Watch, Clock, Measuring Device Market Report 2026

The watch, clock, measuring device market size has grown strongly in recent years. It will grow from $115.72 billion in 2025 to $125.31 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to mechanical watch craftsmanship, quartz technology adoption, consumer preference for analog clocks, demand for portable measuring instruments, expansion of retail networks.

The watch, clock, measuring device market size is expected to see strong growth in the next few years. It will grow to $176.66 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to integration with smartphones, wearable technology adoption, miniaturization of sensors, AI-enabled time and measurement devices, growth in connected home devices. Major trends in the forecast period include smart watch integration, wearable health monitoring, precision timekeeping innovations, portable measurement devices, compact & multi-functional clocks.

The rising disposable income is expected to drive the growth of the watch, clock, and measuring device market going forward. Disposable income refers to the amount of money an individual or household has available for spending and saving after taxes and essential expenses. It is increasing due to growing employment opportunities that enhance overall earnings. As disposable income rises, consumers are more likely to spend on personal, functional, and lifestyle-enhancing products, boosting sales of watches, clocks, and measuring devices. For instance, in December 2023, according to the Bureau of Economic Analysis (BEA), a U.S.-based statistical agency under the U.S. Department of Commerce, disposable personal income (DPI) grew by 0.4 percent in November 2023 in both current and chained dollars, indicating an upward trend in available income. This modest increase aligns with the broader rise in personal income and consumption expenditures, signaling a favorable economic environment. Therefore, rising disposable income is supporting the growth of the watch, clock, and measuring device market.

Internet of Things (IoT)-enabled smartwatches have become the preferred choice for consumers. These smartwatches, which are connected to the internet, offer a wide array of features, including timekeeping, health monitoring, fitness tracking, call and message reception, entertainment, contactless payments, and connectivity with other IoT devices, all aimed at enhancing the user's quality of life. As consumer interest in health, convenience, and smart home integration continues to grow, wearable IoT devices like smartwatches are in high demand due to their diverse functionality. For instance, in September 2023, Apple Inc., a US-based company that manufactures technological devices, announced the launch of the Apple Watch Series 9. This new release features the S9 chip for enhanced performance, new gesture controls, and improved Siri capabilities. It also introduced a brighter display and advanced health-tracking features, including the ability to log health data directly via on-device Siri. These innovations are aimed at providing users with a more seamless and efficient experience, further driving the adoption of wearable health-monitoring devices and contributing to the growth of the watch, clock, and measuring device market.

In August 2023, Rolex, a Switzerland-based luxury watch manufacturer acquired Bucherer for an undisclosed amount. This strategic move is aimed at expanding Rolex's presence in the luxury watch market by making its product offerings available in more than 100 Bucherer stores across Europe and the United States. Bucherer a Swiss company specializes in crafting luxury mechanical watches for both men and women.

Major companies operating in the watch, clock, measuring device market are Apple Inc., Fitbit Inc., Samsung Electronics Co. Ltd., Garmin ltd., Huawei Investment & Holding Co. Ltd., Lvmh Moet Hennessy Louis Vuitton SE, Rolex SA, Citizen Watch Co. Ltd., Seiko Holdings Corporation, Casio Computer Co. Ltd., Fossil Group Inc., Timex Group B.V., Swatch Group AG, Patek Philippe SA, The Timken Company, The L.S. Starrett Company, The G-SHOCK Company Ltd., The Bulova Corporation, The Movado Group Inc., The Tissot Company, The Invicta Watch Group, The Shinola Company, Breitling SA, Omega SA, Longines Watch Co. Francillon Ltd., TAG Heuer SA, Audemars Piguet Holding SA, Vacheron Constantin SA, Jaeger-LeCoultre SA, IWC Schaffhausen, Panerai, Cartier SA, Piaget SA, Montblanc International GmbH, Girard-Perregaux SA, Ulysse Nardin SA, Zenith SA, Breguet SA, Blancpain SA, Chopard SA, Hublot SA.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the watches, clocks, and measuring devices market by increasing import costs on precision components and electronic modules, leading to higher product prices and slower supply chain operations. Segments such as luxury watches and advanced measuring devices in regions like Europe and North America are most affected. However, tariffs have encouraged some manufacturers to localize production, optimize manufacturing, and invest in cost-effective innovations, providing potential benefits to domestic markets.

The watch, clock, measuring device market research report is one of a series of new reports that provides watch, clock, measuring device market statistics, including watch, clock, measuring device industry global market size, regional shares, competitors with a watch, clock, measuring device market share, detailed watch, clock, measuring device market segments, market trends and opportunities, and any further data you may need to thrive in the watch, clock, measuring device industry. This watch, clock, and measuring device market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A watch is a portable timekeeping device worn on the wrist and secured with a strap, while a clock is a timekeeping device with hands that move across a dial. Measuring devices encompass instruments used to measure various physical parameters. Watches, clocks, and measuring devices serve the purpose of tracking time and physical quantities.

The primary categories of these items are watches and clocks, as well as measuring devices, which help in estimating various parameters. Measurement entails the process of collecting and analyzing physical quantities related to real-world objects and events, and it is vital in the fields of physical sciences, quality assurance, and engineering. These products can be classified into low, mid, and luxury price ranges and are available through offline retail stores and online retail stores. They cater to diverse end-users, including women, men, and unisex customers.Asia-Pacific was the largest region in the watch, clock, measuring device market in 2025. North America is the second-largest region in the watch, clock, measuring device market. The regions covered in the watch, clock, measuring device market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the watch, clock, measuring device market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The watch, clock, and measuring device market consists of sales of alarm clocks, clock materials and parts, time clocks, wall clocks, electrodes, level and bulk measuring instruments, nanofluidic measurement and control devices, orifice plates, and other watches, clock, measuring devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.