Baby Pram and Stroller Market Report 2026

The baby pram and stroller market size has grown strongly in recent years. It will grow from $4.47 billion in 2025 to $4.74 billion in 2026 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to rising urbanization and mobility needs, growth in nuclear family households, increasing disposable income among parents, expansion of organized baby care retail, rising awareness of child safety standards.

The baby pram and stroller market size is expected to see strong growth in the next few years. It will grow to $5.98 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to increasing demand for premium baby mobility products, growing focus on sustainable baby products, expansion of online baby product sales, rising innovation in ergonomic stroller design, increasing adoption of travel system strollers. Major trends in the forecast period include increasing demand for lightweight and foldable strollers, rising adoption of multi-functional pram designs, growing focus on enhanced child safety features, expansion of travel-friendly stroller systems, enhanced emphasis on durable and eco-friendly materials.

The increasing expenditure on newborn care items is expected to drive the growth of the baby prams and strollers market in the coming years. Rising spending on newborn care products is primarily fueled by greater parental awareness of infant health and safety, with parents increasingly prioritizing products that support their child’s comfort, protection, and overall well-being. Higher expenditure on newborn care is strengthening the baby pram and stroller market by boosting demand for high-quality, feature-rich products that emphasize safety, comfort, and convenience for both parents and infants. This shift is encouraging innovation in stroller design, resulting in more versatile products with enhanced functionality tailored to the needs of modern families. For instance, in July 2024, according to First Focus, a US-based bipartisan advocacy organization focused on prioritizing children and families in federal policy and budget decisions, US federal spending on children aged 0-3 years reached approximately $50.7 billion in 2024 and is projected to increase to $55 billion in fiscal year 2025. As a result, growing expenditure on newborn care items is contributing to the expansion of the baby pram and stroller market.

The market is witnessing a growing trend toward the adoption of luxury baby strollers, which is driving innovation and overall market growth. Industry participants are increasingly concentrating on the development of premium stroller offerings designed to enhance comfort, convenience, and aesthetics for both parents and infants. Luxury baby strollers are high-end products manufactured using superior materials and equipped with advanced features and refined design elements. For example, in March 2025, Automobili Lamborghini S.p.A., an Italy-based luxury lifestyle manufacturing company, collaborated with Silver Cross, a UK-based premium nursery brand, to launch the Reef AL Arancio limited-edition stroller. This exclusive model integrates Lamborghini’s distinctive design language with Silver Cross’s expertise in luxury baby strollers, featuring premium materials such as Italian leather, all-terrain suspension, and a high-performance chassis.

In October 2024, Inglesina, an Italy-based manufacturer of childcare products, acquired Maclaren for an undisclosed amount. Through this acquisition, Inglesina aims to broaden its global footprint and reinforce its stroller portfolio by leveraging Maclaren’s strong brand recognition and expertise in lightweight mobility solutions. Maclaren is a UK-based baby stroller manufacturer known for its lightweight, foldable strollers and infant mobility products recognized for innovation, safety, and design excellence.

Major companies operating in the baby pram and stroller market are Aprica Kasai Corporation, Graco Children's Products Inc., Dorel Industries Inc., Goodbaby International Holdings Limited, Stokke AS, Artsana S.p.A., Maclaren Group Ltd., Bugaboo International B.V., Evenflo Company Inc., Baby Jogger LLC, Phil & Teds Limited, Combi Corporation, Joie Baby Ltd., Peg Perego S.p.A., ABC Design GmbH, Britax Child Safety Inc., Mamas & Papas Ltd., Silver Cross (UK) Ltd., UPPAbaby, Hauck GmbH & Co. KG, Inglesina Baby S.p.A., Emmaljunga AB, Joovy Inc.

North America was the largest region in the baby pram and stroller market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby pram and stroller market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby pram and stroller market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The baby prams and strollers market consist of sales of umbrella strollers, compact strollers and travel systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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