Content Analytics is a subset of Data Analytics that focuses on the analysis of content, such as text, audio, and video. It is used to gain insights into customer behavior, preferences, and trends. Content Analytics can be used to identify customer sentiment, detect patterns in customer interactions, and uncover customer needs. It can also be used to optimize content for search engine optimization (SEO) and to identify opportunities for content marketing. Content Analytics is used by businesses to gain a better understanding of their customers and to improve their customer experience. It can also be used to identify opportunities for product and service development. Companies in the Content Analytics market include Adobe, IBM, Oracle, Salesforce, SAS, and Microsoft. Show Less Read more
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