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Coles, Australia (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

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  • 20 Pages
  • October 2022
  • Region: Australia
  • GlobalData
  • ID: 5699689
Profile of retailer's shopper base, key performance indicators, sales and market shares

Coles's shoppers are predominantly female (55.2%) consumers favoring the retailer for being the repository of food and grocery items that are considered essentials. Coles diverse product assortment has attracted and retained price-sensitive and comfort-seeking consumers. Coles large stores offer a wide assortment of products for consumers of every age.


  • Coles' vast selection of products and simple accessibility appeal primarily to females.
  • Coles's has locked the prices of more than 1,100 products and reduced prices of 500 items until January 2023 available in its stores and online, making it more affordable to the Aussies.

Reasons to Buy

  • Gain a comprehensive knowledge on Coles's business and develop a competitive advantage
  • Investigate current trends in the food & grocery market to identify the best opportunities to exploit
  • Analysis of key players in the food & grocery market segment in Australia

Table of Contents

  • Executive Summary
  • Retailer’s Shopper profile
  • Food & Grocery shopper profile
  • Where Australia consumers purchase food & grocery
  • Retailers used for other categories
  • Retailer overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and market shares
  • Food & Grocery market
  • Retailer’s market share
  • Top 10 retailers’ market share
  • Retailers’ share of shoppers
  • Market positioning map
  • Contacts

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Woolworths
  • Coles
  • Aldi
  • IGA
  • Dan Murphy
  • Kmart
  • BWS
  • Liquorland
  • 7-Eleven
  • Food Works