+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Meals and Soups in Kenya

  • PDF Icon

    Report

  • 18 Pages
  • November 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 5731941
Kenya’s meals and soups market in 2025 remains underdeveloped, largely due to the enduring strength of home cooking, which many consumers perceive as healthier and more cost-effective. Nevertheless, retail sales are supported by rising prices and increasing demand for convenience foods, with dry and shelf stable soups dominating consumption.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dry soup benefits from increasingly busy lifestyles
INDUSTRY PERFORMANCE
  • Market remains underdeveloped due to strength of home cooking
  • Dry soup will see fastest growth
WHAT’S NEXT?
  • Lifestyle changes will help to support modest growth
  • Expected development of functional soups
  • Producers will promote environmentally-friendly practices
COMPETITIVE LANDSCAPE
  • Unilever leads with broad product portfolio
  • Knorr brand benefits from strategic promotions
CHANNELS
  • Supermarkets dominate sales
  • Hypermarkets lead growth
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 2 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
  • Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflationary pressures hinder volume growth
  • Fast-paced lifestyles boost demand for convenience foods
  • Growing appetite for healthier and exotic options
WHAT’S NEXT?
  • Inflationary pressures will impact consumer spending
  • Increasingly busy lifestyles will drive demand for convenient meal solutions
  • Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
  • Bidco Africa leads sales
  • Honey Care Africa achieves significant success
CHANNELS
  • Small local grocers continues to dominate sales
  • Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources