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Pet Care in Denmark

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    Report

  • 51 Pages
  • June 2022
  • Region: Denmark
  • Euromonitor International
  • ID: 573337
Prior to the outbreak of COVID-19 the dog and cat population in Denmark had been in decline, but during the pandemic this trend was reversed with home seclusion encouraging more people to get a pet. This trend continued into 2021 with even more households welcoming a dog or cat into their home. More time at home during 2020 and 2021 meant that people had the time to train a dog or play with a cat, with these pets also seen as good company.

The Pet Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

List of Contents and Tables
  • Pet Care in Denmark
  • Executive Summary
  • Pet Care in 2022: the Big Picture
  • 2022 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • What Next for Pet Care?
  • Market Indicators
  • Table 1 Pet Populations 2017-2022
  • Market Data
  • Table 2 Sales of Pet Food by Category: Volume 2017-2022
  • Table 3 Sales of Pet Care by Category: Value 2017-2022
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
  • Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
  • Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
  • Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
  • Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
  • Table 11 Distribution of Pet Care by Format: % Value 2017-2022
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2022
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
  • Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
  • Disclaimer
  • Sources
  • Summary 1 Research Sources
  • Dog Food in Denmark
  • Key Data Findings
  • 2022 Developments
  • Lockdown Puppy-Boom Continues to Support Sales in 2022
  • Dog Treats Continues to Grow and Develop
  • Grocery Retailers on the Rise with Private Label Gaining Popularity
  • Prospects and Opportunities
  • Emergence of E-Commerce Expected to Support Further Premiumisation
  • Omnichannel Approach to Retailing Likely to Find the Greatest Success
  • Could Local Insect Farming Support a Shift to Alternative Protein Sources for Dog Food?
  • Category Indicators
  • Table 19 Dog Owning Households: % Analysis 2017-2022
  • Table 20 Dog Population 2017-2022
  • Table 21 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
  • Category Data
  • Summary 2 Dog Food by Price Band 2022
  • Table 22 Sales of Dog Food by Category: Volume 2017-2022
  • Table 23 Sales of Dog Food by Category: Value 2017-2022
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
  • Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
  • Table 28 Nbo Company Shares of Dog Food: % Value 2017-2021
  • Table 29 Lbn Brand Shares of Dog Food: % Value 2018-2021
  • Table 30 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
  • Table 31 Distribution of Dog Food by Format: % Value 2017-2022
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
  • Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
  • Cat Food in Denmark
  • Key Data Findings
  • 2022 Developments
  • High-Quality Cat Food the Top Priority for Danes
  • Private Label Sales Set to Benefit from Rise in the Cost of Living
  • New “Cat Law” Boosts Cat Registration Numbers
  • Prospects and Opportunities
  • Premiumisation Set to Continue in the Face of Economic Pressures
  • Cat Treats Still Full of Potential as Owners Look to Build Stronger Bonds with Their Pets
  • Cat Obesity a Growing Concern
  • Category Indicators
  • Table 36 Cat Owning Households: % Analysis 2017-2022
  • Table 37 Cat Population 2017-2022
  • Table 38 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
  • Category Data
  • Summary 3 Cat Food by Price Band 2022
  • Table 39 Sales of Cat Food by Category: Volume 2017-2022
  • Table 40 Sales of Cat Food by Category: Value 2017-2022
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
  • Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
  • Table 45 Nbo Company Shares of Cat Food: % Value 2017-2021
  • Table 46 Lbn Brand Shares of Cat Food: % Value 2018-2021
  • Table 47 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
  • Table 48 Distribution of Cat Food by Format: % Value 2017-2022
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
  • Other Pet Food in Denmark
  • Key Data Findings
  • 2022 Developments
  • Natural Brande Exits Fish Food
  • Value Growth Benefits from Premiumisation in Bird Food
  • Rabbits Remain Popular Pets in Denmark while Pet Humanisation Fuels Sales
  • Prospects and Opportunities
  • Declining Pet Population Likely to Threaten the Growth of Other Pet Food
  • Treats for Small Mammals and Birds a Potential Growth Area
  • Insect-Based Food Expected to See Further Development
  • Category Indicators
  • Table 53 Other Pet Population 2017-2022
  • Category Data
  • Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
  • Table 55 Sales of Other Pet Food by Category: Value 2017-2022
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
  • Table 58 Lbn Brand Shares of Bird Food: % Value 2018-2021
  • Table 59 Lbn Brand Shares of Fish Food: % Value 2018-2021
  • Table 60 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
  • Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
  • Pet Products in Denmark
  • Key Data Findings
  • 2022 Developments
  • Veterinary Care Business Booming Supporting Pet Healthcare Sales
  • the Number of Retailers Selling Pet Products Continues to Expand
  • Premiumisation of Cat Litter Threatened by the Rise of Discounters
  • Prospects and Opportunities
  • E-Commerce Creating Stiff Competition for Traditional Pet Shops and Veterinary Clinics
  • Demand for Pet Accessories Expected to Slow as Dog and Cat Population Stagnates
  • Health-Conscious Pet Parents Likely to Sustain Spending on Pet Healthcare
  • Category Data
  • Table 66 Sales of Pet Products by Category: Value 2017-2022
  • Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
  • Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
  • Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
  • Table 70 Nbo Company Shares of Pet Products: % Value 2017-2021
  • Table 71 Lbn Brand Shares of Pet Products: % Value 2018-2021
  • Table 72 Distribution of Pet Products by Format: % Value 2017-2022
  • Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027