Wipes Global Market Report 2024

The wipes market size has grown strongly in recent years. It will grow from $21.18 billion in 2023 to $22.8 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The expansion observed in the historical period can be attributed to factors such as strong economic growth in emerging markets, increased demand for specialty wipes and wet wipes, growth in end-user industries, a rise in disposable income of consumers, and the removal of stringent regulations by the Environmental Protection Agency (EPA) in the USA.

The wipes market size is expected to see strong growth in the next few years. It will grow to $30.74 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period can be attributed to factors such as the rise in hygiene awareness among consumers, the utilization of wipes in the healthcare and cleanroom industries, and the increasing adoption of industrial wipes due to advances in technical features. Major trends in the forecast period include a focus on using eco-friendly raw materials to develop biodegradable wipes, investment in developing reusable wipes to promote sustainability and reduce wastage, the development of multi-surface wipes for commonly touched surfaces, the creation of disinfecting wipes to capitalize on increased public awareness about the significance of adequate surface disinfection, the development of toxin-free baby wipes for the delicate skin of newborn babies, investment in developing pocket anti-bacterial wipes for convenient outdoor use to reduce infection, and a focus on mergers and acquisitions to cater to the needs of various industries and expand the market.

The growth of the wipes market is being propelled by an increased demand for specialty wipes and wet wipes. Specialty wipes find applications across various sectors, from household to industrial, including aerospace. Wet wipes serve multiple purposes, such as cleansing, hygiene, and skincare, making them a popular choice for various needs. Specifically, wet wipes are considered a hygienic option for cleaning babies due to their gentle nature on sensitive children's bodies. Manufacturers such as Pigeon offer products such as anti-mosquito wet tissues for children, providing protection against mosquito bites and infectious diseases such as malaria and dengue. Additionally, companies such as Petkin, Wetnaps, and other national wet wipes manufacturers are expanding their product offerings to include wet wipes for pets, contributing to the overall growth of the wipes market.

The growth of the wipes market is further expected to be fueled by the increasing children population. The term 'children population' refers to individuals below a certain age threshold, typically under 18 years old. Baby wipes are commonly used during diaper changes to clean a baby's bottom and genital area, offering a gentle solution to prevent diaper rash. In 2021, the United States witnessed a rise in births, with 3,659,289 recorded, showcasing a 1% increase from 2020, as reported by the Centers for Disease Control and Prevention. This rise in the children population is a significant driver for the growth of the wipes market.

A notable trend in the wipes market is the emergence of toxin-free baby wipes. These wipes, formulated with pure clinical-grade filtered water, Aloe vera extracts, and vitamin E, are designed to match the delicate skin of newborn babies. While primarily intended for babies, these toxin-free wipes are suitable for use by adults and the elderly as well. Brands such as Bey Bee have launched toxin-free baby wipes, offering them through prominent online platforms such as Amazon, Flipkart, Snapdeal, Paytm, and others.

Major players in the wipes market are staying competitive by introducing innovative technologies such as Xpersiv technology. This technology, utilized in products such as toothpaste, oral care wipes, and water additives, aims to make dental homecare more accessible for pet owners. For example, Improve International, a UK-based company specializing in continuing education and training for veterinary professionals, launched the Plaqtiv+ home dental care range in September 2022. The range includes biodegradable wipes featuring the patented Xpersiv technology, which captures minerals and inhibits biofilm maturation to reduce calculus formation, a key contributor to periodontal disease.

In October 2021, Ecolab Inc., an American provider of water, hygiene, and energy technologies and services, acquired National Wiper Alliance for an undisclosed amount. Through this acquisition, Ecolab aimed to expand its contract manufacturing business to produce various disinfecting wipes products. National Wiper Alliance, headquartered in North Carolina, USA, specializes in wipes manufacturing.

Major companies operating in the wipes market report are Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group PLC, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little’s, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc., Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.

Asia-Pacific was the largest region in the wipes market in 2023. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The main types of wipes can be categorized into disposable wipes and non-disposable wipes. Disposable wipes are nonwoven textiles saturated with water and gentle cleansing chemicals. They find application in various areas such as baby care, hand washing, feminine hygiene, and other personal cleansing needs. The diverse products include baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. These wipes cater to different sectors, including households, industrial applications, and others.

The wipes market research report is one of a series of new reports that provides wipes market statistics, including wipes market industry global market size, regional shares, competitors with a wipes market share, detailed wipes market segments, market trends and opportunities, and any further data you may need to thrive in the wipes market industry. This wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.