Mouse Global Market Opportunities And Strategies To 2031

This report describes and explains the mouse market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.

The global mouse market reached a value of nearly $2,166.62 million in 2021, having grown at a compound annual growth rate (CAGR) of 10.11% since 2016. The market is expected to grow from $2,166.62 million in 2021 to $3,179.42 million in 2026 at a rate of 8.0%. The market is then expected to grow at a CAGR of 6.16% from 2026 and reach $4,287.63 million in 2031.

Growth in the historic period resulted from growth in number of video gamers, rising demand for smart computing devices such as PCs and laptops, growth in the millennial population and a rise in disposable income. The market was restrained by the emergence of touchscreen devices and coronavirus pandemic.

Going forward, growth in remote working, an increase in employment in the information technology sector, growing demand for ergonomic mouse, increasing investments, urbanization and an increase in internet penetration will drive market growth. Factors that could hinder the growth of the mouse market in the future include rising interest rates and restrictions on free trade.

The mouse market is segmented by product type into wired and wireless. The wired market was the largest segment of the mouse market segmented by product type, accounting for 78.98% of the total in 2021. Going forward, the wireless segment is expected to be the fastest growing segment in the mouse market segmented by product type, at a CAGR of 9.38% during 2021-2026.

The mouse market is segmented by distribution channel into specialty stores, online stores, and other channels. The specialty stores market was the largest segment of the mouse market segmented by distribution channel, accounting for 49.4% of the total in 2021. Going forward, the online stores segment is expected to be the fastest growing segment in the mouse market segmented by distribution channel, at a CAGR of 12.1% during 2021-2026.

The mouse market is segmented by end-use into residential and commercial. The commercial market was the largest segment of the mouse market segmented by end-use, accounting for 67.7% of the total in 2021. Going forward, the residential segment is expected to be the fastest growing segment in the mouse market segmented by end-use, at a CAGR of 8.8% during 2021-2026.

Asia Pacific was the largest region in the mouse market, accounting for 38.8% of the total in 2021. It was followed by North America, and then the other regions. Going forward, the fastest-growing regions in the mouse market will be Asia Pacific, and, North America where growth will be at CAGRs of 8.8% and 8.0% respectively. These will be followed by Western Europe, and, South America where the markets are expected to grow at CAGRs of 7.5% and 6.5% respectively.

The global mouse market is highly consolidated with small number of large players dominating the market. The top ten competitors in the market made up to 91.84% of the total market in 2021. Logitech International SA was the largest competitor with 38.38% share of the market, followed by Microsoft Corp with 11.23%, HP, Inc with 9.49%, Apple Inc with 8.50%, Dell Technologies Inc with 7.09%, Razer Inc with 6.51%, ASUS with 4.92%, Samsung Group with 2.29%, Lenovo Group Ltd with 1.93%, and Corsair with 1.49%.

The top opportunities in the mouse market segmented by product type will arise in the wired market segment, which will gain $755.3 million of global annual sales by 2026. The top opportunities in the mouse market segmented by distribution channel will arise in the specialty stores market segment, which will gain $456.1 million of global annual sales by 2026. The top opportunities in the mouse market segmented by end-use will arise in the commercial market segment, which will gain $647.0 million of global annual sales by 2026. The mouse market size will gain the most in the USA at $376.9 million.

Market-trend-based strategies for the mouse market include focus eco-friendly mouse, focus on voice-enabled mouse, focus on ergonomic mouse, focus on product innovations, focus on advanced gaming mouse and focus on introducing biometric mouse.

Player-adopted strategies in the mouse market include introduction of new products, improving products through strategic product redesign, and improving gaming experience through the introduction of new peripherals.

To take advantage of the opportunities, the publisher recommends the mouse companies to focus on voice-enabled mouse, develop ergonomic design, focus on product innovations, focus on advanced gaming mouse, develop eco-friendly mouse, expand in emerging markets, continue to focus on developed countries, offer competitive pricing, continue to participate in trade shows and events, focus more on direct-to-consumer (DTC) advertising, leverage social media, continue to use B2B promotions, increase focus on online customers, increase focus on information technology (IT) companies and target corporate sector focusing on work from home.