The global candle market size is expected to reach USD 20.09 billion by 2030, registering a CAGR of 5.7% during the forecast period. The rise in wellness tourism and the resurgent hospitality industry globally will contribute to product demand over the forecast years. Candles are widely used in hotels, spas, and restaurants. Therefore, a rise in the number of spas, hotels, and restaurants will drive the growth of the industry. Moreover, restaurant aesthetics, including bathrooms, have become an integral part of the customer experience. Candles and scents are an essential part of any restaurant’s sensory experience.
It is very important for restaurants to understand which scented candle fragrance will suit their ambiance. Fruity or floral candles add freshness to restaurant washrooms, while scents, such as vanilla, can add a homey vibe to a restaurant setup. Downtown NYC restaurant Dimes makes its own candles, providing a luxurious experience for its patrons and strengthening its brand presence. In addition, candles are an important part of festivals, such as Diwali and Christmas, as well as used for many special occasions. Moreover, votive candles are used in religious places, such as churches, as their burn time is 5-7 hours. They are made of paraffin or soy wax and available in small sizes, along with a glass holder.
According to a 2019 study by the National Candle Association (NCA), customers in the U.S. viewed candles as an appropriate gift for holidays (76%), a dinner party (66%), a housewarming (74%), a thank you (61%), and birthdays (58%).In addition, the industry has several growth opportunities since consumers are receptive to innovative products. Moreover, growing consumer awareness regarding eco-friendly products is favoring industry growth. Candle manufacturers are launching new product lines and some of them are made from all-natural eco-friendly raw materials. Manufacturers are investing more money in natural raw materials to produce pollution-free candles.
The North America region is anticipated to dominate the global industry during the forecast period. Rapid construction in the commercial segment, particularly in the hospitality sector, is driving the growth of hotels in the U.S. The hospitality industry is a major contributor to the market growth in this region. For instance, according to a report released by Lodging Econometrics (LE), in 2022, over 1,911 projects/223,030 rooms, were up 2% by projects and 3% by rooms YOY. Projects and rooms in early planning reached a record high in the first quarter, standing at 2,218 projects/254,488 rooms, up 24% by projects and 12% by rooms YOY.
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It is very important for restaurants to understand which scented candle fragrance will suit their ambiance. Fruity or floral candles add freshness to restaurant washrooms, while scents, such as vanilla, can add a homey vibe to a restaurant setup. Downtown NYC restaurant Dimes makes its own candles, providing a luxurious experience for its patrons and strengthening its brand presence. In addition, candles are an important part of festivals, such as Diwali and Christmas, as well as used for many special occasions. Moreover, votive candles are used in religious places, such as churches, as their burn time is 5-7 hours. They are made of paraffin or soy wax and available in small sizes, along with a glass holder.
According to a 2019 study by the National Candle Association (NCA), customers in the U.S. viewed candles as an appropriate gift for holidays (76%), a dinner party (66%), a housewarming (74%), a thank you (61%), and birthdays (58%).In addition, the industry has several growth opportunities since consumers are receptive to innovative products. Moreover, growing consumer awareness regarding eco-friendly products is favoring industry growth. Candle manufacturers are launching new product lines and some of them are made from all-natural eco-friendly raw materials. Manufacturers are investing more money in natural raw materials to produce pollution-free candles.
The North America region is anticipated to dominate the global industry during the forecast period. Rapid construction in the commercial segment, particularly in the hospitality sector, is driving the growth of hotels in the U.S. The hospitality industry is a major contributor to the market growth in this region. For instance, according to a report released by Lodging Econometrics (LE), in 2022, over 1,911 projects/223,030 rooms, were up 2% by projects and 3% by rooms YOY. Projects and rooms in early planning reached a record high in the first quarter, standing at 2,218 projects/254,488 rooms, up 24% by projects and 12% by rooms YOY.
