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Consumer Values and Behaviour in Saudi Arabia

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    Report

  • 58 Pages
  • June 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5699571
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Saudi Arabia
  • Saudis prioritize taking precautions for health and safety when leaving home
  • Older generations say that expressing their identity openly comes naturally
  • Saudis have a habit for testing out new merchandise and offerings
  • Baby Boomers purchase solely from brands and companies that they have complete faith in
  • Consumers are looking forward to a brighter future
  • Younger generations anticipate that their level of happiness will increase in the future
  • While at home, consumers in Saudi Arabia connect with friends or family virtually
  • Safe location - the most desired home feature
  • Consumers in Saudi Arabia prefer to prepare to cook meals at least once a week
  • Consumers say that someone else in household typically cooks for them
  • Younger generations say that food from restaurants tastes better
  • Saudis look for healthy ingredients in food and beverages
  • Baby Boomers expect to set their own work hours
  • Consumers primarily desire to make a substantial amount of money
  • Consumers in Saudi Arabia say they have a strict boundary between work and personal life
  • Saudis prefer interacting with their friends virtually
  • Older generations enjoy shopping as leisure activity
  • Consumers in Saudi Arabia primarily seek secure place to visit when travelling
  • Older generations expect getting the most value for money options when on vacation
  • Saudis engage in walking or hiking
  • Older generations join a group workout class
  • Consumers in Saudi Arabia are interested in massages
  • Consumers in Saudi Arabia strive to positively influence the environment
  • Saudis actively engaged in adopting more sustainable behaviors
  • Consumers motivated to use sustainable packaging
  • Consumers in Saudi Arabia buy from brands that support issues aligned with their values
  • Consumers in Saudi Arabia have a fondness for great bargains
  • Older generations enjoy visits to the mall
  • Consumers in Saudi Arabia look for reputable or popular labels
  • Millennials look for specialized brands that are rare or distinctive
  • Saudis subscribe to online streaming services
  • Saudis expect to increase spending on education
  • Younger generations foresee increasing spending on groceries the most
  • Consumers in Saudi Arabia feel at ease with their present monetary state
  • Gen Z sometimes rely on credit cards or account overdrafts to cover everyday expenses
  • Younger generations expect to increase money saving
  • Consumers actively manage data sharing and privacy settings
  • Millennials express discomfort with personalized advertisements
  • Saudis utilise platforms for communicating digitally
  • Gen X regularly go to social networking websites to update profiles
  • Younger generations frequently make online purchases
  • Consumers in Saudi Arabia acquire products using a social media platforms
  • Millennials frequently provide feedback to brands on their social media pages