Baby Stroller Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Baby Stroller Market is projected to expand from USD 2.73 Billion in 2025 to USD 3.84 Billion by 2031, reflecting a compound annual growth rate of 5.85%. A stroller is defined as a wheeled carriage engineered to transport infants or small children in a seated or semi-reclined orientation, providing both safety for the child and mobility for the caregiver. Key factors propelling this growth include accelerated urbanization and a rise in family travel, both of which create a demand for robust and portable transportation options. Additionally, growing disposable incomes in developing economies are enabling parents to purchase higher-quality durable goods. This upward trend is substantiated by recent data; for instance, the China Toy and Juvenile Products Association reported that domestic retail sales of strollers in China reached 16.98 billion yuan in 2024, marking a 17.5 percent year-on-year increase.

Despite these positive indicators, the sector faces a substantial hurdle due to falling global fertility rates. A decrease in the number of newborns across major developed regions restricts the total addressable market for new units, compelling manufacturers to depend heavily on replacement cycles rather than volume growth. This demographic contraction places pressure on companies to secure revenue through premium pricing models rather than banking exclusively on increased unit sales volumes.

Market Drivers

Rising disposable income and increased spending on premium baby equipment act as major catalysts for the global sector, as parents in both developed and emerging regions increasingly prioritize safety, aesthetics, and longevity over cost. This shift has pushed manufacturers to broaden their luxury portfolios, utilizing superior materials and advanced engineering to justify higher price points. The success of this approach is reflected in the financial results of industry leaders; for example, Goodbaby International’s '2023 Annual Results' from March 2024 highlighted that its premium Cybex brand achieved a record revenue of approximately HK$3.7 billion, representing a 12.5 percent growth. Similarly, Thule Group’s 'Interim Report Third Quarter 2024' from October 2024 noted a 15 percent sales rise in the Juvenile & Pet category, underscoring robust demand for premium active-lifestyle products despite economic headwinds.

Concurrently, a growing consumer preference for eco-friendly and sustainable materials is driving structural changes in supply chains, with brands aggressively adopting bio-based plastics and recycled fabrics to meet buyer expectations. Modern parents are scrutinizing the environmental impact of their purchases, urging companies to move beyond basic compliance toward circular economy models. This dedication to sustainability is yielding quantifiable operational changes; Bugaboo’s 'Impact Report 2023', released in August 2024, revealed that the company reduced its average product's carbon footprint by 22% in 2023 through the integration of mass-balanced bio-based materials. As regulatory frameworks tighten and consumer awareness deepens, the ability to demonstrate such tangible environmental progress is becoming a critical differentiator for maintaining market share.

Market Challenges

Declining global fertility rates present a fundamental constraint to the Global Baby Stroller Market by systematically shrinking the population of newborns, who constitute the primary customer base. As birth rates drop in key developed and emerging regions, the total addressable market for new units contracts, directly limiting opportunities for organic volume expansion. This demographic shift results in fewer first-time parents entering the market, forcing manufacturers to compete for a smaller pool of consumers. Consequently, companies cannot rely on population growth to drive unit sales and must instead depend on replacement cycles, creating a stagnant volume environment that hampers broader market development.

The repercussions of this shrinking end-user demographic are apparent in the recent performance of related infant sectors. According to The Toy Association, in 2024, retail sales for the Infant, Toddler, and Preschool supercategory in the United States fell by 2 percent to approximately $3.4 billion. This contraction highlights how smaller cohorts of newborns are directly reducing demand for age-specific juvenile products, signaling a persistent challenge for the stroller industry in maintaining growth momentum amidst a contracting population.

Market Trends

The market is being reshaped by a surge in demand for ultra-compact and cabin-approved travel strollers as families resume international tourism and seek mobility solutions that align with modern airline regulations. Parents are increasingly prioritizing lightweight designs with folding mechanisms that fit within overhead compartments, moving away from bulky traditional prams for travel contexts. This specific demand for air-travel-friendly mobility gear has translated into significant revenue gains for specialized manufacturers. For instance, according to Stokke AS, March 2024, in the 'Annual Report 2023', the ultra-compact YOYO stroller range recorded a sales increase of 14 percent year-on-year, significantly outperforming the company's broader portfolio which remained flat.

Simultaneously, there is a distinct shift toward modular and convertible multi-child systems, driven by consumers seeking long-term value through adaptable product lifecycles. Rather than purchasing multiple units for different developmental stages, parents are investing in single chassis designs that can expand from a mono to a duo configuration or integrate unique functionalities like wagon modes. This preference for versatility is fueling growth for brands that innovate beyond standard single-seat models. For instance, according to Goodbaby International Holdings Limited, May 2024, in the 'Unaudited Revenue Performance for the Three Months Ended 31 March 2024', the Evenflo brand achieved a 6.9 percent revenue growth, bolstered by the launch of a novel modular travel system accommodating both children and pets.

Key Players Profiled in the Baby Stroller Market

• Britax Child Safety, Inc.
• Artsana USA, Inc.
• Dorel Industries Inc.
• Peg Perego
• Baby Jogger, LLC
• Baby Trend, Inc.
• Combi USA, Inc.
• Evenflo Company, Inc.
• Mamas & Papas (Holdings) Ltd.
• Mothercare plc

Report Scope

In this report, the Global Baby Stroller Market has been segmented into the following categories:

Baby Stroller Market, by Product Type:

• Lightweight
• Standard
• Jogging
• Travel Systems

Baby Stroller Market, by Technology:

• Smart
• Non-Smart

Baby Stroller Market, by Distribution Channel:

• Specialty Stores
• Supermarkets and Hypermarkets
• Online
• Multi-Branded Stores
• Others (Distributors & Dealers
• etc.)

Baby Stroller Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Stroller Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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