Prior to the outbreak of COVID-19 the dog and cat population in Denmark had been in decline, but during the pandemic this trend was reversed with home seclusion encouraging more people to get a pet. This trend continued into 2021 with even more households welcoming a dog or cat into their home. More time at home during 2020 and 2021 meant that people had the time to train a dog or play with a cat, with these pets also seen as good company.
The Pet Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Pet Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Pet Care in Denmark
- Executive Summary
- Pet Care in 2022: the Big Picture
- 2022 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Pet Care?
- Market Indicators
- Table 1 Pet Populations 2017-2022
- Market Data
- Table 2 Sales of Pet Food by Category: Volume 2017-2022
- Table 3 Sales of Pet Care by Category: Value 2017-2022
- Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
- Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
- Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
- Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
- Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
- Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
- Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
- Table 11 Distribution of Pet Care by Format: % Value 2017-2022
- Table 12 Distribution of Pet Care by Format and Category: % Value 2022
- Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
- Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
- Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
- Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
- Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
- Disclaimer
- Sources
- Summary 1 Research Sources
- Dog Food in Denmark
- Key Data Findings
- 2022 Developments
- Lockdown Puppy-Boom Continues to Support Sales in 2022
- Dog Treats Continues to Grow and Develop
- Grocery Retailers on the Rise with Private Label Gaining Popularity
- Prospects and Opportunities
- Emergence of E-Commerce Expected to Support Further Premiumisation
- Omnichannel Approach to Retailing Likely to Find the Greatest Success
- Could Local Insect Farming Support a Shift to Alternative Protein Sources for Dog Food?
- Category Indicators
- Table 19 Dog Owning Households: % Analysis 2017-2022
- Table 20 Dog Population 2017-2022
- Table 21 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
- Category Data
- Summary 2 Dog Food by Price Band 2022
- Table 22 Sales of Dog Food by Category: Volume 2017-2022
- Table 23 Sales of Dog Food by Category: Value 2017-2022
- Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
- Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
- Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
- Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
- Table 28 Nbo Company Shares of Dog Food: % Value 2017-2021
- Table 29 Lbn Brand Shares of Dog Food: % Value 2018-2021
- Table 30 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
- Table 31 Distribution of Dog Food by Format: % Value 2017-2022
- Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
- Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
- Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
- Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
- Cat Food in Denmark
- Key Data Findings
- 2022 Developments
- High-Quality Cat Food the Top Priority for Danes
- Private Label Sales Set to Benefit from Rise in the Cost of Living
- New “Cat Law” Boosts Cat Registration Numbers
- Prospects and Opportunities
- Premiumisation Set to Continue in the Face of Economic Pressures
- Cat Treats Still Full of Potential as Owners Look to Build Stronger Bonds with Their Pets
- Cat Obesity a Growing Concern
- Category Indicators
- Table 36 Cat Owning Households: % Analysis 2017-2022
- Table 37 Cat Population 2017-2022
- Table 38 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
- Category Data
- Summary 3 Cat Food by Price Band 2022
- Table 39 Sales of Cat Food by Category: Volume 2017-2022
- Table 40 Sales of Cat Food by Category: Value 2017-2022
- Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
- Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
- Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
- Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
- Table 45 Nbo Company Shares of Cat Food: % Value 2017-2021
- Table 46 Lbn Brand Shares of Cat Food: % Value 2018-2021
- Table 47 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
- Table 48 Distribution of Cat Food by Format: % Value 2017-2022
- Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
- Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
- Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
- Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
- Other Pet Food in Denmark
- Key Data Findings
- 2022 Developments
- Natural Brande Exits Fish Food
- Value Growth Benefits from Premiumisation in Bird Food
- Rabbits Remain Popular Pets in Denmark while Pet Humanisation Fuels Sales
- Prospects and Opportunities
- Declining Pet Population Likely to Threaten the Growth of Other Pet Food
- Treats for Small Mammals and Birds a Potential Growth Area
- Insect-Based Food Expected to See Further Development
- Category Indicators
- Table 53 Other Pet Population 2017-2022
- Category Data
- Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
- Table 55 Sales of Other Pet Food by Category: Value 2017-2022
- Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
- Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
- Table 58 Lbn Brand Shares of Bird Food: % Value 2018-2021
- Table 59 Lbn Brand Shares of Fish Food: % Value 2018-2021
- Table 60 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
- Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
- Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
- Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
- Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
- Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
- Pet Products in Denmark
- Key Data Findings
- 2022 Developments
- Veterinary Care Business Booming Supporting Pet Healthcare Sales
- the Number of Retailers Selling Pet Products Continues to Expand
- Premiumisation of Cat Litter Threatened by the Rise of Discounters
- Prospects and Opportunities
- E-Commerce Creating Stiff Competition for Traditional Pet Shops and Veterinary Clinics
- Demand for Pet Accessories Expected to Slow as Dog and Cat Population Stagnates
- Health-Conscious Pet Parents Likely to Sustain Spending on Pet Healthcare
- Category Data
- Table 66 Sales of Pet Products by Category: Value 2017-2022
- Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
- Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
- Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
- Table 70 Nbo Company Shares of Pet Products: % Value 2017-2021
- Table 71 Lbn Brand Shares of Pet Products: % Value 2018-2021
- Table 72 Distribution of Pet Products by Format: % Value 2017-2022
- Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
- Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027