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Coffee in Finland

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    Report

  • 25 Pages
  • December 2025
  • Region: Finland
  • Euromonitor International
  • ID: 573212
Sales of coffee are showing robust value growth in Finland in 2025, while volume growth has fallen into a negative figure slump. This dynamic is due to growing unit prices, especially in coffee, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers. In turn, this is leading to a fall in volume.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Robust value growth driven by high prices, as volume growth falls into negative figures
INDUSTRY PERFORMANCE
  • A mix of premiumisation and reduced consumption frequency leads to quality over quantity
  • Fresh coffee beans benefit from consumer demand for speciality and sustainable coffee
WHAT’S NEXT?
  • Premiumisation and sustainable credentials will continue to support value growth
  • Modern innovations include AI-created coffee and sustainable coffee printing ink
  • Leading players quick to adapt to local consumer tastes
COMPETITIVE LANDSCAPE
  • Gustav Paulig maintains company lead through multiple efforts in coffee
  • Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
CHANNELS
  • Hypermarkets remain the most popular stores for convenience, variety, and special offers
  • Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN FINLAND
EXECUTIVE SUMMARY
  • Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness trends strongly evident in tea
  • Sustainable credentials attract eco-aware consumers
  • Made in Finland Key Flag remains a key draw for consumers
WHAT’S NEXT?
  • Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
  • Sustainability trends and ethical credentials will remain important considerations
  • Health and wellness trends will drive new product developments
COMPETITIVE LANDSCAPE
  • Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
  • Little’s benefits from niche positioning in flavoured coffee
CHANNELS
  • Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
  • Retail e-commerce continues its strong growth from a low base
  • Foodservice vs retail split
MARKET DATA
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources