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Global Content Analytics Market Size, Share & Industry Trends Analysis Report By Deployment, By Vertical, By Application (Text Analytics, Social Media Analytics, Web Analytics, Speech Analytics and Others), By Regional Outlook and Forecast, 2022 - 2028

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    Report

  • 267 Pages
  • December 2022
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5723615
The Global Content Analytics Market size is expected to reach $16.4 billion by 2028, rising at a market growth of 18.2% CAGR during the forecast period.

The term 'content analytics' refers to a group of technologies for examining how users engage with digital material, such as news websites, documents, and customer discussions, among other things. The amount of data generated by various people is growing as digitalization continues to advance.



As people connect with digital technologies more frequently, they will produce more information that reveals their interests, opinions, and proclivities. It might even mark the beginning of a period in which businesses' primary sources of competitive intelligence will be online content and information analytics.

The increased need for data internationally is anticipated to lead to an expansion of the content analytics software market, worldwide. With the use of content management software, photographs, new documents, videos, and other internet information may be organised and stored. Additionally, an organisation may simply write, evaluate, modify, and publish electronic material thanks to the numerous apps and tools provided by these platforms.

The market for content management software is being propelled by quickly expanding contributions from sectors like government, life science, medical, retail, consumer goods, and the military. Similar to how the market for content management software is forecast to grow, the need for data is expected to increase rapidly, and there will be an increase in the number of virtual platforms.



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The below illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.

COVID-19 Impact Analysis

The COVID19 pandemic wreaked havoc around the globe. The rate of economic growth on a worldwide scale reached its lowest values. Every industry and company has to overcome several obstacles to carry on with daily operations. Due to the shutdown restrictions, industrial operations and production facilities remained shuttered. As when the world was passing through a serious health and financial crisis, the industry for content analytics also faced some challenges. However, despite these challenging conditions, the market was able to continue steady expansion due to the efforts of major market participants.

Market Growth Factors

Increase In The Requirement For Social Media Analytics

The increased usage of mobile devices and tablets that have internet connection, together with the volume of people using social media platforms, are factors that are credited with the rise of the text analytics market. Natural language processing and sentiment analysis are used in social media analytics to analyse consumer surveys and their comments on various goods, which helps the firm gain much more insightful data.

Predictive Analytics Utilized In Businesses

Big data is a crucial component for comprehending the requirements and procedures of businesses, whether it be for marketing and competitive intelligence, social media monitoring, customer relationship management, operational risk mitigation, or threat identification. Companies are using predictive analytics to streamline internal processes, increase customer happiness, manage budgets, find new markets, and foresee the effects of upcoming events. As a result, the market for content analytics is expanding due to the increasing importance of text analytics.

Market Restraining Factor

High Price

Contact centres have a high target density and are labor- and money-intensive. Most firms, especially small and medium-sized businesses (SMEs), find it challenging to implement analytics tools and allocate a budget for a dedicated analytics team because the initial setup cost may be significant. Smaller companies are unable to use dependable PRI phone systems due to the associated setup and upgrade expenses, expensive monthly phone service fees, and lengthy contracts with traditional telecom providers for local and long-distance calling. The market for content analytics is being constrained by this constraint.

Deployment Outlook

Based on Deployment, the market is divided into Cloud and On-Premises. In 2021, the cloud segment dominated the market with largest revenue share. Due to the growing enterprise adoption of SaaS applications, cloud-based content analytics solutions have such a tremendous amount of development potential. In addition, cloud solutions are less expensive, making cloud adoption easily affordable for small and medium-sized organisations. With more control on their data and the ability to customise the solution to meet their needs, customers benefit from on-higher premise's level of flexibility and safety.

Vertical Outlook

Based on verticals, the market is categorized into banking, financial services, insurance, healthcare, retail and consumer goods, information technology and telecommunications, media and entertainment, travel and hospitality, government, and others. The healthcare industry is projected to grow rapidly in 2021. Organizations in the healthcare sector utilise content analytics to map customer data, examine customer behaviour through past contacts, and connect customer data with the appropriate content section to provide personalised content for customers.

Application Outlook

Based on Application, the market is classified into Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, and Others. In 2021, text analytics had the largest revenue share in the market. Because text analytics makes it easier to glean insights from unstructured data, it's a well-liked strategy for increasing the profitability of enterprises. With the emergence of real-time analytics and big data analytics, the market has potential for growth.



