Quick Summary:
In the increasingly urbanized world, the essence and impact of out-of-home (OOH) advertising cannot be underestimated. The global OOH market continues to expand, with recent market trends exhibiting significant growth. Driven by contemporary consumer habits and the rise in urban population, this comprehensive market research report presents invaluable insights into the current state of the OOH industry and future prospects.
The report provides an in-depth analysis of the varied facets of the market, including details about major players like Daktronics Inc., JCDecaux SA, and Lamar Advertising Co. It offers deeper understanding of strategies, growth drivers, and potential challenges in the industry. Additionally, it delineates trends across different geographical regions and industry segments, providing an expansive overview that can enable you to make informed strategic decisions. Trust our market research report to equip you with vital information that will guide your business towards robust growth in the OOH market.
The global ooh (out-of-home advertising) market will grow from $25.61 billion in 2021 to $27.92 billion in 2022 at a compound annual growth rate (CAGR) of 9.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services effecting many markets across the globe. The ooh (out-of-home advertising) market is expected to grow to $34.6 billion in 2026 at a CAGR of 5.5%.
The OOH (Out-of-Home Advertising) market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy.
Asia Pacific was the largest region in the ooh (out-of-home advertising) market in 2022. North America was the second largest region in ooh (out-of-home advertising) market. The regions covered in the OOH (Out-of-home) advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others.
The rising urban population has contributed to the growth of the out-of-home (OOH) advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries - India, China, and Nigeria - and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.
The volatile cost of advertising is expected to limit the growth of the out-of-home advertising (OOH) market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas; $1,500 to $2,000 per month in small to midsize towns; and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market.
Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data.
In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto Rico, Arizona, Texas, and Mexico.
The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).
The revenues for specified geography are consumption values - that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
The ooh (out-of-home advertising) market research report is one of a series of new reports that provides ooh (out-of-home advertising) market statistics, including ooh (out-of-home advertising) industry global market size, regional shares, competitors with an ooh (out-of-home advertising) market share, detailed ooh (out-of-home advertising) market segments, market trends and opportunities, and any further data you may need to thrive in the ooh (out-of-home advertising) industry. This ooh (out-of-home advertising) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.
This product will be delivered within 1-3 business days.
The OOH (Out-of-Home Advertising) market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy.
Asia Pacific was the largest region in the ooh (out-of-home advertising) market in 2022. North America was the second largest region in ooh (out-of-home advertising) market. The regions covered in the OOH (Out-of-home) advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others.
The rising urban population has contributed to the growth of the out-of-home (OOH) advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries - India, China, and Nigeria - and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.
The volatile cost of advertising is expected to limit the growth of the out-of-home advertising (OOH) market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas; $1,500 to $2,000 per month in small to midsize towns; and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market.
Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data.
In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto Rico, Arizona, Texas, and Mexico.
The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).
The revenues for specified geography are consumption values - that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
The ooh (out-of-home advertising) market research report is one of a series of new reports that provides ooh (out-of-home advertising) market statistics, including ooh (out-of-home advertising) industry global market size, regional shares, competitors with an ooh (out-of-home advertising) market share, detailed ooh (out-of-home advertising) market segments, market trends and opportunities, and any further data you may need to thrive in the ooh (out-of-home advertising) industry. This ooh (out-of-home advertising) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.
This product will be delivered within 1-3 business days.
Frequently Asked Questions about the Global Ooh (Out-Of-Home Advertising) Market
What is the estimated value of the Global Ooh (Out-Of-Home Advertising) Market?
What is the growth rate of the Global Ooh (Out-Of-Home Advertising) Market?
What is the forecasted size of the Global Ooh (Out-Of-Home Advertising) Market?
