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Social Networking App Market Size, Share & Trends Analysis Report By Market Place (Google Play Store, Apple IOS Store, Microsoft Store), By Device Type, By Revenue Source, By Region, And Segment Forecasts, 2022 - 2030

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    Report

  • 120 Pages
  • November 2022
  • Region: Global
  • Grand View Research
  • ID: 5702230
The global social networking app market is expected to reach USD 267.7 billion by 2030, growing at a CAGR of 23.6% from 2022 to 2030. The market growth is attributable to the growing demand for digital marketing services across the globe. Rapidly growing demand for inbound marketing strategies in emerging economies such as China and India is bolstering business growth.

Additionally, the digital revolution across the world is supplementing market growth. Moreover, the surge in the adoption of live streaming-based content apps in North America is propelling market growth. According to Pew Research Center, 68% of U.S. users are accessing Facebook through their mobiles. Rising demand for paid advertising services in the U.K. is anticipated to boost market growth.

Social media is an excessive catalyst to drive the website of personal business. Key players are focusing to provide text-to-speech features for social networking apps. The prime key players are offering multiple language support with an advanced user interface. Multiple companies are providing biometric traits to improve security concerns. Low-latency modes with near-field communication are propelling the market growth.

Apple iOS Store segment will register the highest growth in the forecast period. This can be attributed to the growing demand for virtual social platforms from the consumers of the U.S. and U.K. Additional security concerns and real-time threat notifications features are refueling the business growth. Easy video management, portraits with studio light, and automatic updates are reflecting the significant market growth during the forecast period.

The smartphone segment will register the highest growth in the forecast period, which can be attributed to the growing use of smartphones across the globe. The most popular mobile device worldwide is a smartphone that can run apps and connect to the internet. Social networking apps like Instagram, Facebook, Snapchat, and WhatsApp, among others, are popularly used on smartphones. As internet access and smartphone use expand worldwide, which in turn is boosting the social networking app market growth.

Asia Pacific made the largest contribution to the global social networking app with over 45.3% share in 2021 due to the rising demand for high-quality snap filters from the consumer the China and India. The rising trend in China to adopt hyperlapse integrations is propelling market growth. The market share of India is driven by the rising demand for voice navigation-based social networking apps.

Social Networking App Market Report Highlights

  • The google play store segment accounted for the highest market share of 53.8% in 2021. The growth can be attributed to the increasing number of social networking apps available on the Google Play store.
  • The smartphone segment accounted for the highest market share of 57.1% in 2021. The segment's growth can be attributed to the growing penetration of smartphones globally. As most of the social networking apps are supported by smartphones with internet access in turn boosts the market growth.
  • The advertising segment accounted for the highest market share of 64.4%in 2021. Companies generate most of their revenue from advertising. Further, advertising on social media apps will help the users in building the brand, improve the conversion rates, and reach new customers among others.
  • The Asia Pacific regional market is anticipated to hold the largest market share of more than 45% in 2021. The regional growth can be attributed to the growing demand for AI-powered social networking apps for business networking.
  • Europe is projected to witness a CAGR of 28.7% from 2022 to 2030. Soaring demand for machine learning-based chat services in the U.K. is estimated to escalate the market growth over the forecast period.
  • Prominent players in the market include Reddit, Meta, Twitter, Meet Up, Tapebook, Tumblr, Viber, Whisper, Line, and Yubo.

