Digital Loyalty Programmes: Market Forecasts, Emerging Trends & Regional Analysis 2022-2026

The new Digital Loyalty Programmes research report provides insightful analysis of the evolution of customer loyalty, including changing consumer expectations and how to meet them, future prospects for vendors, and regional preferences around loyalty solutions.

It provides a comprehensive study of the new developments and key trends driving this highly important market for both retailers and loyalty platforms.

The report also positions 18 digital loyalty programme vendors in our the Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

The report also presents comprehensive market forecasts; delivering extensive insights and overall market sizing across the digital loyalty space.

This research suite includes:

• Strategy & Trends (PDF)
• 5-year Data & Forecasting (PDF & Excel)
• Competitor Leaderboard (PDF)
• 12 months’ access to harvest online data platform

Key Market Statistics

Market Size in 2022:

• $92bn

Market Size in 2026:

• $108bn

2022 to 2026 Market Growth:

• 15%

Key Features

Market Status: Analysis of the current status of the market and current trends, including the following elements:

• Analysis of the key growth drivers of digital loyalty programmes, including increases in mobile apps and omnichannel loyalty solutions.
• Evaluation of the impact of COVID-19 on the digital loyalty landscape.

Regional Analysis: Detailed insight into regional variations within the digital loyalty market, including the following elements:

• Assessment of consumer preferences of digital loyalty solutions.
• Detailed overview of the upcoming trends in the digital loyalty market.

Key Takeaways & Strategic Recommendations: Key opportunities for vendors highlighted across the digital loyalty programmes landscape; providing critical insight for key stakeholders.

• Omnichannel Loyalty and Future of the Digital Loyalty Market: Insightful analysis of key new technologies and approaches within digital loyalty, including the use of NFTs and omnichannel loyalty solutions.

The Competitor Leaderboard: Key player capability and capacity assessment of 18 digital loyalty programme providers, including:

• Annex Cloud
• App Card
• Bink
• BrandLoyalty
• Brierley+Partners
• CodeBroker
• Comarch
• Eagle Eye
• Epsilon
• Kobie
• Kognitiv
• The Lacek Group
• M-wise
• Quotient
• Salesforce
• Smile.io
• Valassis
• Yotpo

Benchmark Forecasts: 5-year forecasts are provided for digital loyalty programmes, including splits by mobile coupons. Data is also split by our 8 key regions and 25 countries, including:

• Argentina
• Australia
• Brazil
• Canada
• China
• Colombia
• Denmark
• France
• Germany
• India
• Italy
• Japan
• Mexico
• Netherlands
• Norway
• Poland
• Portugal
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• UK
• US

Key Questions Answered

• What are the regional differences in how digital loyalty programmes are rolling out across the world?
• What is the post COVID-19 impact on the landscape?
• Who are the leading players in the digital loyalty programmes market in 2022?
• What will be the market size of memberships in 2026?
• What is the role of omnichannel loyalty in the digital loyalty space?

The Digital Loyalty Programmes forecast suite includes:

Splits by the following reward mediums:

• SMS Coupons
• Email
• Internet - QR Codes
• Mobile Apps
• Chatbot Coupons
• Mobile Channels
• PC Coupons
• eCoupons

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.