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Kenya Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update

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    Report

  • 320 Pages
  • January 2026
  • Region: Kenya
  • PayNXT360
  • ID: 6219792
The Gift Card market in Kenya is expected to grow by 11.9% on annual basis to reach US$532 million in 2026.

The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 12.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 475.3 million to approximately USD 813.7 million.

This report provides a detailed data-centric analysis of the Gift Card industry in Kenya, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

The research methodology follows established industry best practices. Its independent analysis is supported by a proprietary analytics framework, delivering a detailed view of emerging business and investment opportunities within the gift card market.

Report Scope

This report provides in-depth, data-centric analysis of the Gift Card industry in Kenya through 118 tables and 288 charts. Below is a summary of key market segments.

Kenya Total Gift Spend Overview and Forecast

  • Total Gift Spend by Value - Market Size and Forecast
  • Total Gift Spend by Volume - Trend Analysis
  • Gift Spend Market Share by Consumer Segment
  • Gift Spend Analysis by Product Category
  • Gift Spend Analysis by Retail Sector

Kenya Retail Consumer Gift Spend Analysis

  • Retail Consumer Gift Spend - Market Size and Forecast
  • Retail Consumer Gift Spend by Volume
  • Retail Consumer Gift Spend by Product Category
  • Retail Consumer Gift Spend by Retail Sector

Kenya Corporate Consumer Gift Spend Analysis

  • Corporate Consumer Gift Spend - Market Size and Forecast
  • Corporate Consumer Gift Spend by Volume
  • Corporate Consumer Gift Spend by Product Category
  • Corporate Consumer Gift Spend by Retail Sector

Kenya Gift Card Market Size and Structure

  • Gift Card Spend - Market Size and Forecast
  • Gift Card Spend by Transaction Value and Volume
  • Average Value per Gift Card and Unused Value Analysis
  • Gift Card Spend Market Share by Consumer Segment
  • Gift Card Spend Market Share by Functional Attribute

Kenya Digital Gift Card Market Analysis

  • Digital Gift Card Market Size and Forecast
  • Digital Gift Card Penetration by Occasion
  • Retail Consumer Digital Gift Card Spend
  • Corporate Consumer Digital Gift Card Spend
  • Digital Gift Card Spend by Enterprise Size

Kenya Gift Card Spend by Demographics and Purchase Behaviour

  • Gift Card Spend Share by Payment Method
  • Gift Card Spend Share by Age, Income, and Gender
  • Digital Gift Card Spend Share by Demographics
  • Gift Card Consumer Purchase Behaviour
  • Corporate Gift Card Spend by Company Type

Kenya Retail Consumer Gift Card Analysis

  • Retail Consumer Gift Card Spend - Market Size and Forecast
  • Retail Consumer Gift Card Spend by Occasion
  • Retail Consumer Gift Card Spend by Functional Attribute
  • Retail Consumer Digital Gift Card Spend

Kenya Corporate Consumer Gift Card Analysis

  • Corporate Consumer Gift Card Spend - Market Size and Forecast
  • Corporate Consumer Gift Card Spend by Occasion
  • Corporate Consumer Gift Card Spend by Functional Attribute
  • Corporate Consumer Digital Gift Card Spend

Kenya Gift Card Spend by Functional Attribute

  • Open Loop vs. Closed Loop Gift Card Spend
  • Open Loop Gift Card Spend - Market Size and Forecast
  • Closed Loop Gift Card Spend - Market Size and Forecast
  • Average Gift Card Value by Functional Attribute

Kenya Gift Card Spend by Occasion

  • Festivals and Special Celebration Days
  • Milestone Celebrations
  • Self-Use
  • Other Occasions

Kenya Corporate Gift Card Spend by Company Size

  • Gift Card Spend by Large Enterprises
  • Gift Card Spend by Mid-Tier Enterprises
  • Gift Card Spend by Small-Scale Enterprises

Kenya Gift Card Spend by Distribution Channel

  • Online vs. Offline Distribution
  • Retail vs. Corporate Closed Loop Distribution
  • First-Party vs. Third-Party Online Distribution

Kenya Gift Card Spend by Retail Sector

  • Gift Card Spend by Retail Sector - Market Size and Forecast
  • Gift Card Spend Market Share by Retail Sector
  • Sales Uplift Impact by Retail Sector

Kenya Competitive and Format-Level Analysis

  • Closed Loop Gift Card Market Share by Key Retailers
  • Gift Card Market Share by Redemption Rate
  • Single-Brand vs. Multi-Brand Gift Card Preference
  • Digital Gift Card Delivery Channel Share by Age Group

Reasons to Buy

  • Strategic and Innovation Insights: Understand where the gift card market in Kenya is heading by assessing how the ecosystem is shifting toward digital gift cards, evolving delivery mechanisms, and changing format preferences (single-brand vs multi-brand). The report also helps interpret how redemption behaviour and sales uplift considerations are influencing retailer and corporate programme strategies.
  • Comprehensive Understanding of Gift Card Market Dynamics in Kenya: Build a full view of gifting and gift cards by linking total gift spend with retail and corporate consumer gift spend, and then narrowing into gift card-specific performance. The coverage spans consumer segments, product categories, retail sectors, and market share views to explain how the market is structured and where growth is concentrated.
  • Value and Volume-Based KPIs for Market Accuracy: Use a structured KPI view across gift card spend size and forecast, transaction value and volume, average value per card, and unused value to evaluate market momentum and efficiency. The report further strengthens accuracy through digital gift card sizing, penetration by occasion, and detailed split views for retail and corporate consumers.
  • Competitive Landscape Assessment: Evaluate market concentration and competitive intensity through retailer-level closed-loop market share analysis, along with comparisons by functional attribute (open-loop vs closed-loop) and format preference (single-brand vs multi-brand). This supports realistic benchmarking of leading retailers and the relative role of competing propositions in Kenya.
  • Actionable Inputs for Distribution and Growth Strategies: Identify where opportunity is strongest by analysing channel splits (online vs offline) and online sub-channels (first-party vs third-party), alongside sector-level views of gift card spend and sales uplift. These insights help refine expansion priorities, partner selection, and distribution strategy across retail and corporate programmes.
  • In-Depth Purchase Behaviour and Demographic Insights: Strengthen targeting and programme design using insights on payment method share, spend split by age, income, and gender, and how digital gift card behaviour differs across demographics. Corporate demand is further unpacked by company type and company size, supporting more tailored incentive and gifting strategies.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. Kenya Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2021-2030
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2021-2030
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2021-2030
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3. Kenya Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2021-2030
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2021-2030
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4. Kenya Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2021-2030
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2021-2030
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5. Kenya Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2021-2030
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2021-2030
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2021-2030
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2021-2030
6. Kenya Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2021-2030
6.2 Digital Gift Card Penetration by Occasion, 2021-2030
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7. Kenya Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Payment Methods
7.2 Gift Card Spend Share by Age, Income, and Gender
7.3 Digital Gift Card Spend Share by Age, Income, and Gender
7.4 Gift Card Consumer Purchase Behaviour
7.5 Corporate Consumer Gift Card Spend by Company Type
8. Kenya Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2021-2030
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
9. Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10. Kenya Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2021-2030
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2021-2030
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2021-2030
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2021-2030
11. Kenya Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2021-2030
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
12. Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13. Kenya Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2021-2030
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2021-2030
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2021-2030
14. Kenya Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2021-2030
15. Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16. Kenya Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2023-2030
17. Kenya Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18. Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19. Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20. Kenya Closed Loop Gift Card Market Share Analysis by Key Retailers21. Kenya Gift Card Market Share Analysis by Redemption Rate22. Kenya Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference23. Kenya Digital Gift Card Market Share Analysis by Delivery Channel
24. Further Reading
24.1 About the Publisher
24.2 Related Research
List of Tables
Table 1: Kenya Total Gift Spend Analysis (US$ Million), 2021-2030
Table 2: Kenya Gift Card Penetration by Market Value(%), 2021-2030
Table 3: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 4: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 5: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 7: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 8: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 9: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 10: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 11: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 12: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 13: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 14: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 15: Kenya Gift Card Load Value (US$ Million), 2021-2030
Table 16: Kenya Number of Gift Cards Purchased (Million) 2021-2030
Table 17: Kenya Gift Card Transaction Value (US$ Million), 2021-2030
Table 18: Kenya Gift Card Transaction Volume (Million), 2021-2030
Table 19: Kenya Average Value of Per Transaction (US$), 2021-2030
Table 20: Kenya Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Table 21: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 22: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 23: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 24: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Table 25: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 26: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 28: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 29: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Table 30: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Table 31: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 32: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 33: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 34: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 35: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 36: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 37: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 38: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 39: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 40: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Table 41: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 42: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 43: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 44: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 45: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 46: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 47: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 48: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 49: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 50: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 51: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 52: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Table 53: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Table 54: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 55: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 56: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 57: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 58: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 59: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 60: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 61: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 62: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 63: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 64: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 65: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Table 66: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Table 67: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Table 68: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Table 69: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Table 70: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Table 71: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Table 72: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Table 73: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 74: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 75: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 76: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 77: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 78: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Table 79: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 80: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 81: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 82: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 83: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 84: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 85: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 86: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 87: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 88: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 89: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 90: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 91: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Table 92: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Table 93: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Table 94: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Table 95: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Table 96: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Table 97: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 98: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Table 99: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 100: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Table 101: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 102: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Table 103: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 104: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Table 105: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 106: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 107: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 108: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 109: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 110: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 111: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 112: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 113: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 114: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 115: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 116: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 117: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Table 118: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
List of Figures
Figure 1: Methodology Framework
Figure 2: Kenya Total Gift Spend Analysis (US$ Million), 2021-2030
Figure 3: Kenya Gift Card Penetration by Market Value(%), 2021-2030
Figure 4: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 5: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 7: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 8: Kenya Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 9: Kenya Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 10: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 11: Kenya Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 12: Kenya Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 13: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 14: Kenya Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 15: Kenya Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 16: Kenya Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 17: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 18: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 19: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 20: Kenya Other - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 21: Kenya Food & Beverage - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 22: Kenya Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 23: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 24: Kenya Books & Media Products - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 25: Kenya Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 26: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 27: Kenya Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 28: Kenya Jewelry - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 29: Kenya Sporting Goods - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 30: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 31: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 32: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 33: Kenya Other - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 34: Kenya Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 35: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 36: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 37: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 38: Kenya Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 39: Kenya Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 40: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 41: Kenya Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 42: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 43: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 44: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 45: Kenya Specialty Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 46: Kenya Health & Wellness - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 47: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 48: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 49: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 50: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 51: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 52: Kenya Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 53: Kenya Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 54: Kenya Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 55: Kenya Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 56: Kenya Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 57: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 58: Kenya Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 59: Kenya Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 60: Kenya Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 61: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 62: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 63: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 64: Kenya Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 65: Kenya Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 66: Kenya Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 67: Kenya Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 68: Kenya Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 69: Kenya Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 70: Kenya Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 71: Kenya Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 72: Kenya Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 73: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 74: Kenya Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 75: Kenya Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 76: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 77: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 78: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 79: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 80: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 81: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 82: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 83: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 84: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 85: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 86: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 87: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 88: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 89: Kenya Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 90: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 91: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 92: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 93: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 94: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 95: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 96: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 97: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 98: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 99: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 100: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 101: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 102: Kenya Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 103: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 104: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 105: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 106: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 107: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 108: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 109: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 110: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 111: Kenya Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 112: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 113: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 114: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 115: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 116: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 117: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 118: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 119: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 120: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 121: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 122: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 123: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 124: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 125: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 126: Kenya Gift Card Load Value (US$ Million), 2021-2030
Figure 127: Kenya Number of Gift Cards Purchased (Million) 2021-2030
Figure 128: Kenya Gift Card Transaction Value (US$ Million), 2021-2030
Figure 129: Kenya Gift Card Transaction Volume (Million), 2021-2030
Figure 130: Kenya Average Value of Per Transaction (US$), 2021-2030
Figure 131: Kenya Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Figure 132: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 133: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 134: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 135: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Figure 136: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 137: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 139: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 140: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Figure 141: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Figure 142: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 143: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 144: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 145: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 146: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 147: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 148: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 149: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 150: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 151: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Figure 152: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 153: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 154: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 155: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 156: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 157: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 158: Kenya Gift Card Spend Share by Payment Methods, 2025
Figure 159: Kenya Gift Card Spend Share by Age, 2025
Figure 160: Kenya Gift Card Spend by Income, 2025
Figure 161: Kenya Gift Card Spend by Gender, 2025
Figure 162: Kenya Digital Gift Card Spend Share by Age, 2025
Figure 163: Kenya Digital Gift Card Spend by Income, 2025
Figure 164: Kenya Digital Gift Card Spend by Gender, 2025
Figure 165: Kenya Gift Card Consumer Purchase Behaviour, 2025
Figure 166: Kenya Expected Gift Card Purchase in 2025
Figure 167: Kenya Gift Card Spend 2025 - Large Enterprise
Figure 168: Kenya Gift Card Spend 2025 - Mid Tier
Figure 169: Kenya Gift Card Spend 2025 - Small Scale
Figure 170: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 171: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 172: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 173: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 174: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 175: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Figure 176: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Figure 177: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 178: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 179: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 180: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 181: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Figure 182: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 183: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 184: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 185: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 186: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 187: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 188: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Figure 189: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Figure 190: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Figure 191: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Figure 192: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Figure 193: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Figure 194: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Figure 195: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Figure 196: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 197: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 198: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 199: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 200: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 201: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Figure 202: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 203: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 204: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 205: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 206: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 207: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 208: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 209: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 210: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 211: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 212: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 213: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 214: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Figure 215: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Figure 216: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Figure 217: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Figure 218: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Figure 219: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Figure 220: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 221: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Figure 222: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 223: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Figure 224: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 225: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Figure 226: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 227: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Figure 228: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 229: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 230: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 231: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 232: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 233: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 234: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 235: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 236: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 237: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 238: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 239: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 240: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Figure 241: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
Figure 242: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 243: Kenya Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 244: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 245: Kenya Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 246: Kenya Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 247: Kenya Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 248: Kenya Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 249: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 250: Kenya Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 251: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 252: Kenya Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 253: Kenya Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 254: Kenya Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 255: Kenya Travel - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 256: Kenya Sales Uplift by Retail Sector (%), 2025
Figure 257: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 258: Kenya Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 259: Kenya Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 260: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 261: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 262: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 263: Kenya Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 264: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 265: Kenya Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 266: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 267: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 268: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 269: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 270: Kenya Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 271: Kenya Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 272: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 273: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 274: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 275: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 276: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 277: Kenya Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 278: Kenya Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 279: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 280: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2025-2030
Figure 281: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 282: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 283: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 284: Kenya Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 285: Kenya Closed Loop Gift Card Market Share Analysis by Top Retailers, 2025
Figure 286: Kenya Gift Card Market Share Analysis by Redemption Rate, 2021-2025
Figure 287: Kenya Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference, 2025
Figure 288: Kenya Digital Gift Card Market Share Analysis by Delivery Channel, 2025

Companies Mentioned

  • Naivas Supermarket
  • Quickmart
  • Carrefour Kenya
  • Chandarana Foodplus
  • Eastmatt Supermarkets
  • Khetia’s Supermarket
  • Magunas Supermarkets
  • Panda Mart / Panda Retail
  • Choppies Kenya
  • Uchumi Supermarkets

Table Information