Regional Outlook

Based on geography, the market is classified into North America, Europe, Asia Pacific, and LAMEA. In terms of revenue share, North America dominated in 2021. North America is home to the largest adoption of data management technology across a variety of end-user industries, which has had a significant impact on the development of numerous analytical tools, including content analytics solutions. The biggest players are based in the US and include IBM Corporation, Oracle, SAP SE, and Microsoft Corporation.

The Cardinal Matrix - Content Analytics Market Competition Analysis



The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Content Analytics Market. Companies such as IBM Corporation, SAP SE and Oracle Corporation are some of the key innovators in Content Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, SAP SE, OpenText Corporation, IBM Corporation, Microsoft Corporation, Qualtrics International Inc. (Clarabridge, Inc.), NICE Ltd., Verint Systems, Inc., Adobe, Inc., and SAS Institute, Inc.

Recent Strategies Deployed in Content Analytics Market

Partnerships, Collaborations and Agreements:

  • Jun-2022: Abode expanded its partnership with The Home Depot, a multinational home improvement retail corporation, to deliver enhanced omnichannel experiences. Through this partnership, the company aimed at designing and delivering new online services and experience of web analytics, Creative Cloud applications, and A/B testing.
  • Jun-2020: Microsoft announced the partnership with SAS, a leader in analytics, to further shape AI and analytics's future. SAS specialization in analytics, machine learning, and data science, together with Microsoft would allow customers to accelerate growth as well as, explore new methods to drive innovation with a broad set of SAS Analytics that is accessible on Microsoft Azure.

Product Launches & Product Expansions:

  • Nov-2022: IBM released Business Analytics Enterprise, a line of business intelligence planning, reporting, dashboard, forecasting, and budgeting potentials, that gives users a robust view of data sources throughout the business. Through the launch, IBM would be able to help businesses by providing tools to support data-driven decision-making.
  • Oct-2022: Oracle released updates to its Oracle Fusion Analytics adding new capabilities that are designed to improve the productivity of business users. With this release, the company aimed at helping its customers to analyze massive amounts of data for insights, and gain additional context around business decisions across their organizations.
  • Sep-2022: SAS introduced SAS Viya, its first cloud analytics software-as-a-service. The platform serves large expertise throughout data preparation, augmented analytics, artificial intelligence (AI) and ML, model deployment and management, statistics, and so on. Through this launch, the company aimed at with the goal to make the deployment process easy as compared to other deployment models.
  • Nov-2021: Vertint expanded the capabilities of Real-time Agent Assist (RTAA) in Verint Cloud Platform, which would allow organizations to connect with clients. The expansion to the Verint Cloud Platform consists of a Highly Accurate Transcription Engine set up on Expanded Capabilities and Advanced Deep Neural Network Models considering its Engagement Data Management Solution.
  • May-2021: OpenText announced the launch of OpenText Managed Detection & Response (MDR) Service. The product is a new addition to the company's Security portfolio. With this launch, the company aimed to detect hidden threats and risks in real-time rather than in days or weeks.
  • Apr-2021: OpenText released updates to its existing product OpenText Magellan with new features and enhancements to its. With this expansion, the company aimed to make it easy for AI experts to make ML Models. Furthermore, Magellan Text mining could now perform an emerging technology identified by analysts, that is Composite AI technology, and also in model deployment and management and taxonomies in a user-friendly as well as simple manner.

Acquisitions and Mergers:

  • Jul-2022: SAP SE acquired Askdata, a startup focused on search-driven analytics. With this acquisition, SAP would enhance its capacity to assist organizations to take better decisions with AI-driven searches. Askdata would allow SAP the path to lead the transition to benefit the customers.
  • Jun-2022: SAS completed the acquisition of Honolulu-based financial software company, Kamakura Corporation. Combining Kamakura's risk analytics and credit models with SAS technology, the companies would be providing a range of integrated risk solutions, focusing on asset liability management (ALM) as well as would deliver further aspects of the financial services industry.
  • Jan-2022: Oracle took over Federos, a provider of unified monitoring and service assurance solutions. This acquisition expanded Oracle's application portfolio with the addition of AI-optimized analytics, assurance, as well as automation solutions. The addition of Federos would manage the performance and availability of critical systems and networks.
  • Jan-2021: SAS took over Boemska, a company engaged in low-code/no-code application deployment and analytic workload management. Through this acquisition, SAS Viya's capabilities would be enhanced which would help to facilitate customer migration to the cloud and support the entire analytics life cycle. SAS Viya is a cloud-native and advanced analytics platform.

