The entertainment and edutainment centers market show steady growth as more and more parents tend to spend more quality time with their children.
On the other hand, family entertainment centers are gaining traction recently, as people have started to move from traditional parks to technologically enabled entertainment centers.
The UAE family entertainment market was about USD 150 million in 2019 and may reach more than USD 400 million by 2027. According to our calculations, the children’s entertainment market was USD 63 million in 2019, with projections to grow to around USD 172 million by 2027. The market size for edutainment centers was about USD 20 million in 2019, with projections to grow to USD 54 million by 2027.
The competitor analysis demonstrates that there is no other children’s center combining educational and play activities, as well as adult events under one roof. Moreover, the customer analysis and the analysis of market trends and potential showed that there is a significant demand in the market for such children’s center.
The SWOT analysis showed that the main strengths of the center are the combination of play, edutainment activities, and adult events, as well as competitive prices and free entrance for adults. The suggested prices are lower than average. Moreover, there is no other CEC where the entrance for adults is free.
According to our findings, entertainment centers that offer multiple choices for activities usually outperform centers that only offer one option. However, considering that the company will be new to the market and the concept is unknown for consumers, these are the main weaknesses of our center. UAE’s political stability, favorable macroeconomic and business environment create excellent opportunities for local businesses.
Moreover, the indoor family entertainment centers’ market is growing steadily and has high market potential. However, the pandemic aftershock may hinder market growth. Another crucial threat is the highly competitive environment in the market and the importance of an adequate location with excellent infrastructure (a highly considerable location is a mall, which has a high number of visitors).
On the other hand, family entertainment centers are gaining traction recently, as people have started to move from traditional parks to technologically enabled entertainment centers.
The UAE family entertainment market was about USD 150 million in 2019 and may reach more than USD 400 million by 2027. According to our calculations, the children’s entertainment market was USD 63 million in 2019, with projections to grow to around USD 172 million by 2027. The market size for edutainment centers was about USD 20 million in 2019, with projections to grow to USD 54 million by 2027.
The competitor analysis demonstrates that there is no other children’s center combining educational and play activities, as well as adult events under one roof. Moreover, the customer analysis and the analysis of market trends and potential showed that there is a significant demand in the market for such children’s center.
The SWOT analysis showed that the main strengths of the center are the combination of play, edutainment activities, and adult events, as well as competitive prices and free entrance for adults. The suggested prices are lower than average. Moreover, there is no other CEC where the entrance for adults is free.
According to our findings, entertainment centers that offer multiple choices for activities usually outperform centers that only offer one option. However, considering that the company will be new to the market and the concept is unknown for consumers, these are the main weaknesses of our center. UAE’s political stability, favorable macroeconomic and business environment create excellent opportunities for local businesses.
Moreover, the indoor family entertainment centers’ market is growing steadily and has high market potential. However, the pandemic aftershock may hinder market growth. Another crucial threat is the highly competitive environment in the market and the importance of an adequate location with excellent infrastructure (a highly considerable location is a mall, which has a high number of visitors).
Table of Contents
1. Executive Summary2. Market Overview
3. Market Size
4. Market Trends
5. Market Potential
6. Customer Analysis
7. Competitor Analysis
8. Market Entering Points for a New Center
Companies Mentioned
- KidZania Dubai
- OliOli
- Cheeky Monkeys
- Children's City
- Dig it
- little explorers
- Mattel Play Town
- Woo-hoo
- Legoland
