Farm Equipment Rental Market Report 2026

The farm equipment rental market size has grown strongly in recent years. It will grow from $61.34 billion in 2025 to $65.94 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to high upfront cost of farm machinery, growth in agricultural mechanization, increasing small farm dependency on rental solutions, rising demand for harvesting and cultivation support, expansion of rental service networks.

The farm equipment rental market size is expected to see strong growth in the next few years. It will grow to $89.99 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to increasing focus on cost optimization in farming, rising demand for modern mechanized solutions, growing pressure to improve agricultural productivity, expansion of organized rental platforms, increasing adoption of flexible farming solutions. Major trends in the forecast period include growing demand for cost effective agricultural equipment access, increasing preference for equipment sharing instead of ownership, rising adoption of rental solutions for seasonal farm operations, growing shift toward flexible farm mechanization options, increasing expansion of organized agricultural equipment rental services.

The shortage of skilled labor is expected to support the growth of the farm equipment rental market going forward. A labor shortage occurs when there are insufficient qualified workers available for specific occupations. As the availability of skilled agricultural labor continues to decline, farm equipment rentals offer an effective solution by enabling farmers to maintain productivity with reduced dependence on manual labor. Rental equipment is also a cost-effective option, making it particularly attractive to farmers during periods of labor scarcity. These factors collectively contribute to the expansion of the farm equipment rental market. For instance, in September 2023, according to the United States Census Bureau, a US-based government agency, the manufacturing sector is projected to require 4 million new workers by 2030, with approximately 2.1 million positions potentially remaining unfilled due to a shortage of skilled labor. Therefore, the ongoing shortage of skilled labor is driving the growth of the farm equipment rental market.

Companies operating in the farm equipment rental market are increasingly focusing on technological innovations, such as advanced farm machinery rental platforms, to strengthen their competitive position. Farm machinery rental platforms are digital marketplaces that enable farmers to access and rent agricultural equipment efficiently. For example, in October 2024, Hello Tractor, a Nigeria-based agricultural mechanization innovator, launched its second mechanization hub in Nakuru, Kenya. The hub provides affordable access to agricultural equipment rentals at approximately one-tenth the cost of traditional large-scale farming operations and serves more than 20,000 smallholder farmers. It offers access to commonly used equipment, including maize chisel ploughs, potato planters, and harvesters, helping farmers increase yields, reduce labor costs, and improve planting efficiency. In addition to equipment rentals, the hub provides maintenance services, spare parts, farmer training programs, and partnerships that support market access and agricultural inputs.

In February 2023, Titan Machinery Inc., a US-based agricultural machinery company, acquired Pioneer Farm Equipment Inc. for an undisclosed amount. This acquisition was intended to strengthen Titan Machinery’s presence in the US agricultural market and expand its equipment rental and service offerings. Pioneer Farm Equipment Inc. is a US-based manufacturer of agricultural machinery and a provider of farm equipment rental and leasing services.

Major companies operating in the farm equipment rental market report are Premier Equipment Rentals Inc., JFarm Services TAFE, Friesen Sales And Rentals Ltd., The Pape Group, Cedar Street Sales And Rentals, Farmease, Herc Rentals Inc., Sunbelt Rentals Inc., United Rentals Inc., Nesco LLC, Farm-Rite Equipment Inc., BlueLine Rental Company, Hendershot Equipment Company, Hoober Inc., James River Equipment, Lano Equipment Inc., Martin Implement Sales Inc., Monroe Tractor And Implement Co., P&K Equipment, Redline Equipment.

Asia-Pacific was the largest region in the farm equipment rental market in 2025. It is expected to be the fastest growing region in the global farm equipment rental market during the forecast period. The regions covered in the farm equipment rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the farm equipment rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The farm equipment rental market consists of revenues earned by entities by providing rental app services, commercial farming rentals, and dairy farming rental services. The market value includes the value of related goods sold by the service provider or included within the service offering. The farm equipment rental market also includes sales of dozers, excavators, skid loaders, compact track loaders, and trenchers, which are used in providing farm equipment rental services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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