Scope of the Study

By Deployment

  • Cloud
  • On-Premises

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • Government
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Travel & Hospitality
  • Others

By Application

  • Text Analytics
  • Social Media Analytics
  • Web Analytics
  • Speech Analytics
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Oracle Corporation
  • SAP SE
  • OpenText Corporation
  • IBM Corporation
  • Microsoft Corporation
  • Qualtrics International Inc. (Clarabridge, Inc.)
  • NICE Ltd.
  • Verint Systems, Inc.
  • Adobe, Inc.
  • SAS Institute, Inc.

Unique Offerings

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Content Analytics Market, by Deployment
1.4.2 Global Content Analytics Market, by Vertical
1.4.3 Global Content Analytics Market, by Application
1.4.4 Global Content Analytics Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Apr - 2022, Nov) Leading Players
Chapter 4. Global Content Analytics Market by Deployment
4.1 Global Cloud Market by Region
4.2 Global On-Premises Market by Region
Chapter 5. Global Content Analytics Market by Vertical
5.1 Global Retail & Consumer Goods Market by Region
5.2 Global IT & Telecom Market by Region
5.3 Global Government Market by Region
5.4 Global BFSI Market by Region
5.5 Global Healthcare Market by Region
5.6 Global Media & Entertainment Market by Region
5.7 Global Travel & Hospitality Market by Region
5.8 Global Others Market by Region
Chapter 6. Global Content Analytics Market by Application
6.1 Global Text Analytics Market by Region
6.2 Global Social Media Analytics Market by Region
6.3 Global Web Analytics Market by Region
6.4 Global Speech Analytics Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Content Analytics Market by Region
7.1 North America Content Analytics Market
7.1.1 North America Content Analytics Market by Deployment
7.1.1.1 North America Cloud Market by Country
7.1.1.2 North America On-Premises Market by Country
7.1.2 North America Content Analytics Market by Vertical
7.1.2.1 North America Retail & Consumer Goods Market by Country
7.1.2.2 North America IT & Telecom Market by Country
7.1.2.3 North America Government Market by Country
7.1.2.4 North America BFSI Market by Country
7.1.2.5 North America Healthcare Market by Country
7.1.2.6 North America Media & Entertainment Market by Country
7.1.2.7 North America Travel & Hospitality Market by Country
7.1.2.8 North America Others Market by Country
7.1.3 North America Content Analytics Market by Application
7.1.3.1 North America Text Analytics Market by Country
7.1.3.2 North America Social Media Analytics Market by Country
7.1.3.3 North America Web Analytics Market by Country
7.1.3.4 North America Speech Analytics Market by Country
7.1.3.5 North America Others Market by Country
7.1.4 North America Content Analytics Market by Country
7.1.4.1 US Content Analytics Market
7.1.4.1.1 US Content Analytics Market by Deployment
7.1.4.1.2 US Content Analytics Market by Vertical
7.1.4.1.3 US Content Analytics Market by Application
7.1.4.2 Canada Content Analytics Market
7.1.4.2.1 Canada Content Analytics Market by Deployment
7.1.4.2.2 Canada Content Analytics Market by Vertical
7.1.4.2.3 Canada Content Analytics Market by Application
7.1.4.3 Mexico Content Analytics Market
7.1.4.3.1 Mexico Content Analytics Market by Deployment
7.1.4.3.2 Mexico Content Analytics Market by Vertical
7.1.4.3.3 Mexico Content Analytics Market by Application
7.1.4.4 Rest of North America Content Analytics Market
7.1.4.4.1 Rest of North America Content Analytics Market by Deployment
7.1.4.4.2 Rest of North America Content Analytics Market by Vertical
7.1.4.4.3 Rest of North America Content Analytics Market by Application
7.2 Europe Content Analytics Market
7.2.1 Europe Content Analytics Market by Deployment
7.2.1.1 Europe Cloud Market by Country
7.2.1.2 Europe On-Premises Market by Country
7.2.2 Europe Content Analytics Market by Vertical
7.2.2.1 Europe Retail & Consumer Goods Market by Country
7.2.2.2 Europe IT & Telecom Market by Country
7.2.2.3 Europe Government Market by Country
7.2.2.4 Europe BFSI Market by Country
