The social media analytics market in Europe is expected to grow from US$ 2,438.93 million in 2022 to US$ 7,672.98 million by 2028; it is estimated to grow at a CAGR of 21.0% from 2022 to 2028.
Expanding Number of Social Media Users in Developing Nations
The number of social media users has been rising rapidly across the Europe. However, the growth rate in developing nations has been faster than in developed nations. The World Bank'ss International Finance Corporation piloted a project to inform farmers about market trends through messages on the phone aimed at the social empowerment of weaker sections of society. Additionally, the growth of social media platforms as protest platforms for atrocities and rights violation have also promoted such demand. Furthermore, social media platforms have become the preferred choice for showcasing talents, which were mostly reserved through various telecast programs. All such factors have become more accessible to people of developing nations due to the rising penetration of the internet and smartphones. Several such factors led to an exponential surge in the social media user base in developing nations. Such a huge increase in social media user base has led to the generation of a large amount of data. Such data can provide great growth opportunities for social media analytics solution and service providers to attract enterprises planning businesses to expand in the region. The generated data, by application of social media analytics, can be utilized for understanding regional competition, creating brand awarenessamongst consumers, promoting products or services, and effectively handling consumer queries, among several others. Additionally, social media platforms can allow businesses to access user data from remote locations in a developing nation, which might not have been possible through traditional modes of data collection. Collection and analysis of such data can help to understand consumer requirements better, thus further aiding in business decisions. Hence the rising number of social media users in developing nations can be expected to provide ample growth opportunities for the social media analytics market over the next few years.Market Overview
The Europe social media analytics market is spread into Germany, France, Russia, the UK, Italy, and the rest of Europe. The increasing adoption of big data analytics software by various organizations to make better and faster decisions and deliver a competitive advantage by analyzing and acting on timely information contributed significantly to the growth of the European social media analytics market. In addition, the growing demand for cloud-based social media analytics software among SMEs is positively impacting the growth of the social media analytics market in Europe. However, high implementation costs and a shortage of skilled workers are expected to hinder the market's growth in Europe. On the contrary, the growing need to gather better information for business planning and emerging trends such as social media analytics are expected to present favorable market expansion opportunities. Each of these factors is expected to impact the growth of the European social media analytics market.Europe Social Media Analytics market Segmentation
The Europe social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.- Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others.
- Based on deployment, the market is bifurcated into cloud and on-premise.
- Based on organization size, the market is bifurcated into large enterprises and SMEs.
- Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others.
- Based on country, the market is segmented into the Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Germany dominated the market share in 2022.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Social Media Analytics Market - By Component
1.3.2 Europe Social Media Analytics Market - By Application
1.3.3 Europe Social Media Analytics Market - By Deployment
1.3.4 Europe Social Media Analytics Market - By Organization Size
1.3.5 Europe Social Media Analytics Market - By End-Use Vertical
1.3.6 Europe Social Media Analytics Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Social Media Analytics Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Importance of Social Media Platforms
5.1.2 Growing Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Confidentiality and Security Concerns
5.3 Market Opportunities
5.3.1 Expanding Number of Social Media Users in Developing Nations
5.3.2 Growing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Mounting Integration of AI in Social Media Analytics
5.4.2 Increasing Importance of Customer Experience Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market - Europe Analysis
6.1 Europe Social Media Analytics Market Overview
6.2 Europe Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
7. Europe Social Media Analytics Market Analysis - By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. Europe Social Media Analytics Market Analysis - By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. Europe Social Media Analytics Market Analysis - By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. Europe Social Media Analytics Market Analysis - By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. Europe Social Media Analytics Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. Europe Social Media Analytics Market - by Country Analysis
12.1 Europe: Social Media Analytics Market
12.1.1 Overview
12.1.2 Europe Social Media Analytics Market Breakdown, by Country
12.1.2.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.1.1 Germany Social Media Analytics Market Breakdown, By Component
12.1.2.1.1.1 Germany Social Media Analytics Market Breakdown, By Services
12.1.2.1.2 Germany Social Media Analytics Market Breakdown, By Application
12.1.2.1.3 Germany Social Media Analytics Market Breakdown, By Deployment
12.1.2.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size
12.1.2.1.5 Germany Social Media Analytics Market Breakdown, By Vertical
12.1.2.2 France Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.2.1 France Social Media Analytics Market Breakdown, By Component
12.1.2.2.1.1 France Social Media Analytics Market Breakdown, By Services
12.1.2.2.2 France Social Media Analytics Market Breakdown, By Application
12.1.2.2.3 France Social Media Analytics Market Breakdown, By Deployment
12.1.2.2.4 France Social Media Analytics Market Breakdown, By Organization Size
12.1.2.2.5 France Social Media Analytics Market Breakdown, By Vertical
12.1.2.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.3.1 Italy Social Media Analytics Market Breakdown, By Component
12.1.2.3.1.1 Italy Social Media Analytics Market Breakdown, By Services
12.1.2.3.2 Italy Social Media Analytics Market Breakdown, By Application
12.1.2.3.3 Italy Social Media Analytics Market Breakdown, By Deployment
12.1.2.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size
12.1.2.3.5 Italy Social Media Analytics Market Breakdown, By Vertical
12.1.2.4 UK Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.4.1 UK Social Media Analytics Market Breakdown, By Component
