Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index

The latest Customer Data Platforms market research provides essential reading into how these platforms will unify customer databases to impact the wider digital communications ecosystem and improve customer loyalty, through a collation of first-party data. Specifically, this research suite comprises strategic recommendations for key stakeholders in the market, including enterprises, CDP (Customer Data Platform) vendors and CPaaS (Communications Platform-as-a-Service) platforms on which regions and technologies to target, and how. This report also includes a comprehensive analysis on the future deployment of the customer data platforms market services and their market trajectory, with specific recommendations on how to maximise this growth. Furthermore, this bespoke research includes the new Country Readiness Index which provides a thorough assessment on the regional opportunities for the customer data platform market usage, split specifically by 60 key countries over the forecast period. To supplement this, this Country Readiness Index leverages bespoke 5-year forecasts that include total mobile messaging traffic, average revenue per user, digital maturity status, and future revenue growth. These supplemented five-year forecasts also include market splits for a number of key market segments including:

• Banking & Finance
• Healthcare
• Media & Entertainment
• Retail & eCommerce
• Telecommunications

The Competitor Leaderboard, featuring an in‑depth evaluation of 14 major customer data platform providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players. In addition, the publisher also comprises an assessment of the most effective future business strategies to security return on investment for vendors. These include:

• Buying versus Building Customer Data Platform Solutions
• Identity Management
• Integration with CPaaS Platforms
• Preparing for a Cookie-less World
• Privacy Concerns to Impact Adoption

This research suite includes:

• Market Trends & Strategies (PDF)
• Competitor Leaderboard (PDF)
• Data & Forecasting (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 Months' Access to harvest Online Data Platform

Key Statistics

• $2.2bn - Market size in 2023
• $7.6bn - Market size in 2028
• 29% - 2023 to 2028 CAGR
• 2023-2023 - Forecast period

Key Features

Future Business Strategies: The report comprehensively assesses the effectiveness of future business strategies to secure a return on investment for customer data platform vendors. Specifically, it focused on the following strategies:

• Buying versus Building Customer Data Platform Solutions
• Identity Management
• Integration with CPaaS Platforms
• Preparing for a Cookie-less World
• Privacy Concerns to Impact Adoption

Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of the market in a select 60 countries split by 8 key regions; thoroughly analysing each country’s potential success in the customer data platforms market, with recommendations for future growth, paired with supplementary 5-year forecast data.

Competitor Leaderboard: This competitive landscape will provide key player capability and capacity assessment for 14 customer data platform service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and the publisher's view on each company's innovation and future business prospects. The companies included in the Customer Data Platform Competitor Leaderboard are:

• Adobe
• Amperity
• BlueConic
• CM.com
• Comviva
• Infobip
• LINK Mobility
• mParticle
• Oracle
• Route Mobile
• Salesforce
• SAP
• Tealium Inc.
• Twilio

Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of customer data platform revenue, the investment opportunity of deploying customer data platforms across a range of key industries (including banking & finance, retail & eCommerce, media & entertainment, telecommunications, and healthcare), and the additional consumer spend generated by the use of these platforms across multiple communication channels, including mobile messaging and social media. Metrics are split by our 8 key forecast regions and the 60 countries listed below:

North America:

• Canada, US

Latin America:

• Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

• Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

• Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

• China, Hong Kong, Japan, South Korea

Indian Subcontinent:

• Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

• Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia,

Research Deliverables

• Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.