7.2.2.5 Europe Healthcare Market by Country
7.2.2.6 Europe Media & Entertainment Market by Country
7.2.2.7 Europe Travel & Hospitality Market by Country
7.2.2.8 Europe Others Market by Country
7.2.3 Europe Content Analytics Market by Application
7.2.3.1 Europe Text Analytics Market by Country
7.2.3.2 Europe Social Media Analytics Market by Country
7.2.3.3 Europe Web Analytics Market by Country
7.2.3.4 Europe Speech Analytics Market by Country
7.2.3.5 Europe Others Market by Country
7.2.4 Europe Content Analytics Market by Country
7.2.4.1 Germany Content Analytics Market
7.2.4.1.1 Germany Content Analytics Market by Deployment
7.2.4.1.2 Germany Content Analytics Market by Vertical
7.2.4.1.3 Germany Content Analytics Market by Application
7.2.4.2 UK Content Analytics Market
7.2.4.2.1 UK Content Analytics Market by Deployment
7.2.4.2.2 UK Content Analytics Market by Vertical
7.2.4.2.3 UK Content Analytics Market by Application
7.2.4.3 France Content Analytics Market
7.2.4.3.1 France Content Analytics Market by Deployment
7.2.4.3.2 France Content Analytics Market by Vertical
7.2.4.3.3 France Content Analytics Market by Application
7.2.4.4 Russia Content Analytics Market
7.2.4.4.1 Russia Content Analytics Market by Deployment
7.2.4.4.2 Russia Content Analytics Market by Vertical
7.2.4.4.3 Russia Content Analytics Market by Application
7.2.4.5 Spain Content Analytics Market
7.2.4.5.1 Spain Content Analytics Market by Deployment
7.2.4.5.2 Spain Content Analytics Market by Vertical
7.2.4.5.3 Spain Content Analytics Market by Application
7.2.4.6 Italy Content Analytics Market
7.2.4.6.1 Italy Content Analytics Market by Deployment
7.2.4.6.2 Italy Content Analytics Market by Vertical
7.2.4.6.3 Italy Content Analytics Market by Application
7.2.4.7 Rest of Europe Content Analytics Market
7.2.4.7.1 Rest of Europe Content Analytics Market by Deployment
7.2.4.7.2 Rest of Europe Content Analytics Market by Vertical
7.2.4.7.3 Rest of Europe Content Analytics Market by Application
7.3 Asia Pacific Content Analytics Market
7.3.1 Asia Pacific Content Analytics Market by Deployment
7.3.1.1 Asia Pacific Cloud Market by Country
7.3.1.2 Asia Pacific On-Premises Market by Country
7.3.2 Asia Pacific Content Analytics Market by Vertical
7.3.2.1 Asia Pacific Retail & Consumer Goods Market by Country
7.3.2.2 Asia Pacific IT & Telecom Market by Country
7.3.2.3 Asia Pacific Government Market by Country
7.3.2.4 Asia Pacific BFSI Market by Country
7.3.2.5 Asia Pacific Healthcare Market by Country
7.3.2.6 Asia Pacific Media & Entertainment Market by Country
7.3.2.7 Asia Pacific Travel & Hospitality Market by Country
7.3.2.8 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Content Analytics Market by Application
7.3.3.1 Asia Pacific Text Analytics Market by Country
7.3.3.2 Asia Pacific Social Media Analytics Market by Country
7.3.3.3 Asia Pacific Web Analytics Market by Country
7.3.3.4 Asia Pacific Speech Analytics Market by Country
7.3.3.5 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Content Analytics Market by Country
7.3.4.1 China Content Analytics Market
7.3.4.1.1 China Content Analytics Market by Deployment
7.3.4.1.2 China Content Analytics Market by Vertical
7.3.4.1.3 China Content Analytics Market by Application
7.3.4.2 Japan Content Analytics Market
7.3.4.2.1 Japan Content Analytics Market by Deployment
7.3.4.2.2 Japan Content Analytics Market by Vertical
7.3.4.2.3 Japan Content Analytics Market by Application
7.3.4.3 India Content Analytics Market
7.3.4.3.1 India Content Analytics Market by Deployment
7.3.4.3.2 India Content Analytics Market by Vertical
7.3.4.3.3 India Content Analytics Market by Application
7.3.4.4 South Korea Content Analytics Market
7.3.4.4.1 South Korea Content Analytics Market by Deployment
7.3.4.4.2 South Korea Content Analytics Market by Vertical
7.3.4.4.3 South Korea Content Analytics Market by Application
7.3.4.5 Singapore Content Analytics Market
7.3.4.5.1 Singapore Content Analytics Market by Deployment
7.3.4.5.2 Singapore Content Analytics Market by Vertical
7.3.4.5.3 Singapore Content Analytics Market by Application
7.3.4.6 Malaysia Content Analytics Market
7.3.4.6.1 Malaysia Content Analytics Market by Deployment
7.3.4.6.2 Malaysia Content Analytics Market by Vertical
7.3.4.6.3 Malaysia Content Analytics Market by Application
7.3.4.7 Rest of Asia Pacific Content Analytics Market
7.3.4.7.1 Rest of Asia Pacific Content Analytics Market by Deployment
7.3.4.7.2 Rest of Asia Pacific Content Analytics Market by Vertical
7.3.4.7.3 Rest of Asia Pacific Content Analytics Market by Application
7.4 LAMEA Content Analytics Market
7.4.1 LAMEA Content Analytics Market by Deployment
7.4.1.1 LAMEA Cloud Market by Country
7.4.1.2 LAMEA On-Premises Market by Country
7.4.2 LAMEA Content Analytics Market by Vertical
7.4.2.1 LAMEA Retail & Consumer Goods Market by Country
7.4.2.2 LAMEA IT & Telecom Market by Country
7.4.2.3 LAMEA Government Market by Country
7.4.2.4 LAMEA BFSI Market by Country
7.4.2.5 LAMEA Healthcare Market by Country
7.4.2.6 LAMEA Media & Entertainment Market by Country
7.4.2.7 LAMEA Travel & Hospitality Market by Country
7.4.2.8 LAMEA Others Market by Country
7.4.3 LAMEA Content Analytics Market by Application
7.4.3.1 LAMEA Text Analytics Market by Country
7.4.3.2 LAMEA Social Media Analytics Market by Country
7.4.3.3 LAMEA Web Analytics Market by Country
7.4.3.4 LAMEA Speech Analytics Market by Country
7.4.3.5 LAMEA Others Market by Country
7.4.4 LAMEA Content Analytics Market by Country
7.4.4.1 Brazil Content Analytics Market
7.4.4.1.1 Brazil Content Analytics Market by Deployment
7.4.4.1.2 Brazil Content Analytics Market by Vertical
7.4.4.1.3 Brazil Content Analytics Market by Application
7.4.4.2 Argentina Content Analytics Market
7.4.4.2.1 Argentina Content Analytics Market by Deployment
7.4.4.2.2 Argentina Content Analytics Market by Vertical
7.4.4.2.3 Argentina Content Analytics Market by Application
7.4.4.3 UAE Content Analytics Market
7.4.4.3.1 UAE Content Analytics Market by Deployment
7.4.4.3.2 UAE Content Analytics Market by Vertical
7.4.4.3.3 UAE Content Analytics Market by Application
7.4.4.4 Saudi Arabia Content Analytics Market
7.4.4.4.1 Saudi Arabia Content Analytics Market by Deployment
7.4.4.4.2 Saudi Arabia Content Analytics Market by Vertical
7.4.4.4.3 Saudi Arabia Content Analytics Market by Application
7.4.4.5 South Africa Content Analytics Market
7.4.4.5.1 South Africa Content Analytics Market by Deployment
7.4.4.5.2 South Africa Content Analytics Market by Vertical
7.4.4.5.3 South Africa Content Analytics Market by Application
7.4.4.6 Nigeria Content Analytics Market
7.4.4.6.1 Nigeria Content Analytics Market by Deployment
7.4.4.6.2 Nigeria Content Analytics Market by Vertical
7.4.4.6.3 Nigeria Content Analytics Market by Application
7.4.4.7 Rest of LAMEA Content Analytics Market
7.4.4.7.1 Rest of LAMEA Content Analytics Market by Deployment
7.4.4.7.2 Rest of LAMEA Content Analytics Market by Vertical
7.4.4.7.3 Rest of LAMEA Content Analytics Market by Application
Chapter 8. Company Profiles
8.1 Oracle Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 SAP SE
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 OpenText Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product Type and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 IBM Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional & Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Microsoft Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Qualtrics International Inc. (Clarabridge, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.7 NICE Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.8 Verint Systems, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research and Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.5.2 Acquisition and Mergers:
8.10. SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.10.2.2 Acquisition and Mergers:

Companies Mentioned

  • Oracle Corporation
  • SAP SE
  • OpenText Corporation
  • IBM Corporation
  • Microsoft Corporation
  • Qualtrics International Inc. (Clarabridge, Inc.)
  • NICE Ltd.
  • Verint Systems, Inc.
  • Adobe, Inc.
  • SAS Institute, Inc.

Methodology

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