Effective Use of Social Media in Public Health

Table of Contents

Foreword Rick Petosa Preface Part I: Introduction 1. Social media and types with their current applications in public health and healthcare Tung Sung Tseng and Gabrielle Gonzalez 2. Gender and age-specific use of social media Jody L. Vogelzang Part II: Social media use and mental health outcomes in diverse populations 3. Social media and young adults Bronwyn MacFarlane and Jason Kushner 4. Social media: utility versus addiction Ram Lakhan, Bidhu Sharma and Manoj Sharma 5. Social media use among older adults and their challenges Ram Lakhan, Bidhu Sharma and Manoj Sharma 6. Social media, diversity, equity, and inclusion Tiffiny R. Jones and Sely-Ann Headley Johnson Part III: Social media and global exposure to research 7. Ethical, privacy, and confidentiality issues in the use and application of social media Amar Kanekar and Joseph Otundo 8. Applications of social media research in quantitative and mixed methods research Rose Marie Ward, Mai-Ly N. Steers, Akanksha Das, Shannon Speed and Rachel B. Geyer 9. Applications of social media in qualitative research in diverse public health areas Geetanjali C. Achrekar and Kavita Batra 10. Role of social media in research publicity and visibility Sely-Ann Headley Johnson and Tiffiny R. Jones Part IV: Social media, public health communication, and pedagogy 11. Social media and policy campaigns Gayle Walter 12. Social media and Infodemiologyduse of social media monitoring in emergency preparedness Kavita Batra, Ravi Batra and Manoj Sharma 13. Social media, online learning, and its application in public health Janea Snyder Part V: Social media in healthcare 14. Application of social media in designing and implementing effective healthcare programs Priyanka Saluja, Vishakha Grover, Suraj Arora, Kavita Batra and Jashanpreet Kaur 15. Role of social media in telemedicine Rasika Manori Jayasinghe and Ruwan Duminda Jayasinghe Part VI: Epilogue 16. Innovative uses of social media in public health and future applications Manoj Sharma

Authors

Kavita Batra Assistant Professor and Senior Biostatistician, Kirk Kerkorian School of Medicine at UNLV, Las Vegas, Nevada, USA. Dr. Kavita Batra, PhD, MPH, BDS, FRSPH, serves as an Assistant Professor and Senior Biostatistician with the Kirk Kerkorian School of Medicine at UNLV. Dr. Batra began her career as a dental surgeon in India and received her master's and doctorate degrees in public health from the University of Nevada, Las Vegas, USA. As the co-vice chair of the research seminar planning committee for the office of research and director of internal medicine resident research within the school of medicine, Dr. Batra provides statistical and research mentoring to faculty, residents, fellows, and medical students. Her research interests include, but are not limited to, maternal and child health, COVID-19, social determinants of health, vaccine hesitancy, clinical research, and evidence synthesis. Dr. Batra has published multiple peer-reviewed articles and presented her work at several state, national, and international public health conferences. She has an extensive experience in quantitative and qualitative research. Dr. Batra serves on the topical advisory panel and editorial boards of several journals, including Annals of Epidemiology, Psychiatric Case Reports, Dentistry Journal, Vaccines, and Healthcare. Dr. Batra is a President-elect to the Delta Omega-Delta Theta Chapter at UNLV, a Grad Alumni Ambassador, a key member to the Sexual Misconduct Taskforce, Nevada System of Higher Education, and a statewide secretory to the Nevada Public Health Association. Manoj Sharma Department of Social and Behavioral Health, School of Public Health, University of Nevada, Las Vegas (UNLV), NV, United States; Department of Internal Medicine, Kirk Kerkorian School of Medicine at UNLV, Las Vegas, NV, United States. Dr. Manoj Sharma, MBBS, PhD, MCHES�, is a public health physician and educator with a medical degree from the University of Delhi and a doctorate in Preventive Medicine from The Ohio State University. He is currently a tenured Full Professor and Chair of the Social and Behavioral Health program at the University of Nevada, Las Vegas, in the School of Public Health and an Adjunct Professor in the Department of Internal Medicine at the Kirk Kerkorian School of Medicine at UNLV. In his career, spanning over 35 years, he has trained/taught over 6,000 health professionals. He has worked for local health departments; state health departments/agencies; federal government agencies; nonprofit agencies; professional organizations; and international agencies including governments of other nations in his career. He is ranked in the top one percentile of global research scientists from 176 fields by Elsevier. He has been awarded several prestigious honors including American Public Health Association's Mentoring Award, ICTHP Impact Award, J. Mayhew Derryberry Award, and William R. Gemma Distinguished Alumnus Award at The Ohio State University among others. His research interests are in developing and evaluating theory-based health behavior change interventions, obesity prevention, stress-coping, community-based participatory research, and integrative mind-body-spirit interventions.