This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of the 10 megatrends and insights as to how each trend has manifested in Thailand.
The Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Lotus’s launches Thailand’s first smart store
- Tech is being used to simplify everyday tasks
- Consumers seek flexibility in all areas of life
- Shoppers want to be able to buy on the spot
- Convenience drives demand for home delivered meals
- Digital living
- Thailand’s super-app Robinhood enters the ride hailing space
- More activities switch to online
- Consumers are protective of their personal data
- Baby Boomers want to be anonymous online, but are keen to share their data
- Product labels are the most trusted information source in Thailand
- Most consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Krungsri First Choice aims to engage the younger generations with inclusive message
- Consumers want to make a difference to the world
- Thais generally feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Pop Mart attracts young consumers with first flagship store in Thailand
- Shopping is the number one leisure activity
- Safety and relaxation are key priorities when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- Researchers develop technology that creates customised food for malnourished consumers
- Thais are keen on self-expression, especially via social media
- Consumers enjoy personalised experiences
- Premiumisation
- Pet food brand Lifemate launches new range of human-grade products
- Most consumers want a simpler life
- Baby Boomers have the most confidence in their investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Atome scales up its BNPL offerings in Thailand
- Gen X are the most frugal cohort
- Baby Boomers are the most worried about rising living costs
- Thais are embracing the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- Beam provides one-click solution for social commerce checkouts
- Celebrity-endorsed brands are trusted by Thais
- S-commerce gains traction as part of the omnichannel experience
- Gen X are the most likely to shop on social media
- Sustainable living
- PepsiCo introduces new recycled PET bottle in Thailand
- Consumers are keen to play a part in protecting the environment
- Thais underperform their global peers when it comes to recycling
- Reducing plastics use tops the list of green activities
- Wellness
- Tipco launches oat milk under its Nature Up+ brand
- Massage is the leading antidote to stress
- Thais are taking a greater interest in healthy eating
- Consumers continue to take precautions in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
