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Kenya Retail Market, Size, Share, Outlook and Growth Opportunities 2022-2030

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  • 70 Pages
  • January 2023
  • Region: Kenya
  • LNG Analysis
  • ID: 5713298
Kenya Retail Market Overview, Sales, Market Share and Outlook to 2030

The Kenya Retail Market, Size, Share, Outlook and Growth Opportunities 2022-2030 presents a comprehensive analysis of the country’s Retail market. Key trends and critical insights into Kenya Retail markets along with key drivers, restraints and growth opportunities are presented in the report.

Kenya household spending, expenditure outlook on essentials and non-essentials is forecast to 2030. Further, Kenya spending on food, alcoholic drinks, non-alcoholic drinks, tobacco spending and others are forecast and analyzed in the report.

On the Kenya clothing and footwear expenditure front, the total spending on Kenya population on clothing, footwear including repair spending is forecast to 2030.

Kenya Retail Market Trends, Latest Developments, Opportunities and Restraints

New store openings, acquisitions and e-commerce drive will drive Kenya retail industry outlook to 2030. Further, strong M&A activity coupled with expansion of distribution channels will benefit the companies operating in the Kenya retail markets.

Growing Kenya e-commerce distribution channels are encouraging the foray of new entrants into the market. Recovering economy coupled with increasing buyer purchasing power, high disposable incomes of middle class families and ease of access are driving the retail industry in Kenya.

On the other hand, growing consumer awareness, increasing competition, costs involved in deployment of advanced technologies such as Artificial Intelligence and emerging non-traditional resellers will challenge the market growth.

In addition, key trends, drivers and market outlook of Kenya household goods, tourism expenditure are also included in the research.

Kenya Retail Market Structure, Competition and Strategies

Retail companies across Kenya focus on improving economies of scale, boosting operational efficiency and diversifying revenue through e-commerce channels.

Expansion into new markets remains the core strategy of global leading companies with average operations per company spanning across 10 countries. Among products, fast moving consumer goods topped the sales during 2022, followed by hard and leisure goods, apparel and accessories and others.

On the global front, the retail market size is estimated to be around $4.8 billion with North America dominating the retail sales, followed by Europe and Asia Pacific. Further, Middle East, Africa and Latin America are expanding rapidly.

Kenya Retail market is compared against five of its competitive markets in the region to analyze the role of Kenya on regional front and benchmark its operations.

Global Retail, Asia Pacific, Europe, Middle East Africa, North America and Latin America Retail market outlook is also presented in the report to provide a global perspective of the industry.

Kenya population and economic outlook are also presented in the report to provide insights and forecasts of macroeconomic factors shaping the future of Kenya Retail markets.

Further, business and SWOT profiles of three of the leading Retail companies in Kenya are detailed in the report along with recent developments and their impact on overall market growth.

Scope of the report

  • Market-by-market analysis and outlook, 2021-2030
  • Potential growth opportunities and areas of focus
  • Key forecast drivers, challenges and their sensitivity
  • Retail Industry-Market trends, market attractiveness index
  • Outlook of Retail segments, applications and spending
  • Competitive landscape including profiles, Business description, financial analysis
  • Retail sector Market News and Deals

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Table of Contents

1. Introduction
1.1 Market Scope and Definition
1.2 Study Assumptions
1.3 Research Methodology

2. Kenya Retail Market Insights
2.1 Industry Overview, 2022
2.2 Kenya Total Retail Market Value Outlook, 2021-2030
2.3 Kenya Retail Market Trends and Insights
2.4 Key strategies Planned by Market Leaders
2.5 SWOT Analysis
2.5.1 Key Strengths
2.5.2 Key Weaknesses
2.5.3 Potential Opportunities
2.5.4 Potential Threats

3. Kenya Retail Expenditure Outlook to 2030
3.1 Kenya Essential Retail Expenditure Outlook, 2021-2030
3.2 Kenya Non-Essential Retail Spending Outlook, 2021-2030

4. Kenya Food and Beverage Expenditure Outlook to 2030
4.1 Kenya Food Spending Outlook, 2021-2030
4.2 Kenya Non-alcoholic Beverages Spending Outlook, 2021-2030
4.3 Kenya Alcoholic Beverages Spending Outlook, 2021-2030
4.4 Kenya Tobacco Spending Outlook, 2021-2030

5. Kenya Clothing and Footwear Expenditure Outlook to 2030
5.1 Kenya Clothing Spending Outlook, 2021-2030
5.2 Kenya Footwear Spending Outlook, 2021-2030

6. Kenya Household Expenditure Outlook to 2030
6.1 Kenya Household Spending Outlook, 2021-2030

7. Kenya Tourism Expenditure Outlook to 2030
7.1 Kenya Tourism Spending Outlook, 2021-2030

8. Kenya Retail Industry Benchmarking
8.1 Overall Ranking
8.2 Demand Index
8.3 Supply Index
8.4 Growth Index

9. SWOT Profiles of Retail Companies in Kenya
9.1 Company A
9.2 Company B
9.3 Company C

10. Global Retail Market size Outlook and Opportunities to 2030
10.1 Global Retail Market Outlook, $ Billion, 2021-2030
10.2 Global Food and Beverages Spending Market Outlook, $ Billion, 2021-2030
10.3 Global Clothing and footwear Spending Market Outlook, $ Billion, 2021-2030
10.4 Global Retail Household Market Outlook, $ Billion, 2021-2030
10.5 Global Tourism Market Outlook, $ Billion, 2021-2030
10.6 Global Retail Market Outlook by Region, $ Billion, 2021-2030
10.6.1 Asia Pacific Retail Market Outlook, $ Billion, 2021-2030
10.6.2 Europe Retail Market Outlook, $ Billion, 2021-2030
10.6.3 North America Retail Market Outlook, $ Billion, 2021-2030
10.6.4 South and Central America Retail Market Outlook, $ Billion, 2021-2030
10.6.5 Middle East and Africa Retail Market Outlook, $ Billion, 2021-2030

11. Kenya Demographic and Macroeconomic Outlook to 2030
11.1 Kenya GDP (Gross Domestic Product, Current Prices) Outlook, 2019-2030
11.2 Kenya Disposable Income Outlook, 2019-2030
11.3 Kenya Population Growth Outlook, 2019-2030
11.4 Population Outlook by Age, 2019-2030
11.4.1 Population Outlook by Gender, 2019-2030
11.4.2 Population Outlook by Area, 2019-2030

12. Latest Retail Industry Trends and Developments

13. Appendix
13.1 Analyst's Expertise
13.2 Sources and Research Methodology
13.3 Contacts