The social media analytics market in South America is expected to grow from US$ 387.95 million in 2022 to US$ 1,180.66 million by 2028; it is estimated to grow at a CAGR of 20.4% from 2022 to 2028.
Rising Number of Social Media Users in Developing Nations
The number of social media users has been rising rapidly across the SAM. However, the growth rate in developing nations has been faster than in developed nations. The number of social media users rose by 78 million from 2020 to 2021. Similarly, in Brazil, the numbers grew from 143 million in 2019 to 159 million in 2021. Several factors have promoted such growth, including initiatives from global regulatory bodies to promote penetration and acceptance of electronic media. The World Bank'ss International Finance Corporation piloted a project to inform farmers about market trends through messages on the phone aimed at the social empowerment of weaker sections of society. Additionally, the growth of social media platforms as protest platforms for atrocities and rights violation have also promoted such demand. Furthermore, social media platforms have become the preferred choice for showcasing talents, which were mostly reserved through various telecast programs. All such factors have become more accessible to people of developing nations due to the rising penetration of the internet and smartphones. Several such factors led to an exponential surge in the social media user base in developing nations. Such a huge increase in social media user base has led to the generation of a large amount of data. Such data can provide great growth opportunities for social media analytics solution and service providers to attract enterprises planning businesses to expand in the region. The generated data, by application of social media analytics, can be utilized for understanding regional competition, creating brand awarenessamongst consumers, promoting products or services, and effectively handling consumer queries, among several others. Additionally, social media platforms can allow businesses to access user data from remote locations in a developing nation, which might not have been possible through traditional modes of data collection. Collection and analysis of such data can help to understand consumer requirements better, thus further aiding in business decisions. Hence the rising number of social media users in developing nations can be expected to provide ample growth opportunities for the social media analytics market over the next few years.Market Overview
South America social media analytics market Segmentation
The South America social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.- Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others.
- Based on deployment, the market is bifurcated into cloud and on-premise.
- Based on organization size, the market is bifurcated into large enterprises and SMEs.
- Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others.
- Based on country, the market is segmented into the Brazil, Argentina, and the Rest of South America. The Brazil dominated the market share in 2022.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 SAM Social Media Analytics Market - By Component
1.3.2 SAM Social Media Analytics Market - By Application
1.3.3 SAM Social Media Analytics Market - By Deployment
1.3.4 SAM Social Media Analytics Market - By Organization Size
1.3.5 SAM Social Media Analytics Market - By Vertical
1.3.6 SAM Social Media Analytics Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Social Media Analytics Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Importance of Social Media Platforms
5.1.2 Increasing Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Rising Number of Social Media Users in Developing Nations
5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Increasing Integration of AI in Social Media Analytics
5.4.2 Growing Importance of Customer Experience Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market - SAM Analysis
6.1 SAM Social Media Analytics Market Overview
6.2 SAM Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
7. SAM Social Media Analytics Market Analysis - By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. SAM Social Media Analytics Market Analysis - By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. SAM Social Media Analytics Market Analysis - By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. SAM Social Media Analytics Market Analysis - By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. SAM Social Media Analytics Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. SAM Social Media Analytics Market - by Country Analysis
12.1 SAM: Social Media Analytics Market
12.1.1 Overview
12.1.2 SAM Social Media Analytics Market Breakdown, by Country
12.1.2.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.1.1 Brazil Social Media Analytics Market Breakdown, By Component
12.1.2.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services
12.1.2.1.2 Brazil Social Media Analytics Market Breakdown, By Application
12.1.2.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment
12.1.2.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size
12.1.2.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical
12.1.2.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.2.1 Argentina Social Media Analytics Market Breakdown, By Component
12.1.2.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services
12.1.2.2.2 Argentina Social Media Analytics Market Breakdown, By Application
12.1.2.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment
12.1.2.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size
12.1.2.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical
12.1.2.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component
12.1.2.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services
12.1.2.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application
12.1.2.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment
12.1.2.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size
12.1.2.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 Cision Ltd.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hootsuite Inc.
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Meltwater N. V
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Qualtrics International Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Salesforce, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sprout Social, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Talkwalker S.à.r.l.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Zoho Corporation Pvt. Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About the Publisher
15.2 Word Index
List of Tables
Table 1. SAM Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Table 2. SAM Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
Table 3. Brazil Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 4. Brazil Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 5. Brazil Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 6. Brazil Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 7. Brazil Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 8. Brazil Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 9. Argentina Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 10. Argentina Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 11. Argentina Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 12. Argentina Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 13. Argentina Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 14. Argentina Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 15. Rest of SAM Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 16. Rest of SAM Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of SAM Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 18. Rest of SAM Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 19. Rest of SAM Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 20. Rest of SAM Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 21. List of Abbreviation
List of Figures
Figure 1. SAM Social Media Analytics Market Segmentation
Figure 2. SAM Social Media Analytics Market Segmentation - By Country
Figure 3. SAM Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market
Figure 9. Brazil to Show Great Traction During Forecast Period
Figure 10. SAM: PEST Analysis
Figure 11. SAM Ecosystem Analysis
Figure 12. SAM Expert Opinion
Figure 13. SAM Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 14. SAM Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. SAM Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 16. SAM Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 17. SAM Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 18. SAM Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. SAM Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. SAM Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 21. SAM Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. SAM Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 23. SAM Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 24. SAM Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. SAM Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 26. SAM Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. SAM On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 28. SAM Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 29. SAM Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. SAM SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. SAM Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 32. SAM BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. SAM IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. SAM Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. SAM Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. SAM Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. SAM Social Media Analytics Market, by Country - Revenue (2021) (US$ Million)
Figure 38. SAM Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 39. Brazil Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. Argentina Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 41. Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cision Ltd.
- Hootsuite Inc.
- IBM Corporation
- Meltwater N.V.
- Oracle Corporation
- Qualtrics International Inc.
- Salesforce, Inc.
- Sprout Social, Inc.
- Talkwalker S.a.r.l
- Zoho Corporation Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 166 |
| Published | December 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 387.95 Million |
| Forecasted Market Value ( USD | $ 1180.66 Million |
| Compound Annual Growth Rate | 20.4% |
