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Home And Laundry Care Market Size, Share & Trends Analysis Report By Type (Laundry Care, Household Cleaners), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

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    Report

  • 80 Pages
  • November 2022
  • Region: Global
  • Grand View Research
  • ID: 5702159
The global home and laundry care market size is expected to reach USD 321.51 billion by 2030, registering a CAGR of 6.8% from 2022 to 2030. The growing population in developing economies such as Brazil, India, and China is boosting the demand for laundry and home care products. This market has noteworthy potential growth in the coming years owing to increasing awareness regarding the benefits of laundry and home care products such as hygiene and cleanliness products among consumers.

Major market players are introducing innovative cleaners for laundry and homes in terms of quality, packaging, and fragrance. Similarly, they are launching eco-friendly cleaning products in the market. Also, they are introducing innovative cleaning infused with natural ingredients to advance the effectiveness of the product. For instance, in October 2021, Unilever South Africa launched a dishwashing liquid made with captured carbon as a part of Unilever’s global Clean Future strategy. Furthermore, the rising adoption of natural-based cleaning products among consumers has positively impacted this market. Correspondingly, growing awareness concerning the harmful side effects of chemical-based laundry and home care products has encouraged consumers to opt for eco-friendly and sustainable products. All these factors are expected to drive the market during the forecast period.

The online sales channel is expected to play an important role in making a significant contribution to market growth. Leading home and laundry care product manufacturers across the globe are extending their business partnerships with online retailers to reach out to millennials and new customers. According to the statistics published by the United States Census Bureau, the pandemic has changed the way consumer shop and e-commerce sales increased by 43% in 2020. In the upcoming years, it is also projected that an increase in sales of home and laundry care goods, mostly through company-owned websites and other e-commerce platforms such as Amazon and Walmart will fuel the expansion of the online distribution channel sector.

Home And Laundry Care Market Report Highlights

  • Asia Pacific dominated the global market in 2021 owing to the rising middle-class population in emerging countries including China, Malaysia, and India. Additionally, there has been a sizable demand in this region for eco-friendly laundry and house cleaning products, which will boost the regional market growth throughout the projection period
  • The use of some chemicals was subject to strict laws, which forced producers to develop organic laundry care solutions. By using eco-friendly packaging and creating phosphate-free formulations, certain rules were put in place to promote sustainability and biodegradability. To achieve a competitive advantage in the laundry care sector, major manufacturers are now focusing on offering sustainable alternatives


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
Chapter 3. Home & Laundry Care Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of home & laundry care market
3.7. Market Entry Strategies
3.8. Impact of COVID-19
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Home & Laundry Care: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Laundry Care
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Household Cleaners
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Dishwashing Detergents
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Polishes, Room Scents & Insecticides
5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Others
5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Home & Laundry Care: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. Offline
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Home & Laundry Care: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1 Key global players, recent developments & their impact on the industry
8.2 Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3 Vendor Landscape
8.3.1 Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. The Procter & Gamble Company
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Type Benchmarking
9.1.4. Strategic Initiatives
9.2. BASF SE
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Type Benchmarking
9.2.4. Strategic Initiatives
9.3. Unilever plc
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Type Benchmarking
9.3.4. Strategic Initiatives
9.4. Bayer AG
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Type Benchmarking
9.4.4. Strategic Initiatives
9.5. Henkel AG & Co. KGaA
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Type Benchmarking
9.5.4. Strategic Initiatives
9.6. 3M company
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Type Benchmarking
9.6.4. Strategic Initiatives
9.7. DuPont de Nemours, Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Type Benchmarking
9.7.4. Strategic Initiatives
9.8. Reckitt Benckiser Group plc
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Type Benchmarking
9.8.4. Strategic Initiatives
9.9. Colgate-Palmolive Company
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Type Benchmarking
9.9.4. Strategic Initiatives
9.10. Kao Corporation
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Type Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Home & Laundry Care Market - Key Market Driver Analysis
2. Home & Laundry Care Market - Key Market Restraint Analysis
3. Laundry care market estimates and forecast, from 2017 - 2030 (USD Million)
4. Household cleaners market estimates and forecast, from 2017 - 2030 (USD Million)
5. Dishwashing detergents market estimates and forecast, 2017 - 2030 (USD Million)
6. Polishes, room scents & insecticides market estimates and forecast, 2017 - 2030 (USD Million)
7. Home & laundry care market estimates and forecast through offline channel, 2017 - 2030 (USD Million)
8. Home & laundry care market estimates and forecast through online channel, 2017 - 2030 (USD Million)
9. North America home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
10. North America home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
11. North America home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
12. U.S. home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
13. U.S. home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
14. U.S. home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
15. Canada home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
16. Canada home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
17. Canada home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
18. Europe home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
19. Europe home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
20. Europe home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
21. U.K. home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
22. U.K. home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
23. U.K. home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
24. Germany home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
25. Germany home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
26. Germany home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
27. France home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
28. France home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
29. France home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
30. Asia Pacific home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
31. Asia Pacific home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
32. Asia Pacific home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
33. China home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
34. China home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
35. China home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
36. India home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
37. India home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
38. India home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
39. Japan home & laundry care estimates and forecast, 2017 - 2030 (USD Million)
40. Japan home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
41. Japan home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
42. Central & South America home &laundry care market estimates and forecast, 2017 - 2030 (USD Million)
43. Central & South America home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
44. Central & South America home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
45. Brazil home &laundry care market estimates and forecast, 2017 - 2030 (USD Million)
46. Brazil home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
47. Brazil home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
48. Middle East & Africa home &laundry care market estimates and forecast, 2017 - 2030 (USD Million)
49. Middle East & Africa home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
50. Middle East & Africa home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
51. South Africa home &laundry care market estimates and forecast, 2017 - 2030 (USD Million)
52. South Africa home & laundry care estimates and forecast by type, 2017 - 2030 (USD Million)
53. South Africa home & laundry care estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
54. Vendor landscape
List of Figures
1. Home & Laundry Care Snapshot
2. Home & Laundry Care Segmentation & Scope
3. Home & Laundry Care Penetration & Growth Prospect Mapping
4. Home & Laundry Care Value Chain Analysis
5. Home & Laundry Care Dynamics
6. Home & Laundry Care Porter's Analysis
7. Home & Laundry Care: Type Movement Analysis
8. Home & Laundry Care: Distribution Channel Movement Analysis
9. Home & Laundry Care: Regional Movement Analysis

Companies Mentioned

  • The Procter & Gamble Company
  • Basf Se
  • Unilever plc
  • Bayer AG
  • Henkel AG & Co. Kgaa
  • 3M Company
  • Dupont De Nemours, Inc.
  • Reckitt Benckiser Group plc
  • Colgate-Palmolive Company
  • Kao Corporation

Methodology

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Table Information