This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country.
Scope
- Online retail sales in Switzerland grew at a CAGR of 15.1% during 2016-21, to reach CHF15.7 billion in 2021, which was driven by lockdowns and the closure of physical stores.
- Electricals was the largest and most established online retailing sector in Switzerland, with an online penetration of 46.6% and annual sales of CHF4.6 billion in 2021.
Reasons to Buy
- Gain a comprehensive view of the online retail industry and forecasts to 2025
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market
- Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
- Understand who the main competitors are in the sectors and their price positioning
Table of Contents
- Executive summary
- Drivers & inhibitors
- Trends in online retail
- Market context
- Online retail in Switzerland
- Clothing, footwear & accessories
- Food & grocery
- Electricals
- Health & beauty
- Home
- Others
- Appendix
- Methodology
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Digitec Galaxus
- Zalando
- Brack.ch
- Microspot.ch
- Migros
- Veepee
- Amazon
- Le Shop
- Ikea
- Coop@home

