Air Fryer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Air Fryer Market was valued at USD 1.34 Billion in 2024, and is expected to reach USD 2.10 Billion by 2030, rising at a CAGR of 7.80%. The global air fryer market is experiencing strong growth, driven by rising health consciousness, evolving consumer lifestyles, and the increasing demand for convenient cooking appliances that support oil-free and low-fat diets. As urbanization accelerates and dual-income households become more common, consumers are prioritizing quick, efficient, and healthier meal preparation methods, which has significantly boosted the adoption of air fryers across both developed and emerging markets.

The growing awareness of lifestyle-related diseases such as obesity, cardiovascular conditions, and diabetes has further strengthened consumer preference for low-oil cooking methods, making air fryers a popular alternative to traditional deep fryers. Technological advancements, including smart connectivity, digital interfaces, temperature control precision, preset cooking programs, and energy-efficient designs, are enhancing user convenience and expanding the appeal of these appliances. Social media influence, coupled with the rising trend of home cooking and experimentation with diverse cuisines, is also contributing to increased adoption, as consumers seek versatile appliances that can fry, bake, grill, and roast with minimal effort.

In addition, the post-pandemic shift toward home-centered lifestyles has led to higher demand for multifunctional kitchen appliances, with air fryers emerging as a staple product in modern kitchens. Manufacturers are investing in design innovations such as compact and portable models for small households, larger-capacity fryers for families, and premium versions with smart home integration to cater to varied consumer needs. Sustainability considerations are also shaping market trends, with brands emphasizing energy efficiency, reduced oil consumption, and recyclable materials.

Market Drivers

Rising Health Consciousness and Lifestyle-Related Health Concerns

One of the most influential drivers of the global air fryer market is the increasing emphasis on health and wellness among consumers. With lifestyle-related diseases such as obesity, diabetes, hypertension, and cardiovascular issues on the rise, particularly in urban populations, individuals are becoming more conscious of their dietary habits and the long-term health impacts of their food choices. During the 47th Central Advisory Committee meeting on May 27, 2025, India’s Food Safety and Standards Authority (FSSAI) urged States to reduce oil consumption by 10% to combat obesity through public awareness and lifestyle changes. This reflects growing health-conscious initiatives promoting low-oil cooking at the national level.

Traditional deep-fried foods, while appealing in taste, are widely recognized for their high fat and oil content, which significantly contributes to these conditions. Air fryers address this concern by offering a healthier alternative, using rapid air circulation technology to cook food with up to 80-90% less oil compared to conventional frying methods. This resonates strongly with health-conscious consumers who want to continue enjoying their favorite fried dishes without compromising on nutrition.

Moreover, governments, health organizations, and fitness influencers are increasingly advocating for low-fat diets and healthier cooking practices, further raising awareness and acceptance of air fryers as a kitchen essential. In addition, the growing global fitness culture, coupled with the rise of plant-based and calorie-conscious diets, complements the use of air fryers since they support cooking methods that retain nutrients while reducing excess oil. As consumer priorities shift toward preventive health measures, the appeal of air fryers as a tool for managing healthier lifestyles will continue to accelerate market demand.

Key Market Challenges

High Product Cost and Affordability Concerns

Despite their rising popularity, air fryers remain relatively expensive compared to traditional cooking appliances, which creates a significant barrier to adoption in price-sensitive markets. Many consumers, particularly in developing regions, still perceive air fryers as a premium or non-essential product rather than a necessity, limiting their mass-market penetration. The upfront cost is further amplified by the fact that entry-level models often come with smaller capacities, pushing larger households to opt for higher-end, more expensive versions, which are not affordable for all segments.

In emerging economies where disposable incomes are rising but still limited, buyers may prioritize multipurpose appliances like microwaves or traditional stoves over investing in an air fryer. Furthermore, frequent technological advancements, such as smart connectivity and digital control panels, while adding value, often increase production costs, which are passed on to consumers in the form of higher prices. This creates a cycle where only affluent or urban households have access, restricting broader market expansion. Manufacturers are attempting to address this issue by introducing budget-friendly models, but achieving a balance between affordability and maintaining product quality remains a challenge. Unless production costs are optimized and prices are brought within reach of middle-income consumers, particularly in Asia, Africa, and Latin America, the growth of the air fryer market will face significant constraints.

Key Market Trends

Integration of Smart Technology and Digital Features

A major trend in the global air fryer market is the increasing integration of smart technologies and advanced digital features, reflecting the broader movement toward connected and intelligent home appliances. Consumers today expect appliances to not only perform basic functions but also integrate seamlessly with their digital lifestyles, and air fryers are no exception. Modern models are now equipped with Wi-Fi or Bluetooth connectivity, allowing users to monitor and control their cooking through smartphone apps or voice assistants such as Alexa and Google Assistant.

These smart-enabled fryers provide additional convenience with real-time alerts, recipe suggestions, and guided cooking modes, reducing the complexity of meal preparation while ensuring consistent results. Digital touch panels, preset cooking programs for popular dishes, and customizable temperature and time settings have become standard, allowing even novice users to achieve professional-level outcomes. Some advanced models even use AI-driven algorithms that automatically adjust cooking settings based on the type of food and desired crispiness. This trend not only appeals to younger, tech-savvy consumers but also adds value for busy households looking for automated solutions to save time.

As smart kitchens become more commonplace, the integration of air fryers with other connected devices such as refrigerators and ovens further enhances convenience, enabling users to coordinate meal preparation efficiently. Moreover, these features help brands differentiate themselves in an increasingly competitive market, offering premium options for consumers willing to invest in advanced technology. Going forward, the trend toward digitalization and connectivity is expected to dominate the product design strategies of leading air fryer manufacturers, making smart-enabled models the benchmark for innovation in the segment.

Key Market Players

• Koninklijke Philips N.V.
• NuWave, LLC
• TTK Prestige Ltd.
• Breville Group Limited
• Newell Brands (Oster)
• KENT RO Systems Ltd.
• Bajaj Electricals Limited
• GoWISE USA
• Wonderchef Home Appliances Pvt. Ltd
• Cuisinart

Report Scope:

In this report, the global Air Fryer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Fryer Market, By Product Type:

• Drawer
• Lid

Air Fryer Market, By End Use:

• Residential
• Commercial

Air Fryer Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Exclusive Stores
• Online
• Others

Air Fryer Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Air Fryer market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company InEnd Useation

• Detailed analysis and profiling of additional market players (up to five).

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