Table of Contents

Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope & Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Social Networking App- Industry Snapshot & Key Buying Criteria, 2017 - 2030
Chapter 3 Industry Outlook
3.1 Market Segmentation & Scope
3.2 Social Networking App Market Size and Growth Prospects
3.3 Social Networking App-Value Chain Analysis
3.4 Market Dynamics
3.4.1 Market driver analysis
3.4.2 Market restraint analysis
3.4.3 Market opportunity analysis
3.5 Key Opportunities - Prioritized
3.6 Industry Analysis - Porter’s Five Forces
3.6.1 Supplier Power
3.6.2 Buyer Power
3.6.3 Substitution Threat
3.6.4 Threat from New Entrant
3.6.5 Competitive Rivalry
3.7 Social Networking App Market-PESTEL Analysis
3.7.1 Political Landscape
3.7.2 Environmental Landscape
3.7.3 Social Landscape
3.7.4 Technology Landscape
3.7.5 Legal Landscape
3.8 COVID-19 Impact on Social Networking App Market
Chapter 4 Social Networking App Market: Marketplace type Estimates & Trend Analysis
4.1 Social Networking App Market: Marketplace Type Analysis
4.1.1 Google PlayStore
4.1.2 Apple IOS Store
4.1.3 Microsoft Store
4.1.4 Others
Chapter 5 Social Networking App Market: Type Estimates & Trend Analysis
5.1 Social Networking App Market: Device Type Analysis
5.1.1 Smartphones
5.1.2 Others
Chapter 6 Social Networking App Market: Regional Estimates & Trend Analysis
6.1 Social Networking App MarketShare by Region, 2021 & 2030
6.2 North America
6.2.1 U.S.
6.2.2 Canada
6.3 Europe
6.3.1 U.K.
6.3.2 Germany
6.3.3 France
6.4 Asia Pacific (APAC)
6.4.1 China
6.4.2 Japan
6.4.3 India
6.5 Latin America
6.5.1 Brazil
6.5.2 Mexico
6.6 MEA
6.5.1 Saudi Arabia
6.5.2 South Africa
Chapter 7 Competitive Landscape
7.1 Meta
7.1.1 Company Overview
7.1.2 Financial Performance
7.1.3 Product Benchmarking
7.1.4 Recent Developments
7.2 Reddit
7.2.1 Company Overview
7.2.2 Product Benchmarking
7.2.3 Recent Developments
7.3 Twitter
7.3.1 Company Overview
7.3.2 Financial Performance
7.3.3 Product Benchmarking
7.3.4 Recent Developments
7.4 Meetup
7.4.1 Company Overview
7.4.2 Financial Performance
7.4.3 Product Benchmarking
7.4.4 Recent Developments
7.5 Tapebook
7.5.1 Company Overview
7.5.2 Financial Performance
7.5.3 Product Benchmarking
7.5.4 Recent Developments
7.6 Tumblr
7.6.1 Company overview
7.6.2 Financial Performance
7.6.3 Product Benchmarking
7.6.4 Recent Developments
7.7 Viber
7.7.1 Company Overview
7.7.2 Product Benchmarking
7.7.3 Recent Developments
7.8 Whisper
7.8.1 Company Overview
7.8.2 Product Benchmarking
7.8.3 Recent Developments
7.9 Line
7.9.1 Company Overview
7.9.2 Financial Performance
7.9.3 Product Benchmarking
7.9.4 Recent Developments
7.10 Yubo
7.10.1 Company Overview
7.10.2 Financial Performance
7.10.3 Product Benchmarking
7.10.4 Recent Developments
List of Tables
Table 1 Social Networking App - Industry snapshot, 2017 - 2030
TABLE 2 Global Social Networking App Market, 2017 - 2030 (USD Billion)
TABLE 3 Global Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 4 Global Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 5 Global Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 6 North America Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 7 North America Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 8 North America Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 9 U.S. Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 10 U.S. Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 11 U.S. Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 12 Canada Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 13 Canada Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 14 Canada Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 15 Europe Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 16 Europe Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 17 Europe Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 18 UK Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 19 UK Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 20 UK Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 21 Germany Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 22 Germany Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 23 Germany Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 24 France Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 25 France Social Networking App Market by device type, 2017 - 2030 (USD Billion)
TABLE 26 France Social Networking App market by revenue source 2017 - 2030 (USD Billion)
TABLE 27 Asia Pacific Social Networking App market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 28 Asia Pacific Social Networking App market by device type 2017 - 2030 (USD Billion)
TABLE 29 Asia Pacific Social Networking App market by revenue source 2017 - 2030 (USD Billion)
TABLE 30 China Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 31 China Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 32 China Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 33 Japan Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 34 Japan Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 35 Japan Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 36 India Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 37 India Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 38 India Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 39 Latin America Social Networking App Market by marketplace type 2017 - 2030 (USD Billion)
TABLE 40 Latin America Social Networking App Market by device type, 2017 - 2030 (USD Billion)
TABLE 41 Latin America Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
TABLE 42 Brazil Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 43 Brazil Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 44 Brazil Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 45 Mexico Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 46 Mexico Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 47 Mexico Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 48 MEA Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 49 MEA Social Networking App Market by device type 2017 - 2030 (USD Billion)
TABLE 50 MEA Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
TABLE 51 Saudi Arabia Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 52 Saudi Arabia Social Networking App Market by device type, 2017 - 2030 (USD Billion)
TABLE 53 Saudi Arabia Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
TABLE 54 South Africa Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
TABLE 55 South Africa Social Networking App Market by device type, 2017 - 2030 (USD Billion)
TABLE 56 South Africa Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
List of Figures
Fig. 1 Market segmentation & scope
FIG. 2 Social Networking App Market size and growth prospects (Revenue in USD Billion) 2017 - 2030
FIG. 3 Social Networking App market- Value chain analysis
FIG. 4 Market dynamics
FIG. 5 Key opportunities prioritized
FIG. 6 Porter’s Five Forces analysis
FIG. 7 Social Networking App- PESTEL analysis
FIG. 8 Social Networking App Market: Marketplace type Analysis
FIG. 9 Social Networking App Market: Device Type Analysis
FIG. 9 Social Networking App Market: Revenue Source Analysis
FIG. 10 Social Networking App Market: Regional outlook, 2021 & 2030
FIG. 11 Social Networking App Market: North America Regional Analysis
FIG. 12 Social Networking App Market: Europe Regional Analysis
FIG. 13 Social Networking App Market: Asia Pacific Regional Analysis
FIG. 14 Social Networking App Market: Latin America Regional Analysis
FIG. 15 Social Networking App Market: MEA Regional Analysis

Companies Mentioned

  • Meta
  • Reddit
  • Twitter
  • Meetup
  • Tapebook
  • Tumblr
  • Viber
  • Whisper
  • Line
  • Yubo

Methodology

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Table Information