The publisher's Country Profile report on the haircare sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The Romanian haircare sector was led by the shampoo category in value terms and hair colorants category in volume terms in 2021. Perms & relaxers category is forecast to register the fastest value growth and volume growth during 2021-2026. Hypermarkets & supermarkets is the leading channel for distribution of the Romanian haircare products. Rigid plastics were the most commonly used pack material in Romania. L'Oreal S.A., Henkel AG & Co, KGaA, and Unilever are the top three companies in the Romanian haircare sector.
What else is contained?
The Romanian haircare sector was led by the shampoo category in value terms and hair colorants category in volume terms in 2021. Perms & relaxers category is forecast to register the fastest value growth and volume growth during 2021-2026. Hypermarkets & supermarkets is the leading channel for distribution of the Romanian haircare products. Rigid plastics were the most commonly used pack material in Romania. L'Oreal S.A., Henkel AG & Co, KGaA, and Unilever are the top three companies in the Romanian haircare sector.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap
Scope
- Per capita expenditure of haircare was higher in Romania than both the global and regional levels in 2021
- The per capita consumption of shampoo was higher in Romania than other haircare categories during 2021
- Hypermarkets & supermarkets was the leading distribution channel in the Romanian haircare sector
- Hair colorants was the leading category in volume terms across the leading cities in Romanian haircare sector in 2021.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Romania in the Global and Eastern Europe Markets
- Growth Analysis of Romania Compared to Other Leading Countries in the Eastern Europe Market
- PCC and PCE of Romania Compared to the Global and Eastern Europe Markets
- Part 2: Sector Deep Dive
- Romania Haircare Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Conditioner
- Segment-Level Analysis (in Value Terms) - Conditioner
- Segment-Level Analysis (in Volume Terms) - Conditioner
- Market Size Analysis - Category: Hair Colorants
- Segment-Level Analysis (in Value Terms) - Hair Colorants
- Segment-Level Analysis (in Volume Terms) - Hair Colorants
- Market Size Analysis - Category: Hair Loss Treatments
- Market Size Analysis - Category: Perms & Relaxers
- Segment-Level Analysis (in Value Terms) - Perms & Relaxers
- Segment-Level Analysis (in Volume Terms) - Perms & Relaxers
- Market Size Analysis - Category: Shampoo
- Segment-Level Analysis (in Value Terms) - Shampoo
- Segment-Level Analysis (in Volume Terms) - Shampoo
- Market Size Analysis - Category: Styling Agents
- Segment-Level Analysis (in Value Terms) - Styling Agents
- Segment-Level Analysis (in Volume Terms) - Styling Agents
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies - Value Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Degree of Consolidation/Fragmentation by Category
- Part 6: Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Part 7: City Deep Dive
- Market Size Analysis of Top Eight Cities
- Market Size Analysis of Top Eight Cities by Category
- Part 8: Consumergraphics
- Demographic Analysis
- Part 9: Macroeconomic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Romania Risk Index (GCRI) 2021
- Romania Risk Analysis - Compared to Global and Eastern Europe Markets
- Methodology
- Definitions
- Appendix
- Leading value categories
- Fastest-growing segments (value), 2021
- Cross-category comparison - by value (2016-2026)
- Cross-category comparison - by volume (2016-2026)
- Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in units), 2021
- Conditioner - value analysis by segment, 2016-2026
- Conditioner - volume analysis by segment, 2016-2026
- Hair colorants - value analysis by segment, 2016-2026
- Hair colorants - volume analysis by segment, 2016-2026
- Perms & relaxers - value analysis by segment, 2016-2026
- Perms & relaxers - volume analysis by segment, 2016-2026
- Shampoo - value analysis by segment, 2016-2026
- Shampoo - volume analysis by segment, 2016-2026
- Styling agents - value analysis by segment, 2016-2026
- Styling agents - volume analysis by segment, 2016-2026
- Change in distribution share, 2016-2021
- Top five companies share by brand (in value terms) in the haircare sector, 2021
- Brand shares of top five companies (in value terms) by category, 2021
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in units), 2016-2026
- Per capita expenditure ($), 2016-2026
- Haircare sales distribution in Romania - by category (RON million), 2021
- Brand share (in value terms) in the haircare sector, 2021
- Brand share (in value terms) in the haircare sector, by category, 2021
- Pack material (in million pack units), 2016-2026
- Pack materials by category (in million pack units), 2021
- Pack type (in million pack units), 2016-2026
- Pack types by category (in million pack units), 2021
- Closure type (in million pack units), 2016-2026
- Closure types by category (in million pack units), 2021
- Primary outer type (in million pack units), 2016-2026
- Primary outer types by category (in million pack units), 2021
- Real GDP and annual growth (%), 2018-2026
- Nominal GDP and annual growth (%), 2018-2026
- Consumer price inflation (%), 2018-2026
- Employed people and unemployment rate (%), 2018-2026
- Nominal household final consumption expenditure and annual growth (%), 2018-2026
- Population and annual growth (%), 2018-2026
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2016-2026
- Value and volume share of Romania in the global and Eastern Europe haircare sector, 2021-2026
- Romania compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Romania, Eastern Europe, and global, 2016-2026
- PCE comparison - Romania, Eastern Europe, and global, 2016-2026
- Market size and growth analysis by value and volume, haircare sector, 2016-2026
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, conditioner category, 2016-2026
- Market size and growth analysis by value and volume, hair colorants category, 2016-2026
- Market size and growth analysis by value and volume, hair loss treatments category, 2016-2026
- Market size and growth analysis by value and volume, perms & relaxers category, 2016-2026
- Market size and growth analysis by value and volume, shampoo category, 2016-2026
- Market size and growth analysis by value and volume, styling agents category, 2016-2026
- Share of key distribution channels (in value terms) - haircare, 2021
- Key distribution channel share by category (in value terms), 2021
- Leading companies (in value terms) in the haircare sector, 2021
- Category-wise consolidation/fragmentation (in value terms) - haircare , 2021
- Key pack materials in the Romanian haircare sector, percentage share of pack units, 2021
- Annual growth rate by key pack material, 2016-2026
- Use of pack material by category (in pack units), 2021
- Key pack types in the Romanian haircare sector, percentage share of pack units, 2021
- Annual growth rate by key pack type, 2016-2026
- Use of pack type by category (in pack units), 2021
- Key closure types in the Romanian haircare sector, percentage share of pack units, 2021
- Annual growth rate by key closure type, 2016-2026
- Use of closure type by category (in pack units), 2021
- Key primary outer types in the Romanian haircare sector, percentage share of pack units, 2021
- Annual growth rate by key primary outer type, 2016-2026
- Use of primary outer type by category (in pack units), 2021
- Real GDP (RON billion) and annual growth (%)
- Nominal GDP (RON billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in RON terms
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q4 2021
- Five highest-risk nations in GCRI Q4 2021
- Romania's performance in country risk analysis in comparison to Eastern Europe and the world
- List of 109 countries analyzed to identify the high-potential countries in different regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oreal S.A.
- Henkel AG & Co. KgaA
- Procter & Gamble
- Beiersdorf Ag¸ S.C.
- Papillon Laboratoires Cosmetiques S.R.L.
- KKR & Co.LP.
- Coty Inc.
- Gerocossen
