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The Toys & Games Market size was estimated at USD 260.90 billion in 2023, USD 276.87 billion in 2024, and is expected to grow at a CAGR of 6.25% to reach USD 398.92 billion by 2030.The toys & games market encompasses businesses designing, manufacturing, distributing, and retailing recreational products for children, adolescents, and adults. The increasing population of children worldwide drives demand for new innovative products catering to different age groups. Additionally, the surging awareness about the importance of play-based education encourages parents to invest in developmental toys that enable cognitive skills development while being entertaining. However, regulations governing hazardous substances used in toys and other child-related products may impose additional costs by necessitating compliance with evolving standards. Moreover, children's increased screen usage poses a threat to traditional toys as they compete for attention with digital devices, which can hinder market growth. Speak directly to the analyst to clarify any post sales queries you may have.
Furthermore, technological advances have opened up many opportunities in this market by enhancing product offerings' interactivity levels. Mobile gaming applications have gained immense popularity due to their ease of access and affordability. Augmented reality (AR) technology redefines how users engage with their physical surroundings through immersive experiences created by overlaying digital content onto real-world environments. This presents potential opportunities for integrating AR into traditional toy lines or developing entirely new product categories. Developing smart toys that integrate seamlessly with home automation systems or incorporate adaptive learning algorithms can offer potential growth opportunities in the market.
Regional Insights
The toys & games market in the Americas is mature, with strict safety standards enforced by regulatory bodies, such as the Consumer Product Safety Commission (CPSC) and Health Canada. Consequently, there has been an increased emphasis on local production capabilities and investments in eCommerce platforms, which is expected to provide growth opportunities for the market in the region. European countries and the UK adhere to rigorous toy safety standards overseen by the European Toy Safety Directive. In response to growing environmental concerns, nations, including France and Germany, have introduced policies promoting sustainability in toy production through eco-friendly packaging materials. The Middle East and Africa region offers a promising emerging market with significant growth potential due to a young population demographic. Asia-Pacific nations such as China, Japan, and India are experiencing rapid expansion in the toys & games industry, primarily driven by growing middle and higher disposable income classes. Collaborations between Indian manufacturers and global brands aim to enhance local production facilities. Manufacturers in the region prioritize innovation and partnership to capitalize on new opportunities.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Toys & Games Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toys & Games Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Toys & Games Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.Market Segmentation & Coverage
This research report categorizes the Toys & Games Market to forecast the revenues and analyze trends in each of the following sub-markets:- Product
- Dolls
- Electronic Games
- Games & Puzzles
- Outdoor & Sport Toys
- Preschool Toys
- Smart Toys
- Type
- Owned
- Rented
- Age Group
- 15 years & Above
- 9 - 15 Years
- Up to 8 Years
- Distribution Channel
- Offline
- Online
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Toys & Games Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toys & Games Market?
- What are the technology trends and regulatory frameworks in the Toys & Games Market?
- What is the market share of the leading vendors in the Toys & Games Market?
- Which modes and strategic moves are suitable for entering the Toys & Games Market?
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Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Toys & Games Market, by Product
7. Toys & Games Market, by Type
8. Toys & Games Market, by Age Group
9. Toys & Games Market, by Distribution Channel
10. Americas Toys & Games Market
11. Asia-Pacific Toys & Games Market
12. Europe, Middle East & Africa Toys & Games Market
13. Competitive Landscape
14. Competitive Portfolio
15. Appendix
List of Figures
List of Tables
Companies Mentioned
- Aoshima Bunka Kyozai Co., Ltd.
- Bandai Namco Holdings Inc.
- Buffalo Games, LLC
- Cartamundi Group
- CubicFun Toys Industrial Co., Ltd.
- Dream International Limited
- Educa Borras by Team Toys SA
- Funtastic
- Gibsons Games Ltd.
- Hasbro Inc.
- JAKKS Pacific, Inc
- Konami Group Corporation
- Koninklijke Jumbo B.V.
- Lansay
- LeapFrog Enterprises, Inc.
- Lego A/S
- MasterPieces Puzzle Company
- Mattel Inc.
- MGA Entertainment Inc.
- Moose Enterprise Pty Ltd
- Playmates Toys Limited
- Ravensburger AG
- Sanrio Company, Ltd.
- Schmidt Spiele GmbH
- Simba-Dickie Group
- Spin Master Corp.
- Tomy Company, Ltd.
- ToyQuest
- Trefl S.A.
- Tru Kids, Inc.
- Vivid Imaginations by Goliath Group
- VTech Holdings Limited
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 198 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 276.87 Billion |
| Forecasted Market Value ( USD | $ 398.92 Billion |
| Compound Annual Growth Rate | 6.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 32 |