Who are the key companies in the Global Ooh (Out-Of-Home Advertising) Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | February 2023 |
| Forecast Period | 2022 - 2026 |
| Estimated Market Value ( USD | $ 27.92 billion |
| Forecasted Market Value ( USD | $ 34.6 billion |
| Compound Annual Growth Rate | 5.5% |
| Regions Covered | Global |
Table of Contents
1. Executive Summary2. Out-of-Home Advertising Market Characteristics
3. Out-of-Home Advertising Market Trends And Strategies
4. Out-of-Home Advertising Market - Macro Economic Scenario
4.1 COVID-19 Impact On Out-of-Home Advertising Market
4.2 Ukraine-Russia War Impact On Out-of-Home Advertising Market
4.3 Impact Of High Inflation On Out-of-Home Advertising Market
5. Out-of-Home Advertising Market Size And Growth
5.1. Global Out-of-Home Advertising Historic Market, 2017-2022, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Out-of-Home Advertising Forecast Market, 2022-2027F, 2032F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Out-of-Home Advertising Market Segmentation
6.1. Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Billboard
- Transport
- Street Furniture
- Transit Displays
- Other Types
- Static
- Digital
- Food and Beverage Industry
- Vehicle Industry
- Health and Medical Industry
- Commercial and Personal Services
- Consumer Goods
- Other Applications
7.1. Global Out-of-Home Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
7.2. Global Out-of-Home Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Out-of-Home Advertising Market
8.1. Asia-Pacific Out-of-Home Advertising Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Out-of-Home Advertising Market
9.1. China Out-of-Home Advertising Market Overview
9.2. China Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
9.3. China Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Out-of-Home Advertising Market
10.1. India Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
10.2. India Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Out-of-Home Advertising Market
11.1. Japan Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11.2. Japan Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Out-of-Home Advertising Market
12.1. Australia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12.2. Australia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Out-of-Home Advertising Market
13.1. Indonesia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13.2. Indonesia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Out-of-Home Advertising Market
14.1. South Korea Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14.2. South Korea Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Out-of-Home Advertising Market
15.1. Western Europe Out-of-Home Advertising Market Overview
15.2. Western Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15.3. Western Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Out-of-Home Advertising Market
16.1. UK Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16.2. UK Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Out-of-Home Advertising Market
17.1. Germany Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17.2. Germany Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Out-of-Home Advertising Market
18.1. France Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18.2. France Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Out-of-Home Advertising Market
19.1. Eastern Europe Out-of-Home Advertising Market Overview
19.2. Eastern Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19.3. Eastern Europe Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Out-of-Home Advertising Market
20.1. Russia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20.2. Russia Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Out-of-Home Advertising Market
21.1. North America Out-of-Home Advertising Market Overview
21.2. North America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21.3. North America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Out-of-Home Advertising Market
22.1. USA Out-of-Home Advertising Market Overview
22.2. USA Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22.3. USA Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Out-of-Home Advertising Market
23.1. South America Out-of-Home Advertising Market Overview
23.2. South America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23.3. South America Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Out-of-Home Advertising Market
24.1. Brazil Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24.2. Brazil Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Out-of-Home Advertising Market
25.1. Middle East Out-of-Home Advertising Market Overview
25.2. Middle East Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25.3. Middle East Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Out-of-Home Advertising Market
26.1. Africa Out-of-Home Advertising Market Overview
26.2. Africa Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26.3. Africa Out-of-Home Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Out-of-Home Advertising Market Competitive Landscape And Company Profiles
27.1. Out-of-Home Advertising Market Competitive Landscape
27.2. Out-of-Home Advertising Market Company Profiles
27.2.1. Daktronics Inc.
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. JCDecaux SA
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Lamar Advertising Co.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. OUTFRONT Media, Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Ströer SE & Co. KGaA
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The Out-of-Home Advertising Market
29. Out-of-Home Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Historic And Forecast Inflation Rates
30.4. Research Inquiries
30.5. About the Publisher
30.6. Copyright And Disclaimer
Executive Summary
Out-of-Home Advertising Global Market Report 2023 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on out-of-home advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Scope
Markets Covered
1) By Type: Billboard; Transport; Street Furniture; Transit Displays; Other Types2) By Platform: Static; Digital
3) By Application: Food and Beverage Industry; Vehicle Industry; Health and Medical Industry; Commercial and Personal Services; Consumer Goods; Other Applications
Companies Mentioned: Daktronics Inc.; JCDecaux SA; Lamar Advertising Co.; OUTFRONT Media Inc.; Ströer SE & Co. KGaA
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
A selection of companies mentioned in this report includes:
- Daktronics Inc.
- JCDecaux SA
- Lamar Advertising Co.
- OUTFRONT Media Inc.
- Ströer SE & Co. KGaA
- Clear Channel Outdoor Holdings Inc.
- Exterion Media
- oOh!media Limited
- Intersection
- Watchfire Signs
- Formentco Incroporated
- Outdoor Advertising Association of America
- Capitol Outdoor LLC
- Affichage Holding
- CBS Outdoor
- EPAMEDIA
- Captive Network
- Adam Outdoor Advertising
- Fairway Outdoor Advertising
- News outdoor
- Focus Media holding limited
- Air Media
- CEMUSA
- Bell media
- APG
- SGA SA
- Burkhart Advertising Inc.
- DDI Media
- Fairway Outdoor Advertising
Methodology
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