Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
The Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Nigeria 2024
- Personal traits and values
- Nigerians have strong convictions about the positive impact of their choices and behaviours
- Gen Z consumers focused on prioritising time for themselves
- Consumers in Nigeria believe society embraces and validates their sense of self
- Consumers eager to explore new brands and engage with brands to push innovation
- Consumers in Nigeria looking forward to a bright future
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting with family and friends most popular activity while at home
- Nigerian consumers enjoy interacting with companions face-to-face
- Home life and leisure time survey highlights
- Eating and dietary habits
- Healthy ingredients are a must in Nigerian cooking and dietary habits
- Nigerian households cook and prepare meals on a daily basis
- Nigerians willing to spend more on food with higher health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Nigerians maintain a stricter boundary between work and personal life than rest of the world
- Nigerian consumers desire to be self-employed and be their own boss
- Working life survey highlights
- Health and wellness
- Nigerians seek food with attributes they feel will benefit their health
- Millennials most actively using technology to support and track their health habits
- Health and wellness survey highlights
- Shopping and spending
- Nigerian consumers aiming to lead a minimalist lifestyle and only buy what is necessary
- Nigerians willing to pay a premium fo r high quality goods, but will cut costs elsewhere
- Easy to understand labels a major preference for Nigerian consumers
- Nigerians committed so supporting locally sourced goods from locally owned stores
- Millennials actively engaging with companies and brands via social media channels
- Nigerian consumers trust recommendations from family and friends the most
- Nigerian consumers foresee an increase in spending on education
- All generations showing concerns around their current financial position
- Shopping and spending survey highlights
