“Portugal Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Indian market.
The number of live births in Portugal declined by 0.3% during 2015-21, to reach 79,582 in 2021. This resulted in a baby population of 0.3 million in 2021. The crude birth rate has decreased, however, total fertility rates have decreased. The GDP of Portugal grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.2% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector registering a CAGR of 0.5%. Baby milks remained by far the largest category in value terms with over 45% of the baby food sector, followed by baby wet meals & other. Nestlé and Danone Group were the top two companies in 2021. Danone Group had a presence across all categories of baby food. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2021. The publisher estimates that the number of live births will decline over the forecast period in Portugal. Consequently, the market for baby food in the country is expected to decrease in volume terms during 2021-27, registering a CAGR of 2.2%.
What else does this report offer?
The number of live births in Portugal declined by 0.3% during 2015-21, to reach 79,582 in 2021. This resulted in a baby population of 0.3 million in 2021. The crude birth rate has decreased, however, total fertility rates have decreased. The GDP of Portugal grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.2% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector registering a CAGR of 0.5%. Baby milks remained by far the largest category in value terms with over 45% of the baby food sector, followed by baby wet meals & other. Nestlé and Danone Group were the top two companies in 2021. Danone Group had a presence across all categories of baby food. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2021. The publisher estimates that the number of live births will decline over the forecast period in Portugal. Consequently, the market for baby food in the country is expected to decrease in volume terms during 2021-27, registering a CAGR of 2.2%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby milks increased from EUR44.3 million ($49.2 million) in 2015 to EUR45.7 million ($54 million) in 2021, registering a CAGR of 0.5% during 2015-21
- Volume sales of the baby cereals & dry meals category fell from 2.51 million kg in 2015 to 2.33 million kg in 2021, contracting at a negative CAGR of 1.3% during 2015-21
- Value sales of the baby wet meals & other category grew from EUR25.1 million ($27.9 million) in 2015 to EUR29.8 million ($35.3 million) in 2021, posting a CAGR of 2.9% during 2015-21
- In volume terms, the baby finger food category declined from 0.019 million kg in 2015 to 0.017 million kg in 2021, registering a negative CAGR of 1.3%
- During 2015-21, per capita expenditure on baby drinks increased by 63.4% in current price terms and by 65% in constant price terms
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Portugal Compared with Other Leading Countries in the Western European Market
- PCC and PCE of Portugal Compared with Global and Western European Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Overview
- Portugal Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Portugal Macroeconomic Analysis
- Prospects and Forecasts
- Population Growth
- Birth & Population Projections
- Portugal Baby Food Sector Snapshot
- Impact of COVID 19
- Future Trends
- Consumer Survey Insights: Portugal Baby Food Products
- Consumer Survey Insights: Portugal Baby Care and Childcare Products
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2007-21
- Live birth trends by age of mother, 2011-20
- Trends in working women, 2016 21
- Breakdown of the female workforce by age, 2011-20
- Breastfeeding patterns from 5 weeks to 7 months, 2013
- Proportion of babies being breastfed by age group, 1995 96 & 1998 99 & 2005 06 & 2011
- Proportion of babies being breastfed by age group & region, 2005 06
- Leading categories (value), 2021
- Leading categories (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby finger food: SKUs by pack type, 2021
- Baby finger food: SKUs by pack size, 2021
- Baby finger food: brand price positioning analysis, 2021
- Baby finger food: manufacturer shares, value & volume, %, 2015-21
- Baby drinks: SKUs by pack type, 2021
- Baby drinks: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2015-21
- Baby milks & cereals: trends in imports, 2014 21
- Imports of baby milks & cereals by country of origin, 2019 21
- Other baby food: trends in imports, 2014 21
- Imports of other baby food by country of origin, 2019 21
- Baby milks & cereals: trends in exports, 2014 21
- Exports of baby milks & cereals by country of origin, 2019 21
- Other baby food: trends in exports, 2014 21
- Exports of other baby food by country of origin, 2019 21
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Birth & population projections, 2011 27
- Leading categories (value), 2021
- Baby food: category growth, 2021-27
- Definitions category
- Definitions terminology
- Baby population, number of babies (’000), 2007 27
- Baby food: market value, current prices, $ million, 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices, $, 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value forecasts, current prices, $ million, 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices, $, 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Value and volume share of Portugal in the global and Western European baby food sector, 2021-26
- Portugal compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Portugal, Western Europe, and global, 2016-26
- PCE* comparison Portugal, Western Europe, and global, 2016-26
- Baby food: sector size (value), 2015-21
- Baby food: sector size (volume), 2015-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, %, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Consumer survey insights: Portugal baby milk products
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita trends by age group
- Baby milks: segmentation, value, and volume, 2015-21
- Leading companies (in value and volume terms) in the baby milks category, 2021
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Leading companies (in value and volume terms) in the baby cereals & dry meals category, 2021
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Leading companies (in value and volume terms) in the baby wet meals & other category, 2021
- Market size and growth analysis by value and volume, baby finger food category, 2015-27
- Baby finger food: per capita expenditure & consumption, 2015-21
- Leading companies (in value and volume terms) in the baby finger food category, 2021
- Market size and growth analysis by value and volume, baby drinks category, 2015-27
- Baby drinks: per capita expenditure & consumption, 2015-21
- Leading companies (in value and volume terms) in the baby drinks category, 2021
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
- Live births (’000)
- Baby population (% of babies aged up to three years old)
- Total population (million)
- Crude birth rate
- Sector forecast (value) & (volume), 2021-27
- Per capita expenditure, 2021
- Per capita consumption, 2021
- Consumer survey insights: Portugal baby food
- Consumer survey insights: Portugal baby care and childcare products
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone Group
- Alter Farmacia SA
- Holle baby food AG
- Mead Johnson (Reckitt Benckiser)
- Hero Group
