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Meals and Soups in Bulgaria

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    Report

  • 22 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5731905
In 2025, sales of meals and soups in Bulgaria increased due to a growing demand for convenient options such as chilled ready meals, prepared salads, and pizza. This trend was further supported by rising disposable incomes. Chilled ready meals led growth due to convenience and a perception of being healthier, with expanding variety including private label products and exotic cuisines.

This Meals and Soups in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers turn to quick-to-prepare meals and soups
INDUSTRY PERFORMANCE
  • Rising incomes and convenience boost sales of meals and soups in 2025
  • Chilled ready meals and prepared salads lead growth due to rising demand for convenience
  • Health concerns challenge sales of shelf-stable meals and soups despite price-driven value growth
WHAT’S NEXT?
  • Convenience is expected to fuel growth in meals, while shelf-stable soups decline
  • Health trends are set to drive innovations that are free from artificial preservatives and colourants
  • Online delivery and culinary stands are set to intensify competition across the forecast period
COMPETITIVE LANDSCAPE
  • Nestlé Bulgaria AD maintains its lead, however, competitors gain ground
  • Iglotex SA and Lidl record dynamic performances to drive growth in frozen pizzas
CHANNELS
  • Hypermarkets lead distribution in 2025, with Kaufland driving expansion and innovation
  • Retail e-commerce emerges as the fastest-growing channel for meals and soups, led by eBag.bg
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 7 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 8 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 9 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 10 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 11 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 12 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN BULGARIA
EXECUTIVE SUMMARY
  • Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising wages and VAT hikes drive the home cooking trend and supports sales
  • Ongoing price sensitivity boosts demand for private label products
  • Health-conscious choices and demand for convenience drives sales in 2025
WHAT’S NEXT?
  • Sales are expected to grow while Eurozone entry spurs price control concerns
  • Convenience is set to fuel growth, especially in ready meals and frozen pizza
  • There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
COMPETITIVE LANDSCAPE
  • Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
  • Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
CHANNELS
  • Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
  • Retail e-commerce and discounters lead distribution channel growth
MARKET DATA
  • Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources