This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of the 10 megatrends and insights as to how each trend has manifested in Saudi Arabia
The Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Saudi Arabia Railways partners with Uber for urban mobility solution
- Digital tech is being used to simplify everyday tasks
- Consumers seek more flexibility in all areas of life
- Many shoppers want to see before they buy
- Consumers enjoy the flexibility of online shopping
- Convenience drives demand for meal kits
- Digital living
- Red Sea Global and Zain KSA to launch the world’s first zero-carbon 5G network
- Tech-savvy Saudis are moving towards virtual activities
- Consumers are protective of their personal data
- Baby Boomers are the most keen to receive personalised offers
- Friends and family are still the most trusted information source
- More consumers expect an increase in face-to-face activities than in online activities
- Diversity and inclusion
- PepsiCo champions inclusivity by empowering Saudi women
- Gen X are the most eager to voice their opinions
- Most want to make a positive difference to the world
- Saudi Arabian residents generally feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Saudi Arabian UNESCO site Hegra enters the metaverse
- Consumers enjoy socialising both on- and offline
- Relaxation is the number one priority when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- Philips Hue brings customised smart lighting to consumers
- Consumers are keen to express themselves via their online personas
- Saudi residents enjoy tailored experiences
- Premiumisation
- VantageSOLO elevates business class experience for Saudia travellers
- Most people want a simpler life
- Millennials have the most confidence in their investments
- Natural ingredients and high quality are prized attributes
- Pursuit of value
- Saudi Central Bank awards permits to two more BNPL platforms
- Gen X are the thriftiest shoppers
- Despite low inflation, consumers are concerned about rising costs
- Saudi residents cautiously embrace the circular economy
- Many are seeking ways to make their money go further
- Shopper reinvented
- New concept store Mwaz fuses high fashion with interactive technologies and design
- Consumers put their trust in celebrity-endorsed brands
- Shopping habits are split between online and offline
- S-commerce is well developed among tech-savvy residents
- Millennials are most likely to follow brands on social media
- Sustainable living
- Saudi sisters launch organic, biodegradable sanitary pads
- Consumers are eager to help those in need
- Saudi Arabia lags behind the world in many aspects of sustainable living
- Reducing food waste tops the list of green activities
- Consumers are keen to make their voices heard
- Recyclable packaging is considered the most sustainable
- Wellness
- Medical services to become more accessible as telehealth continues to expand
- Massage is the leading antidote to stress
- Consumers are taking a greater interest in health and wellness
- Outside precautions continue to be taken in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
