Customer Data Platforms: Market Forecasts, Key Strategies & Competitor Leaderboard 2022-2027

The Customer Data Platforms report provides a comprehensive evaluation of the market for customer data platforms; assessing services that enable enterprises to gain greater insight into customer preferences and usage. It includes strategic recommendations for market stakeholders to best position the development of their services, and provides a the Competitor Leaderboard for leading customer data platforms.

In addition, it contains 5-year forecasts for total customer data platform revenue, split by the following key verticals:

• Finance & Banking
• Healthcare
• Media & Entertainment
• Retail & eCommerce
• Telecommunications

This research suite includes:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 Months’ Access to harvest Online Data Platform (ONLINE)

Key Market Statistics

Market size in 2022:

• $1.7bn

Market size in 2027:

• $6bn

2022 to 2027 Market Growth:

• 250%

Key Features

Key Takeaways & Strategic Recommendations: Comprehensive insight into key trends and challenges facing the customer data platform market; aligned with the publisher’s strategic recommendations for customer data platforms.

Market Outlook: Analysis of key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:

• Finance & Banking
• Healthcare
• Media & Entertainment
• Retail & eCommerce
• Telecommunications

The Competitor Leaderboard: Key customer data platform capability and capacity assessment of 14 leading vendors, including:

• Adobe
• Amperity
• BlueConic
• CM.com
• Comviva
• imimobile
• Infobip
• LINK Mobility
• mParticle
• Oracle Unity CDP
• Route Mobile
• Salesforce
• Tealium
• Twilio

Market Forecasts: 5-year forecasts for the total revenue from customer data platforms. Forecasts are split by 60 countries, including:

• Algeria
• Argentina
• Australia
• Austria
• Bangladesh
• Belgium
• Brazil
• Canada
• Chile
• China
• Colombia
• Croatia
• Czech Republic
• Denmark
• Ecuador
• Egypt
• Finland
• France
• Germany
• Greece
• Hong Kong
• Hungary
• India
• Indonesia
• Ireland
• Israel
• Italy
• Japan
• Kenya
• Kuwait
• Malaysia
• Mexico
• Nepal
• Netherlands
• New Zealand
• Nigeria
• Norway
• Pakistan
• Peru
• Philippines
• Poland
• Portugal
• Qatar
• Romania
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• Switzerland
• Thailand
• Turkey
• UK
• Ukraine
• United Arab Emirates
• Uruguay
• US
• Vietnam

Key Questions Answered

• How can CPaaS (Communications Platforms-as-a-Service) platforms benefit from using customer data platforms?
• Which customer data platforms services will provide the most benefit to CPaaS platforms?
• Which regions will customer data platforms have the most impact on CPaaS services?
• Which technologies will be the most impacted by customer data platforms services?
• What will the value of the customer data platforms market be by 2027?

The Customer Data Platforms forecast suite includes:

Customer Data Platform revenue, split by:

• Finance & Banking
• Healthcare
• Media & Entertainment
• Retail & eCommerce
• Telecommunications

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.