12.1.2.4.1.1 UK Social Media Analytics Market Breakdown, By Services
12.1.2.4.2 UK Social Media Analytics Market Breakdown, By Application
12.1.2.4.3 UK Social Media Analytics Market Breakdown, By Deployment
12.1.2.4.4 UK Social Media Analytics Market Breakdown, By Organization Size
12.1.2.4.5 UK Social Media Analytics Market Breakdown, By Vertical
12.1.2.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.5.1 Russia Social Media Analytics Market Breakdown, By Component
12.1.2.5.1.1 Russia Social Media Analytics Market Breakdown, By Services
12.1.2.5.2 Russia Social Media Analytics Market Breakdown, By Application
12.1.2.5.3 Russia Social Media Analytics Market Breakdown, By Deployment
12.1.2.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size
12.1.2.5.5 Russia Social Media Analytics Market Breakdown, By Vertical
12.1.2.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component
12.1.2.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services
12.1.2.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application
12.1.2.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment
12.1.2.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size
12.1.2.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 Cision Ltd.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hootsuite Inc.
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Meltwater N. V
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Qualtrics International Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Salesforce, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sprout Social, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Talkwalker S.à.r.l.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Zoho Corporation Pvt. Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About the Publisher
15.2 Word Index
List of Tables
Table 1. Europe Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe Social Media Analytics Market, by Country - Revenue and Forecast to 2028 (USD Million)
Table 3. Germany Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 4. Germany Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 5. Germany Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 6. Germany Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 7. Germany Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 8. Germany Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 9. France Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 10. France Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 11. France Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 12. France Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 13. France Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 14. France Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 15. Italy Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 16. Italy Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 17. Italy Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 18. Italy Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 19. Italy Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 20. Italy Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 21. UK Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 22. UK Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 23. UK Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 24. UK Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 25. UK Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 26. UK Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 27. Russia Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 28. Russia Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 29. Russia Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 30. Russia Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 31. Russia Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 32. Russia Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 33. Rest of Europe Social Media Analytics Market, by Component - Revenue and Forecast to 2028 (USD Million)
Table 34. Rest of Europe Social Media Analytics Market, by Services - Revenue and Forecast to 2028 (USD Million)
Table 35. Rest of Europe Social Media Analytics Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 36. Rest of Europe Social Media Analytics Market, by Deployment - Revenue and Forecast to 2028 (USD Million)
Table 37. Rest of Europe Social Media Analytics Market, by Organization Size - Revenue and Forecast to 2028 (USD Million)
Table 38. Rest of Europe Social Media Analytics Market, by Vertical - Revenue and Forecast to 2028 (USD Million)
Table 39. List of Abbreviation
List of Figures
Figure 1. Europe Social Media Analytics Market Segmentation
Figure 2. Europe Social Media Analytics Market Segmentation - By Country
Figure 3. Europe Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market
Figure 9. Germany to Show Great Traction During Forecast Period
Figure 10. Europe: PEST Analysis
Figure 11. Europe Ecosystem Analysis
Figure 12. Europe Expert Opinion
Figure 13. Europe Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 14. Europe Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 16. Europe Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 17. Europe Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 18. Europe Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 21. Europe Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 23. Europe Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 24. Europe Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. Europe Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 26. Europe Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 28. Europe Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 29. Europe Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. Europe SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. Europe Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 32. Europe BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. Europe IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. Europe Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. Europe Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. Europe Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. Europe Social Media Analytics Market, by Country - Revenue (2021) (US$ Million)
Figure 38. Europe Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 39. Germany Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. France Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 41. Italy Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 42. UK Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 43. Russia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 44. Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cision Ltd.
- Hootsuite Inc.
- IBM Corporation
- Meltwater N.V.
- Oracle Corporation
- Qualtrics International Inc.
- Salesforce, Inc.
- Sprout Social, Inc.
- Talkwalker S.a.r.l
- Zoho Corporation Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 177 |
| Published | December 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 2438.93 Million |
| Forecasted Market Value ( USD | $ 7672.98 Million |
| Compound Annual Growth Rate | 21.0% |
| Regions Covered | Europe |
