Consumer Lifestyles in Nigeria

  • ID: 573465
  • Report
  • Region: Nigeria
  • 46 Pages
  • Euromonitor International
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While consumers have benefited from rising levels of disposable income in recent years, many are nevertheless worried that inflation and other economic challenges in the coming short term will stifle consumer spending. On the other hand, despite a strong tradition of shopping in traditional markets, consumers are quickly becoming comfortable shopping online. More broadly, observers are watching closely as Nigerians increasingly move closer to adopting the Western consumer model.

The Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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July 2016


Lifestyles in Country
Chart 1 Lifestyles in Nigeria
Top Five Consumer Trends
Consumer Spending Expected To Be Affected by Inflation and Other Economic Factors
High Prices An Obstacle for Low-income Home Buyers
Consumers Adopting E-commerce
Consumers Increasingly Going Online Rather Than Watching Traditional TV
Sedentary Lifestyles and Unhealthy Eating Habits Affecting Consumers' Health
Consumer Segmentation
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Chart 3 Kids in Focus 2000-2020
Chart 4 Tweens in Focus 2000-2020
Chart 5 Teens in Focus 2000-2020
Young Adults
Chart 6 Young Adults in Focus 2000-2020
Middle Youth
Chart 7 Middle Youth in Focus 2000-2020
Chart 8 Mid-Lifers in Focus 2000-2020
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Home Ownership
Household Profiles
Chart 10 Household Profiles 2000-2020
Running Costs
Chart 11 Household Running Costs 2000-2020
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Chart 12 Borrowing and Saving 2000-2019
Eating and Drinking
Eating Habits
Chart 13 Food Expenditure Profile 2000-2020
Drinking Habits
Chart 14 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Chart 15 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Well-being
Chart 16 Health of the Nation 2000-2020
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
Chart 17 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Leisure Time
Public Holidays, Celebrations and Gift-giving
Chart 18 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Getting Around
Private Transport
Chart 19 Getting Around on Private Transport 2000-2020
Public Transport
Chart 20 Getting Around on Public Transport 2000-2020
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown