+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Action Figure Toys Market By Material type, By Age group, By Gender, By Distribution channel: Global Opportunity Analysis and Industry Forecast, 2021-2031

  • PDF Icon

    Report

  • 246 Pages
  • September 2022
  • Region: Global
  • Allied Market Research
  • ID: 5712988
The global action figure toys market was valued at $9 billion in 2021, and is projected to reach $15.3 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031. The market for action figures toys is one of the most lucrative in the world. One of the most important factors contributing to its popularity is that it is a highly profitable market. The average retail price of an action figure toy is roughly double the wholesale price. This means that those who participate in the market have a lot of room to profit. In addition, to address the challenge of an ageing population, the Chinese government relaxed its decades-old one-child policy last year, allowing all couples to have two children. As a result, the number of children is expected to rise in the coming years, positively impacting market growth. The World Bank estimates that approximately 25.6 percent of the global population is under the age of 14. Toy demand is driven by a large consumer base and an expanding young population in developing countries such as India and China, particularly in the Asia-Pacific region.

The global action figure action figure toys market is growing rapidly from the other segments of the action figure toys market. China, India, Brazil, and African countries are outperforming the average market growth rate in the toys industry. Increased disposable income and favorable demographics have increased the proclivity to spend on toys and entertainment products. The market for family entertainment centers is expanding rapidly in countries such as India, China, and other South East Asian nations. Toys are in high demand due to the rising middle class, rising per capita income, and the proliferation of schools. Regional players are rapidly expanding their offerings beyond their traditional domains. Overall toys segment are expected to perform slower globally due to supply chain challenges, store closures, and shifts in consumer demand caused by low incomes and a shift to digital entertainment. However, a number of categories that fit well with the needs of at-home children and adult entertainment and education, have seen a surge in early 2020. The COVID-19 outbreak resulted in widespread economic crisis around the world with the toys industry also facing huge challenges.

Furthermore, emergence of an alternate entertainment medium, such as smartphones and tablets, and trade disputes further intensify challenges for the engaged stakeholders. The action figure action figure toys market is segmented into material type, age group, gender, sales channel, and region. By material type, the global market is classified into plastic material, silicon material, and others. By age group, it is studied across upto 5 years, 5 to 10 years, and above 10 years. By gender it is distributed into boy-related, girl-related, neutral toys. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of material type, the global action figure action figure toys market is segmented into plastic based, silicon based, and others. The plastic material segment leads in terms of market share and is expected to grow with the highest CAGR during the forecast period.

On the basis of age group, the global action figure toys market is segmented into upto 5 years, 5 to 10 years, and above 10 years. The 5-10 years segment constitutes the major share in the global market, and is poised to grow with the highest CAGR during the forecast period.

On the basis of gender, the global action figure action figure toys market is segmented into boys-related, girl’s related and neutral toys. The boys-related segment constitutes the major share in the global market, and is poised to grow with the highest CAGR during the forecast period.

On the basis of sales channel, the global market for toys is studied across hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. The specialty stores segment holds the maximum market share in the global market; however, online sales channel is poised to grow with the highest CAGR during the forecast period.

Based on region, the global action figure toys market is divided into North America, Europe, Asia-Pacific, and LAMEA. North America leads in terms of market share; however, the Asia-Pacific region is expected to grow with the highest CAGR. Asia Pacific remains the major export of toys, with China dominating the global export market in the past few years.

Some of the key players profiled in the action figure toys market analysis include Hasbro Inc., Mattel Inc, Lego System A/S , Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys, Square Enix, Kotobukiya.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the action figure toys market analysis from 2021 to 2031 to identify the prevailing action figure toys market opportunities.

The market research is offered along with information related to key drivers, restraints, and opportunities.

Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

In-depth analysis of the action figure toys market segmentation assists to determine the prevailing market opportunities.

Major countries in each region are mapped according to their revenue contribution to the global market.

Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

The report includes the analysis of the regional as well as global action figure toys market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Material type

  • Plastic material
  • Silicon material
  • Others

By Age group

  • Up-to 5 Years
  • 5 to 10 Years
  • Above 10 Years

By Gender

  • Boys
  • Girls
  • Neutral

By Distribution channel

  • supermarket hypermarket
  • Specialty stores
  • Departmental stores
  • Online channels
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest Of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Asean
  • Rest Of Asia-Pacific
  • LAMEA
  • Brazil
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest Of LAMEA

Key Market Players

  • Hasbro Inc.
  • Mattel Inc.
  • LEGO System A/S
  • Spin Master Corp.
  • Bandai Namco
  • McFarlane Toys
  • National Entertainment Collectibles Association
  • Hot Toys
  • Square Enix Holdings Co, Ltd
  • KOTOBUKIYA CO.,LTD.
Frequently Asked Questions about the Global Action Figure Toys Market

What is the estimated value of the Global Action Figure Toys Market?

The Global Action Figure Toys Market was estimated to be valued at $9 billion in 2021.

What is the growth rate of the Global Action Figure Toys Market?

The growth rate of the Global Action Figure Toys Market is 5.4%, with an estimated value of $15.3 billion by 2031.

What is the forecasted size of the Global Action Figure Toys Market?

The Global Action Figure Toys Market is estimated to be worth $15.3 billion by 2031.

Who are the key companies in the Global Action Figure Toys Market?

Key companies in the Global Action Figure Toys Market include Hasbro Inc., Mattel Inc., LEGO System A/S, Spin Master Corp., Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys and KOTOBUKIYA CO.,LTD..

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Regulatory Guidelines

CHAPTER 4: ACTION FIGURE TOYS MARKET, BY MATERIAL TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Plastic material
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Silicon material
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Others
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country

CHAPTER 5: ACTION FIGURE TOYS MARKET, BY AGE GROUP
5.1 Overview
5.1.1 Market size and forecast
5.2 Up-to 5 Years
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 5 to 10 Years
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Above 10 Years
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country

CHAPTER 6: ACTION FIGURE TOYS MARKET, BY GENDER
6.1 Overview
6.1.1 Market size and forecast
6.2 Boys
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Girls
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Neutral
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country

CHAPTER 7: ACTION FIGURE TOYS MARKET, BY DISTRIBUTION CHANNEL
7.1 Overview
7.1.1 Market size and forecast
7.2 supermarket hypermarket
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Specialty stores
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Departmental stores
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Online channels
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
7.6 Others
7.6.1 Key market trends, growth factors and opportunities
7.6.2 Market size and forecast, by region
7.6.3 Market analysis by country

CHAPTER 8: ACTION FIGURE TOYS MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Material type
8.2.3 North America Market size and forecast, by Age group
8.2.4 North America Market size and forecast, by Gender
8.2.5 North America Market size and forecast, by Distribution channel
8.2.6 North America Market size and forecast, by country
8.2.6.1 U.S.
8.2.6.1.1 Market size and forecast, by Material type
8.2.6.1.2 Market size and forecast, by Age group
8.2.6.1.3 Market size and forecast, by Gender
8.2.6.1.4 Market size and forecast, by Distribution channel
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Material type
8.2.6.2.2 Market size and forecast, by Age group
8.2.6.2.3 Market size and forecast, by Gender
8.2.6.2.4 Market size and forecast, by Distribution channel
8.2.6.3 Mexico
8.2.6.3.1 Market size and forecast, by Material type
8.2.6.3.2 Market size and forecast, by Age group
8.2.6.3.3 Market size and forecast, by Gender
8.2.6.3.4 Market size and forecast, by Distribution channel
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Material type
8.3.3 Europe Market size and forecast, by Age group
8.3.4 Europe Market size and forecast, by Gender
8.3.5 Europe Market size and forecast, by Distribution channel
8.3.6 Europe Market size and forecast, by country
8.3.6.1 UK
8.3.6.1.1 Market size and forecast, by Material type
8.3.6.1.2 Market size and forecast, by Age group
8.3.6.1.3 Market size and forecast, by Gender
8.3.6.1.4 Market size and forecast, by Distribution channel
8.3.6.2 Germany
8.3.6.2.1 Market size and forecast, by Material type
8.3.6.2.2 Market size and forecast, by Age group
8.3.6.2.3 Market size and forecast, by Gender
8.3.6.2.4 Market size and forecast, by Distribution channel
8.3.6.3 France
8.3.6.3.1 Market size and forecast, by Material type
8.3.6.3.2 Market size and forecast, by Age group
8.3.6.3.3 Market size and forecast, by Gender
8.3.6.3.4 Market size and forecast, by Distribution channel
8.3.6.4 Italy
8.3.6.4.1 Market size and forecast, by Material type
8.3.6.4.2 Market size and forecast, by Age group
8.3.6.4.3 Market size and forecast, by Gender
8.3.6.4.4 Market size and forecast, by Distribution channel
8.3.6.5 Spain
8.3.6.5.1 Market size and forecast, by Material type
8.3.6.5.2 Market size and forecast, by Age group
8.3.6.5.3 Market size and forecast, by Gender
8.3.6.5.4 Market size and forecast, by Distribution channel
8.3.6.6 Russia
8.3.6.6.1 Market size and forecast, by Material type
8.3.6.6.2 Market size and forecast, by Age group
8.3.6.6.3 Market size and forecast, by Gender
8.3.6.6.4 Market size and forecast, by Distribution channel
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Material type
8.3.6.7.2 Market size and forecast, by Age group
8.3.6.7.3 Market size and forecast, by Gender
8.3.6.7.4 Market size and forecast, by Distribution channel
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Material type
8.4.3 Asia-Pacific Market size and forecast, by Age group
8.4.4 Asia-Pacific Market size and forecast, by Gender
8.4.5 Asia-Pacific Market size and forecast, by Distribution channel
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Material type
8.4.6.1.2 Market size and forecast, by Age group
8.4.6.1.3 Market size and forecast, by Gender
8.4.6.1.4 Market size and forecast, by Distribution channel
8.4.6.2 Japan
8.4.6.2.1 Market size and forecast, by Material type
8.4.6.2.2 Market size and forecast, by Age group
8.4.6.2.3 Market size and forecast, by Gender
8.4.6.2.4 Market size and forecast, by Distribution channel
8.4.6.3 India
8.4.6.3.1 Market size and forecast, by Material type
8.4.6.3.2 Market size and forecast, by Age group
8.4.6.3.3 Market size and forecast, by Gender
8.4.6.3.4 Market size and forecast, by Distribution channel
8.4.6.4 Australia
8.4.6.4.1 Market size and forecast, by Material type
8.4.6.4.2 Market size and forecast, by Age group
8.4.6.4.3 Market size and forecast, by Gender
8.4.6.4.4 Market size and forecast, by Distribution channel
8.4.6.5 Asean
8.4.6.5.1 Market size and forecast, by Material type
8.4.6.5.2 Market size and forecast, by Age group
8.4.6.5.3 Market size and forecast, by Gender
8.4.6.5.4 Market size and forecast, by Distribution channel
8.4.6.6 Rest of Asia-Pacific
8.4.6.6.1 Market size and forecast, by Material type
8.4.6.6.2 Market size and forecast, by Age group
8.4.6.6.3 Market size and forecast, by Gender
8.4.6.6.4 Market size and forecast, by Distribution channel
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Material type
8.5.3 LAMEA Market size and forecast, by Age group
8.5.4 LAMEA Market size and forecast, by Gender
8.5.5 LAMEA Market size and forecast, by Distribution channel
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Brazil
8.5.6.1.1 Market size and forecast, by Material type
8.5.6.1.2 Market size and forecast, by Age group
8.5.6.1.3 Market size and forecast, by Gender
8.5.6.1.4 Market size and forecast, by Distribution channel
8.5.6.2 Saudi Arabia
8.5.6.2.1 Market size and forecast, by Material type
8.5.6.2.2 Market size and forecast, by Age group
8.5.6.2.3 Market size and forecast, by Gender
8.5.6.2.4 Market size and forecast, by Distribution channel
8.5.6.3 UAE
8.5.6.3.1 Market size and forecast, by Material type
8.5.6.3.2 Market size and forecast, by Age group
8.5.6.3.3 Market size and forecast, by Gender
8.5.6.3.4 Market size and forecast, by Distribution channel
8.5.6.4 South Africa
8.5.6.4.1 Market size and forecast, by Material type
8.5.6.4.2 Market size and forecast, by Age group
8.5.6.4.3 Market size and forecast, by Gender
8.5.6.4.4 Market size and forecast, by Distribution channel
8.5.6.5 Rest of LAMEA
8.5.6.5.1 Market size and forecast, by Material type
8.5.6.5.2 Market size and forecast, by Age group
8.5.6.5.3 Market size and forecast, by Gender
8.5.6.5.4 Market size and forecast, by Distribution channel

CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments

CHAPTER 10: COMPANY PROFILES
10.1 Hasbro Inc.
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 Mattel Inc.
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 LEGO System A/S
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Spin Master Corp.
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 Bandai Namco
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 McFarlane Toys
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 National Entertainment Collectibles Association
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 Hot Toys
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Square Enix Holdings Co, Ltd
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 KOTOBUKIYA CO.,LTD.
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments

List of Tables
Table 1. Global Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 2. Action Figure Toys Market, for Plastic Material, by Region, 2021-2031 ($Million)
Table 3. Action Figure Toys Market for Plastic Material, by Country, 2021-2031 ($Million)
Table 4. Action Figure Toys Market, for Silicon Material, by Region, 2021-2031 ($Million)
Table 5. Action Figure Toys Market for Silicon Material, by Country, 2021-2031 ($Million)
Table 6. Action Figure Toys Market, for Others, by Region, 2021-2031 ($Million)
Table 7. Action Figure Toys Market for Others, by Country, 2021-2031 ($Million)
Table 8. Global Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 9. Action Figure Toys Market, for Up-To 5 Years, by Region, 2021-2031 ($Million)
Table 10. Action Figure Toys Market for Up-To 5 Years, by Country, 2021-2031 ($Million)
Table 11. Action Figure Toys Market, for 5 to 10 Years, by Region, 2021-2031 ($Million)
Table 12. Action Figure Toys Market for 5 to 10 Years, by Country, 2021-2031 ($Million)
Table 13. Action Figure Toys Market, for Above 10 Years, by Region, 2021-2031 ($Million)
Table 14. Action Figure Toys Market for Above 10 Years, by Country, 2021-2031 ($Million)
Table 15. Global Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 16. Action Figure Toys Market, for Boys, by Region, 2021-2031 ($Million)
Table 17. Action Figure Toys Market for Boys, by Country, 2021-2031 ($Million)
Table 18. Action Figure Toys Market, for Girls, by Region, 2021-2031 ($Million)
Table 19. Action Figure Toys Market for Girls, by Country, 2021-2031 ($Million)
Table 20. Action Figure Toys Market, for Neutral, by Region, 2021-2031 ($Million)
Table 21. Action Figure Toys Market for Neutral, by Country, 2021-2031 ($Million)
Table 22. Global Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 23. Action Figure Toys Market, for Supermarket Hypermarket, by Region, 2021-2031 ($Million)
Table 24. Action Figure Toys Market for Supermarket Hypermarket, by Country, 2021-2031 ($Million)
Table 25. Action Figure Toys Market, for Specialty Stores, by Region, 2021-2031 ($Million)
Table 26. Action Figure Toys Market for Specialty Stores, by Country, 2021-2031 ($Million)
Table 27. Action Figure Toys Market, for Departmental Stores, by Region, 2021-2031 ($Million)
Table 28. Action Figure Toys Market for Departmental Stores, by Country, 2021-2031 ($Million)
Table 29. Action Figure Toys Market, for Online Channels, by Region, 2021-2031 ($Million)
Table 30. Action Figure Toys Market for Online Channels, by Country, 2021-2031 ($Million)
Table 31. Action Figure Toys Market, for Others, by Region, 2021-2031 ($Million)
Table 32. Action Figure Toys Market for Others, by Country, 2021-2031 ($Million)
Table 33. Action Figure Toys Market, by Region, 2021-2031 ($Million)
Table 34. North America Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 35. North America Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 36. North America Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 37. North America Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 38. North America Action Figure Toys Market, by Country, 2021-2031 ($Million)
Table 39. U.S. Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 40. U.S. Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 41. U.S. Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 42. U.S. Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 43. Canada Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 44. Canada Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 45. Canada Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 46. Canada Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 47. Mexico Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 48. Mexico Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 49. Mexico Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 50. Mexico Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 51. Europe Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 52. Europe Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 53. Europe Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 54. Europe Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 55. Europe Action Figure Toys Market, by Country, 2021-2031 ($Million)
Table 56. UK Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 57. UK Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 58. UK Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 59. UK Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 60. Germany Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 61. Germany Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 62. Germany Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 63. Germany Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 64. France Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 65. France Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 66. France Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 67. France Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 68. Italy Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 69. Italy Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 70. Italy Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 71. Italy Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 72. Spain Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 73. Spain Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 74. Spain Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 75. Spain Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 76. Russia Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 77. Russia Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 78. Russia Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 79. Russia Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 80. Rest of Europe Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 81. Rest of Europe Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 82. Rest of Europe Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 83. Rest of Europe Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 84. Asia-Pacific Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 85. Asia-Pacific Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 86. Asia-Pacific Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 87. Asia-Pacific Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 88. Asia-Pacific Action Figure Toys Market, by Country, 2021-2031 ($Million)
Table 89. China Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 90. China Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 91. China Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 92. China Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 93. Japan Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 94. Japan Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 95. Japan Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 96. Japan Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 97. India Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 98. India Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 99. India Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 100. India Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 101. Australia Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 102. Australia Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 103. Australia Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 104. Australia Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 105. Asean Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 106. Asean Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 107. Asean Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 108. Asean Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 109. Rest of Asia-Pacific Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 110. Rest of Asia-Pacific Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 111. Rest of Asia-Pacific Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 112. Rest of Asia-Pacific Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 113. LAMEA Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 114. LAMEA Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 115. LAMEA Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 116. LAMEA Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 117. LAMEA Action Figure Toys Market, by Country, 2021-2031 ($Million)
Table 118. Brazil Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 119. Brazil Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 120. Brazil Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 121. Brazil Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 122. Saudi Arabia Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 123. Saudi Arabia Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 124. Saudi Arabia Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 125. Saudi Arabia Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 126. UAE Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 127. UAE Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 128. UAE Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 129. UAE Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 130. South Africa Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 131. South Africa Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 132. South Africa Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 133. South Africa Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 134. Rest of LAMEA Action Figure Toys Market, by Material Type, 2021-2031 ($Million)
Table 135. Rest of LAMEA Action Figure Toys Market, by Age Group, 2021-2031 ($Million)
Table 136. Rest of LAMEA Action Figure Toys Market, by Gender, 2021-2031 ($Million)
Table 137. Rest of LAMEA Action Figure Toys Market, by Distribution Channel, 2021-2031 ($Million)
Table 138. Hasbro Inc.: Company Snapshot
Table 139. Hasbro Inc.: Operating Segments
Table 140. Hasbro Inc.: Product Portfolio
Table 141. Hasbro Inc.: Net Sales
Table 142. Hasbro Inc.: Key Strategies
Table 143. Mattel Inc.: Company Snapshot
Table 144. Mattel Inc.: Operating Segments
Table 145. Mattel Inc.: Product Portfolio
Table 146. Mattel Inc.: Net Sales
Table 147. Mattel Inc.: Key Strategies
Table 148. Lego System A/S: Company Snapshot
Table 149. Lego System A/S: Operating Segments
Table 150. Lego System A/S: Product Portfolio
Table 151. Lego System A/S: Net Sales
Table 152. Lego System A/S: Key Strategies
Table 153. Spin Master Corp.: Company Snapshot
Table 154. Spin Master Corp.: Operating Segments
Table 155. Spin Master Corp.: Product Portfolio
Table 156. Spin Master Corp.: Net Sales
Table 157. Spin Master Corp.: Key Strategies
Table 158. Bandai Namco: Company Snapshot
Table 159. Bandai Namco: Operating Segments
Table 160. Bandai Namco: Product Portfolio
Table 161. Bandai Namco: Net Sales
Table 162. Bandai Namco: Key Strategies
Table 163. Mcfarlane Toys: Company Snapshot
Table 164. Mcfarlane Toys: Operating Segments
Table 165. Mcfarlane Toys: Product Portfolio
Table 166. Mcfarlane Toys: Net Sales
Table 167. Mcfarlane Toys: Key Strategies
Table 168. National Entertainment Collectibles Association: Company Snapshot
Table 169. National Entertainment Collectibles Association: Operating Segments
Table 170. National Entertainment Collectibles Association: Product Portfolio
Table 171. National Entertainment Collectibles Association: Net Sales
Table 172. National Entertainment Collectibles Association: Key Strategies
Table 173. Hot Toys: Company Snapshot
Table 174. Hot Toys: Operating Segments
Table 175. Hot Toys: Product Portfolio
Table 176. Hot Toys: Net Sales
Table 177. Hot Toys: Key Strategies
Table 178. Square Enix Holdings Co, Ltd.: Company Snapshot
Table 179. Square Enix Holdings Co, Ltd.: Operating Segments
Table 180. Square Enix Holdings Co, Ltd.: Product Portfolio
Table 181. Square Enix Holdings Co, Ltd.: Net Sales
Table 182. Square Enix Holdings Co, Ltd.: Key Strategies
Table 183. Kotobukiya Co.,Ltd.: Company Snapshot
Table 184. Kotobukiya Co.,Ltd.: Operating Segments
Table 185. Kotobukiya Co.,Ltd.: Product Portfolio
Table 186. Kotobukiya Co.,Ltd.: Net Sales
Table 187. Kotobukiya Co.,Ltd.: Key Strategies

List of Figures
Figure 1. Action Figure Toys Market Segmentation
Figure 2. Action Figure Toys Market, 2021-2031
Figure 3. Action Figure Toys Market, 2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Action Figure Toys Mark.:Drivers, Restraints and Opportunities
Figure 12. Regulatory Guidelines
Figure 13. Action Figure Toys Market, By Material Type, 2021(%)
Figure 14. Comparative Share Analysis of Plastic Material Action Figure Toys Market, 2021-2031(%)
Figure 15. Comparative Share Analysis of Silicon Material Action Figure Toys Market, 2021-2031(%)
Figure 16. Comparative Share Analysis of Others Action Figure Toys Market, 2021-2031(%)
Figure 17. Action Figure Toys Market, By Age Group, 2021(%)
Figure 18. Comparative Share Analysis of Up-To 5 Years Action Figure Toys Market, 2021-2031(%)
Figure 19. Comparative Share Analysis of 5 to 10 Years Action Figure Toys Market, 2021-2031(%)
Figure 20. Comparative Share Analysis of Above 10 Years Action Figure Toys Market, 2021-2031(%)
Figure 21. Action Figure Toys Market, By Gender, 2021(%)
Figure 22. Comparative Share Analysis of Boys Action Figure Toys Market, 2021-2031(%)
Figure 23. Comparative Share Analysis of Girls Action Figure Toys Market, 2021-2031(%)
Figure 24. Comparative Share Analysis of Neutral Action Figure Toys Market, 2021-2031(%)
Figure 25. Action Figure Toys Market, By Distribution Channel, 2021(%)
Figure 26. Comparative Share Analysis of Supermarket Hypermarket Action Figure Toys Market, 2021-2031(%)
Figure 27. Comparative Share Analysis of Specialty Stores Action Figure Toys Market, 2021-2031(%)
Figure 28. Comparative Share Analysis of Departmental Stores Action Figure Toys Market, 2021-2031(%)
Figure 29. Comparative Share Analysis of Online Channels Action Figure Toys Market, 2021-2031(%)
Figure 30. Comparative Share Analysis of Others Action Figure Toys Market, 2021-2031(%)
Figure 31. Action Figure Toys Market by Region, 2021
Figure 32. U.S. Action Figure Toys Market, 2021-2031($Million)
Figure 33. Canada Action Figure Toys Market, 2021-2031($Million)
Figure 34. Mexico Action Figure Toys Market, 2021-2031($Million)
Figure 35. Uk Action Figure Toys Market, 2021-2031($Million)
Figure 36. Germany Action Figure Toys Market, 2021-2031($Million)
Figure 37. France Action Figure Toys Market, 2021-2031($Million)
Figure 38. Italy Action Figure Toys Market, 2021-2031($Million)
Figure 39. Spain Action Figure Toys Market, 2021-2031($Million)
Figure 40. Russia Action Figure Toys Market, 2021-2031($Million)
Figure 41. Rest of Europe Action Figure Toys Market, 2021-2031($Million)
Figure 42. China Action Figure Toys Market, 2021-2031($Million)
Figure 43. Japan Action Figure Toys Market, 2021-2031($Million)
Figure 44. India Action Figure Toys Market, 2021-2031($Million)
Figure 45. Australia Action Figure Toys Market, 2021-2031($Million)
Figure 46. Asean Action Figure Toys Market, 2021-2031($Million)
Figure 47. Rest of Asia-Pacific Action Figure Toys Market, 2021-2031($Million)
Figure 48. Brazil Action Figure Toys Market, 2021-2031($Million)
Figure 49. Saudi Arabia Action Figure Toys Market, 2021-2031($Million)
Figure 50. Uae Action Figure Toys Market, 2021-2031($Million)
Figure 51. South Africa Action Figure Toys Market, 2021-2031($Million)
Figure 52. Rest of LAMEA Action Figure Toys Market, 2021-2031($Million)
Figure 53. Top Winning Strategies, by Year
Figure 54. Top Winning Strategies, by Development
Figure 55. Top Winning Strategies, by Company
Figure 56. Product Mapping of Top 10 Players
Figure 57. Competitive Dashboard
Figure 58. Competitive Heatmap of Top 10 Key Players
Figure 59. Hasbro Inc.: Net Sales, ($Million)
Figure 60. Mattel Inc.: Net Sales, ($Million)
Figure 61. Lego System A/.: Net Sales, ($Million)
Figure 62. Spin Master Corp.: Net Sales, ($Million)
Figure 63. Bandai Namc.: Net Sales, ($Million)
Figure 64. Mcfarlane Toy.: Net Sales, ($Million)
Figure 65. National Entertainment Collectibles Associatio.: Net Sales, ($Million)
Figure 66. Hot Toy.: Net Sales, ($Million)
Figure 67. Square Enix Holdings Co, Lt.: Net Sales, ($Million)
Figure 68. Kotobukiya Co.Ltd.: Net Sales, ($Million)

Executive Summary

According to the report, “Action Figure Toys Market," the action figure toys market was valued at $9 billion in 2021, and is estimated to reach $15.3 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.

The reason for the popularity of action figure toys is that it is a highly competitive market. As a result, there are numerous companies that manufacture these toys, and each one is competing to gain a stronger foothold in the market. This means that prices are kept low due to which the customers are benefitted as they can get these items at affordable rates. These products are sold all over the world and are in high demand. Hence, there is plenty of scope for expansion in this market. Moreover, people all over the world enjoy purchasing and collecting action figure toys which is expected to boost the growth of the market in the coming years.

Engaged players in the industry are striving to make more environment-conscious decisions about their product portfolio, especially in terms of action figure toy packaging. It includes window box packaging, carded bubble packaging, PVC packaging, and tube packaging. The players are focusing on minimalistic usage of plastic in their products resulting in the action figure toys market trends. A plethora of initiatives has been launched in the past few years ranging from adopting recycled packaging materials and minimal packaging to adopting bio-based plastics instead of their petroleum counterpart. Furthermore, the actual figure is made of a more durable plastic resin, such as acrylonitrile butadiene styrene (ABS). Softer plastics and nylon are appropriate for costume components such as body suits, capes, and face masks. To decorate the figure, acrylic paints are used in a variety of colors. Miniature electronic components that provide light and sound effects may be found in more elaborate toys.

The global action figure toys industry has been impacted profoundly amidst the outbreak of the coronavirus. The outbreak was first witnessed in China resulting in a lockdown and the ceasing of production activities across the world. The demand for toys is expected to slightly taper globally, owing to supply chain disruptions and the closure of playgroup schools, kids' play centers, and entertainment across the world.

The global action figure toys market is segmented into material type, age group, gender, sales channel, and region. By material type, the market is classified into plastic-based, silicon-based, and others. By age group, it is studied across up to 5 years, 5 to 10 years, and above 10 years. By gender, it is distributed into boys-related, girls-related, and neutral. By sales channel, the market is divided into hypermarket/supermarkets, specialty stores, departmental stores, online channels, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Some of the key players profiled in the action figure toys market analysis include Hasbro Inc., Mattel Inc., LEGO System A/S, Spin Master, Bandai Namco Entertainment Inc, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys Limited, Square Enix, and Kotobukiya.

Key findings.

Region-wise action figure toys market size is anticipated to grow in Asia-Pacific at a robust CAGR of 10.2% during the forecast period.

By material type, the plastic-based action figure toys led in terms of market share in 2021, and are expected to gain market share in the action figure toys market forecast period.

As per gender, the boys-related action figure toys market share is leading in terms of market share and is predicted to dominate the same in the coming years.

Depending on age group, the 5 to 10 years segment accounted for about two-fi share of the action figure toys market in 2021, and is poised to grow at the highest CAGR during the forecast period.

On the basis of sales channel, action figure toys market growth in the online channels segment is expected to gain market share in the coming years and is estimated to grow at a CAGR of 5.9% during the forecast period.

Companies Mentioned

  • Hasbro Inc.
  • Mattel Inc.
  • LEGO System A/S
  • Spin Master Corp.
  • Bandai Namco
  • McFarlane Toys
  • National Entertainment Collectibles Association
  • Hot Toys
  • Square Enix Holdings Co, Ltd
  • KOTOBUKIYA CO.,LTD.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

Loading
LOADING...