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Consumer Values and Behaviour in Saudi Arabia

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  • 58 Pages
  • November 2022
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5699571
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Saudi Arabia.

The Consumer Values and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Saudi Arabia
  • Consumers want to engage with brands and prefer branded to unbranded products
  • Millennials and Generation X want products that are uniquely tailored to them
  • Millennials are the most willing to spend money to save time
  • Consumers have a stronger belief than global cohorts that more activities will shift online
  • Saudis feel they will be working more in the future than they do now
  • Generation Z have a more positive outlook on their future
  • High percentage feel they will be more engaged in their communities in future
  • Over 40% believe climate change will impact them more in future
  • All cohorts have a positive outlook on more community engagement
  • High frequency of all activities in Saudi homes
  • Smart home functionality is important to Saudi households
  • Having a multifunctional space is a desirable feature in Saudi homes
  • High percentage of consumers enjoy food prepared outside the home
  • Better tasting food and convenience of delivery are biggest barriers to cooking at home
  • Gen Z would much rather order food for delivery than cook for themselves
  • Jobs that offer a better work-life balance on the radar for Saudis

High salaries key focus for Gen Z

  • All generations are looking for ways to simplify their lives
  • High percentage of all cohorts regularly socialise with friends and family online
  • Saudis enjoy a varied schedule of leisure activities with shopping at the top of the list
  • Generation X more likely than other cohorts to go to sporting events
  • Jogging and running undertaken by 40% of respondents at least 1-2 times a week
  • Millennials are the most avid cyclists
  • Consumers more active in most stress-reduction activities than global average
  • Over 70% are worried about climate change
  • Gen Z stepping up their efforts to have a more positive impact on the environment
  • Consumers more likely than global average to buy products from purpose-driven brands
  • Saudi consumers more likely to buy from companies and brands that support their ethos
  • Consumers like to shop in stores where they can use their loyalty card
  • Gen X are more likely to try and purchase locally-sourced products
  • Consumers are cutting back and only buying new items when necessary
  • Gen X focus on buying strong or well-known brands
  • M-commerce has become the dominant form of shopping
  • Millennials have higher rates of ordering beauty/personal care items on a smartphone
  • Highest percentage of consumers intend to increase spending on health and wellness
  • Baby Boomers expect to spend more on experiences over the next 12 months
  • Younger cohorts expect to save more money over the next 12 months
  • Saudi consumers are more actively engaged online than their global cohorts
  • Targeted advertising considered an invasion of privacy more among Gen X and Millennials
  • Consumers like to share their purchases with their social network
  • Millennials more actively share or retweet a product than other generations
  • Consumers regularly use their mobile devices to make in-store payments
  • Baby Boomers are active users of mobile technology