Pet Care in Denmark - Research and Markets

Prior to the outbreak of COVID-19 the dog and cat population in Denmark had been in decline, but during the pandemic this trend was reversed with home seclusion encouraging more people to get a pet. This trend continued into 2021 with even more households welcoming a dog or cat into their home. More time at home during 2020 and 2021 meant that people had the time to train a dog or play with a cat, with these pets also seen as good company.

The Pet Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables

Pet Care in Denmark
Executive Summary
Pet Care in 2022: the Big Picture
2022 Key Trends
Competitive Landscape
Retailing Developments
What Next for Pet Care?
Market Indicators
Table 1 Pet Populations 2017-2022
Market Data
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 Nbo Company Shares of Pet Food: % Value 2017-2021
Table 7 Lbn Brand Shares of Pet Food: % Value 2018-2021
Table 8 Nbo Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 Lbn Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
Disclaimer
Sources
Summary 1 Research Sources
Dog Food in Denmark
Key Data Findings
2022 Developments
Lockdown Puppy-Boom Continues to Support Sales in 2022
Dog Treats Continues to Grow and Develop
Grocery Retailers on the Rise with Private Label Gaining Popularity
Prospects and Opportunities
Emergence of E-Commerce Expected to Support Further Premiumisation
Omnichannel Approach to Retailing Likely to Find the Greatest Success
Could Local Insect Farming Support a Shift to Alternative Protein Sources for Dog Food?
Category Indicators
Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-Prepared: % Analysis 2017-2022
Category Data
Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 Nbo Company Shares of Dog Food: % Value 2017-2021
Table 29 Lbn Brand Shares of Dog Food: % Value 2018-2021
Table 30 Lbn Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
Cat Food in Denmark
Key Data Findings
2022 Developments
High-Quality Cat Food the Top Priority for Danes
Private Label Sales Set to Benefit from Rise in the Cost of Living
New “Cat Law” Boosts Cat Registration Numbers
Prospects and Opportunities
Premiumisation Set to Continue in the Face of Economic Pressures
Cat Treats Still Full of Potential as Owners Look to Build Stronger Bonds with Their Pets
Cat Obesity a Growing Concern
Category Indicators
Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption of Cat Food by Prepared vs Non-Prepared: % Analysis 2017-2022
Category Data
Summary 3 Cat Food by Price Band 2022
Table 39 Sales of Cat Food by Category: Volume 2017-2022
Table 40 Sales of Cat Food by Category: Value 2017-2022
Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 45 Nbo Company Shares of Cat Food: % Value 2017-2021
Table 46 Lbn Brand Shares of Cat Food: % Value 2018-2021
Table 47 Lbn Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Cat Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
Other Pet Food in Denmark
Key Data Findings
2022 Developments
Natural Brande Exits Fish Food
Value Growth Benefits from Premiumisation in Bird Food
Rabbits Remain Popular Pets in Denmark while Pet Humanisation Fuels Sales
Prospects and Opportunities
Declining Pet Population Likely to Threaten the Growth of Other Pet Food
Treats for Small Mammals and Birds a Potential Growth Area
Insect-Based Food Expected to See Further Development
Category Indicators
Table 53 Other Pet Population 2017-2022
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 Lbn Brand Shares of Bird Food: % Value 2018-2021
Table 59 Lbn Brand Shares of Fish Food: % Value 2018-2021
Table 60 Lbn Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
Pet Products in Denmark
Key Data Findings
2022 Developments
Veterinary Care Business Booming Supporting Pet Healthcare Sales
the Number of Retailers Selling Pet Products Continues to Expand
Premiumisation of Cat Litter Threatened by the Rise of Discounters
Prospects and Opportunities
E-Commerce Creating Stiff Competition for Traditional Pet Shops and Veterinary Clinics
Demand for Pet Accessories Expected to Slow as Dog and Cat Population Stagnates
Health-Conscious Pet Parents Likely to Sustain Spending on Pet Healthcare
Category Data
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 Nbo Company Shares of Pet Products: % Value 2017-2021
Table 71 Lbn Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027