, decision-makers require a precise understanding of trends and impacts guiding this dynamic sector.
Market Snapshot: Farm Equipment Rental Market Size and Growth
The farm equipment rental market grew from USD 52.10 billion in 2024 to USD 57.18 billion in 2025. It is projected to expand at a compound annual growth rate (CAGR) of 9.71%, ultimately reaching USD 109.42 billion by 2032. This growth reflects rising demand for flexible asset utilization, budget-friendly access to advanced machinery, and ongoing shifts in global agriculture business strategies.
Scope & Segmentation
This comprehensive report examines the farm equipment rental market through detailed coverage of its core segments and geographies, offering clarity on emerging paradigms, technology uptake, and stakeholder priorities.
- Equipment Types: Crop Protection Equipment, Harvesters, Hay and Forage Equipment, Irrigation Equipment, Planting and Seeding Equipment, Tillage Equipment, and Tractors (Under 50 HP, 50 to 100 HP, Over 100 HP).
- Rental Models: Long Term and Short Term.
- End Users: Contractors, Large Farms, Small Farms.
- Applications: Harvesting, Hauling, Irrigation, Planting, and Soil Preparation.
- Regions: Americas (including United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East and Africa (including United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (including China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan).
- Leading Companies Analyzed: United Rentals, Inc.; Ashtead Group plc; Herc Holdings Inc.; Deere & Company; CNH Industrial N.V.; AGCO Corporation; Mahindra & Mahindra Limited; Kubota Corporation; Seven Group Holdings Limited; HSS Hire Group plc.
Key Takeaways
- Adoption of digital rental platforms and telematics is enhancing transparency, enabling real-time machine health tracking, and streamlining predictive maintenance practices.
- Sustainability considerations are prompting integration of alternative fuel sources and low-emission power solutions, aligning rental offerings with changing environmental and regulatory requirements.
- Diversification in rental models, including bundled as-a-service solutions, helps operators address project peaks and long-term strategic commitments with tailored service levels.
- Regional nuances are evident, with large-scale commercial farm activity driving demand in the Americas and equipment-sharing initiatives supporting smallholders in Asia-Pacific.
- Strategic partnerships between OEMs and regional specialists foster broader service access and reinforce both geographic and technical capability expansion.
- Contractors, large farms, and small farms each present specific requirements, influencing the need for flexible, data-driven, and highly responsive equipment rental offerings in the market.
Tariff Impact: Navigating 2025 United States Tariffs
The implementation of new United States tariffs in 2025 has increased operational costs and supply chain complexity for rental providers. Companies are adapting by diversifying supplier bases, prioritizing domestic sourcing, and reinforcing maintenance networks to ensure service continuity. These adjustments are driving refinements in pricing strategies and deepening collaboration across the equipment value chain, supporting resilience and agile response to external market pressures.
Methodology & Data Sources
This report utilizes a mixed-method research approach, combining in-depth primary interviews with fleet managers and service providers with comprehensive secondary analysis of industry publications, manufacturer reports, and government datasets. Data triangulation ensures validation of findings, while peer review by industry experts enhances reliability and relevance of insights.
Why This Report Matters
- Empowers decision-makers to anticipate sector shifts driven by technology, policy, and evolving customer needs.
- Enables tailored strategy development based on deep segmentation and regional insight, enhancing growth potential.
- Supports operational excellence by outlining supplier, partnership, and logistics strategies aligned with current market forces.
Conclusion
The farm equipment rental market is defined by rapid innovation and shifting ecosystems. Leaders who embrace technology integration, build flexible service models, and nurture strategic collaborations are best positioned to drive success and meet evolving customer expectations in a changing agricultural landscape.
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- Purchase of this report includes 1 year online access with quarterly updates.
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Table of Contents
3. Executive Summary
4. Market Overview
7. Cumulative Impact of Artificial Intelligence 2025
Companies Mentioned
The companies profiled in this Farm Equipment Rental market report include:- United Rentals, Inc.
- Ashtead Group plc
- Herc Holdings Inc.
- Deere & Company
- CNH Industrial N.V.
- AGCO Corporation
- Mahindra & Mahindra Limited
- Kubota Corporation
- Seven Group Holdings Limited
- HSS Hire Group plc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 183 |
| Published | October 2025 |
| Forecast Period | 2025 - 2032 |
| Estimated Market Value ( USD | $ 57.18 Billion |
| Forecasted Market Value ( USD | $ 109.42 Billion |
| Compound Annual Growth Rate | 9.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
