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Meals and Soups in Kenya

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    Report

  • 18 Pages
  • November 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 5731941
Kenya’s meals and soups market in 2025 remains underdeveloped, largely due to the enduring strength of home cooking, which many consumers perceive as healthier and more cost-effective. Nevertheless, retail sales are supported by rising prices and increasing demand for convenience foods, with dry and shelf stable soups dominating consumption.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Meals and Soups market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation drives price sensitivity amongst Kenyan consumers
  • Convenience fuels growth of ready-to-eat meals
  • Health-conscious consumers drive demand for low salt and organic meal options
PROSPECTS AND OPPORTUNITIES
  • Challenge of health trend and rising production costs
  • Rising demand for healthy products will influence innovation
  • Consumers appreciate convenience of ready-to-eat meals
CATEGORY DATA
  • Table 1 Sales of Meals and Soups by Category: Volume 2019-2024
  • Table 2 Sales of Meals and Soups by Category: Value 2019-2024
  • Table 3 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Meals and Soups by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Meals and Soups: % Value 2020-2024
  • Table 6 LBN Brand Shares of Meals and Soups: % Value 2021-2024
  • Table 7 Distribution of Meals and Soups by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Meals and Soups by Category: Value 2024-2029
  • Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
  • Table 18 Penetration of Private Label by Category: % Value 2019-2024
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources