This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of the 10 megatrends and insights as to how each trend has manifested in Mexico.
The Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- FEMSA launches new drive-through coffee shop concept
- Tech is being used to simplify everyday tasks
- Consumers seek more flexibility in all areas of life
- Shoppers want to be able to buy on the spot
- Variety and convenience drive e-commerce demand
- Millennials are the most likely to lack time for cooking
- Digital living
- Astranis partners with Apco Networks to expand broadband to rural communities
- Video gaming is very popular among Mexico’s youth
- Consumers are protective of their personal data
- Millennials are most eager to share data for personalised offers
- Friends and family remain the most trusted information source
- Consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Clip promotes financial inclusion by enabling the unbanked to make digital payments
- Baby Boomers are the most vocal about social and political issues
- Millennials want to change the world for the better
- Mexicans generally feel comfortable expressing their identity
- Shoppers pay attention to brand values
- Experience more
- Mexico sees the launch of its first metaverse shopping mall
- Mexicans enjoy socialising both on- and offline
- Relaxation is key priority when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- IPSY launches its personalised beauty subscription service in Mexico
- Millennials are the most partial to virtual experiences
- Mexicans enjoy tailored experiences
- Premiumisation
- Aromatel Rinde + launches premium dilute-at-home detergent
- Most Mexicans want a simpler life
- Millennials have the most confidence in their investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Dollar General arrives in Mexico, enabling households to make cost savings
- Baby Boomers are the most frugal cohort
- Shoppers are worried about rising living costs
- Mexicans are embracing the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- OXXO opens Latin America’s first fully digital convenience store
- Consumers seek customised experiences
- Mexicans still prefer to make purchases in-store
- S-commerce gains traction as part of the move towards omnichannel
- Gen Z are the most likely to shop on social media
- Sustainable living
- Kimberly-Clark launches flushable, biodegradable sanitary protection products
- Consumers are keen to play a part in protecting the environment
- Mindful consumption is on the rise
- Reducing plastics use tops the list of green activities
- Consumers are keen to make their votes count
- Biodegradable packaging is considered the most sustainable
- Wellness
- Mexican mental wellness app Yana is relaunched with AI functionalities
- Meditation is the leading antidote to stress
- Millennials exercise the most
- Consumers continue to take precautions in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