Candle Market Report Highlights
- Votive product type accounted for the largest revenue share in 2022 due to a rise in consumer awareness about the product benefits, such as long burning time
- The beeswax segment is expected to register a significant CAGR during the forecast period due to increasing consumer awareness about the benefits of using eco-friendly products
- The online distribution channel segment is expected to witness the fastest growth rate during the forecast period due to increasing product sales through this channel
- Asia Pacific is expected to register the fastest CAGR during the forecast period due to a rise in infrastructural development, which is boosting product demand in the hospitality sector
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Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Wax Type Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. Candle Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on Candle Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Candle Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Candle Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2022 & 2030
5.2. Votive
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Container Candle
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Pillars
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Tapers
5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Others
5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Candle Market: Wax Type Estimates & Trend Analysis
6.1. Wax Type Movement Analysis & Market Share, 2022 & 2030
6.2. Paraffin
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Soy Wax
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.4. Beeswax
6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.5. Palm Wax
6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.6. Others
6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Candle Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
7.2. Online
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3. Offline
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 8. Eco-friendly Furniture Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2022 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.2.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.2.6.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.2.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.5. France
8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.6.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3.7. U.K.
8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.3.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.3.7.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.6.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4.7. Japan
8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.4.7.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.4.7.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.5.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.5.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.6.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6.5. South Africa
8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
8.6.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
8.6.5.3. Market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
8.6.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2022
Chapter 10. Company Profiles
10.1. Bath & Body Works Direct, Inc.
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Better Homes & Gardens
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. Bridgewater Candle Company
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Strategic Initiatives
10.4. Colonial Candle
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Circle E Candles
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. Diptyque S.A.S.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Jo Malone London
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. MALIN+GOETZ
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. NEST Fragrances, LLC.
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. The Yankee Candle Company,LLC
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives
10.11. Conscious Candle Company
10.11.1. Company Overview
10.11.2. Financial Performance
10.11.3. Product Benchmarking
10.11.4. Strategic Initiatives
10.12. Contract Candles & Diffusers Ltd.
10.12.1. Company Overview
10.12.2. Financial Performance
10.12.3. Product Benchmarking
10.12.4. Strategic Initiatives
10.13. Ellis Brooklyn
10.13.1. Company Overview
10.13.2. Financial Performance
10.13.3. Product Benchmarking
10.13.4. Strategic Initiatives
10.14. TRUDON
10.14.1. Company Overview
10.14.2. Financial Performance
10.14.3. Product Benchmarking
10.14.4. Strategic Initiatives
10.15. Le Labo
10.15.1. Company Overview
10.15.2. Financial Performance
10.15.3. Product Benchmarking
10.15.4. Strategic Initiatives
List of Tables
1. Candle market - Driving factor market analysis
2. Candle market - Restraint factor market analysis
3. Votive candle market estimates and forecast, 2017 - 2030 (USD Million)
4. Container candle market estimates and forecast, 2017 - 2030 (USD Million)
5. Pillars candle market estimates and forecast, 2017 - 2030 (USD Million)
6. Tapers candle market estimates and forecast, 2017 - 2030 (USD Million)
7. Other candle market estimates and forecast, 2017 - 2030 (USD Million)
8. Paraffin market estimates and forecast, 2017 - 2030 (USD Million)
9. Soy wax market estimates and forecast, 2017 - 2030 (USD Million)
10. Beeswax market estimates and forecast, 2017 - 2030 (USD Million)
11. Palm wax market estimates and forecast, 2017 - 2030 (USD Million)
12. Other wax market estimates and forecast, 2017 - 2030 (USD Million)
13. Offline Candle market through offline estimates and forecast, 2017 - 2030 (USD Million)
14. Online candle market through online estimates and forecast, 2017 - 2030 (USD Million)
15. North America candle market estimates and forecast, 2017 - 2030 (USD Million)
16. North America candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
17. North America candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
18. North America candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
19. U.S. candle market estimates and forecast, 2017 - 2030 (USD Million)
20. U.S. candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
21. U.S. candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
22. U.S. candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
23. Canada candle market estimates and forecast, 2017 - 2030 (USD Million)
24. Canada candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
25. Canada candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
26. Canada candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
27. Europe candle market estimates and forecast, 2017 - 2030 (USD Million)
28. Europe candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
29. Europe candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
30. Europe candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
31. France candle market estimates and forecast, 2017 - 2030 (USD Million)
32. France candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
33. France candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
34. France candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
35. Germany candle market estimates and forecast, 2017 - 2030 (USD Million)
36. Germany candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
37. Germany candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
38. Germany candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
39. U.K. candle market estimates and forecast, 2017 - 2030 (USD Million)
40. U.K. candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
41. U.K. candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
42. U.K. candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
43. Asia Pacific candle market estimates and forecast, 2017 - 2030 (USD Million)
44. Asia Pacific candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
45. Asia Pacific candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
46. Asia Pacific candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
47. China candle market estimates and forecast, 2017 - 2030 (USD Million)
48. China candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
49. China candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
50. China candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
51. India candle market estimates and forecast, 2017 - 2030 (USD Million)
52. India candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
53. India candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
54. India candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
55. Japan candle market estimates and forecast, 2017 - 2030 (USD Million)
56. Japan candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
57. Japan candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
58. Japan candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
59. Central & South America candle market estimates and forecast, 2017 - 2030 (USD Million)
60. Central & South America candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
61. Central & South America candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
62. Central & South America candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
63. Brazil candle market estimates and forecast, 2017 - 2030 (USD Million)
64. Brazil candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
65. Brazil candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
66. Brazil candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
67. Middle East & Africa candle market estimates and forecast, 2017 - 2030 (USD Million)
68. Middle East & Africa candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
69. Middle East & Africa candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
70. Middle East & Africa candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
71. South Africa candle market estimates and forecast, 2017 - 2030 (USD Million)
72. South Africa candle market estimates and forecast, by product, 2017 - 2030 (USD Million)
73. South Africa candle market estimates and forecast, by wax type, 2017 - 2030 (USD Million)
74. South Africa candle market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
75. Company categorization
76. Global company market share analysis, 2022 (%)
List of Figures
1. Candle market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Candle market - Penetration & growth prospect mapping
7. Candle market - Value chain analysis
8. Number of spa visits in the U.S. from 2009 to 2021 (in Millions)
9. European imports of candles, 2015 - 2019 (USD Million)
10. Leading candle importing countries, 2015 - 2019 (USD Million)
11. Candle market: Porter’s five forces analysis
12. Roadmap of the Candle Market
13. Candle adoption by age group, 2020
14. Candle adoption by gender, 2020
15. Factors affecting buying decisions
16. Candle fragrances widely used as a base to create exotic and customized fragrances
17. Top candle importers in 2020 (USD Million)
18. Candle market: Product share (%) analysis, 2022 & 2030
19. Candle market: Wax type share (%) analysis, 2022 & 2030
20. Candle market: Distribution channel share (%) analysis, 2022 & 2030
21. Candle market: Regional share (%) analysis, 2022 & 2030 (USD Million)
22. Key company market share analysis, 2022 (%)
Companies Mentioned
- Bath & Body Works Direct, Inc.
- Better Homes & Gardens
- Bridgewater Candle Company
- Colonial Candle
- Circle E Candles
- Diptyque S.A.S.
- Jo Malone London
- MALIN+GOETZ
- NEST Fragrances, LLC.
- The Yankee Candle Company,LLC
- Conscious Candle Company
- Contract Candles & Diffusers Ltd.
- Ellis Brooklyn
- TRUDON
- Le Labo
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 85 |
| Published | January 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 13.44 Billion |
| Forecasted Market Value ( USD | $ 20.09 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
