Alcohol Wipes Global Market Report 2025

The alcohol wipes market size has grown strongly in recent years. It will grow from $0.91 billion in 2024 to $0.99 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth during the historic period can be attributed to increased usage in educational institutions, rising disposable income, enhanced promotional efforts, expansion of sales through e-commerce platforms, and the growing prevalence of disposable lifestyles.

The alcohol wipes market size is expected to see strong growth in the next few years. It will grow to $1.41 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to the rising incidence of infectious diseases, an increasing number of deaths caused by viral hepatitis, growing demand for healthcare e-commerce, a heightened preference for environmentally friendly products, and increasing awareness about hygiene and cleanliness. Key trends expected during this period include technological advancements, innovations in eco-friendly solutions, new formulation developments, the incorporation of antimicrobial agents, and the adoption of smart packaging.

The rising incidence of infectious diseases is expected to drive the growth of the alcohol wipes market in the coming years. Infectious diseases are caused by harmful microorganisms that can spread between individuals or through environmental exposure. Urbanization plays a key role in the increasing prevalence of these diseases, as high population density in urban areas facilitates closer contact and faster transmission within communities. Alcohol wipes aid in preventing the spread of infectious diseases by effectively eliminating or inactivating harmful microbes such as bacteria, viruses, and fungi. With high concentrations of isopropyl or ethyl alcohol (typically ranging from 60% to 90%), these wipes work by disrupting microbial cell membranes, resulting in their destruction. For example, in March 2024, the Centers for Disease Control and Prevention (CDC), a U.S.-based government agency, reported an increase in tuberculosis cases - from 8,320 in 2022 to 9,615 in 2023 - an uptick of 1,295 cases. Thus, the growing incidence of infectious diseases is contributing to the expansion of the alcohol wipes market.

Major companies in the alcohol wipes market are concentrating on developing advanced products like high-purity cleaning wipes to meet the growing demand from healthcare and industrial sectors. High-purity cleaning wipes are specialized, contamination-controlled products designed for critical applications, providing exceptional cleanliness with minimal particle shedding on sensitive surfaces. For example, in March 2022, High-Tech Conversions, a US-based cleaning product manufacturer, introduced new 96% isopropyl alcohol wipes packaged in a canister. These wipes contain 96% isopropyl alcohol and 4% deionized water and are intended for aggressive, fast-drying cleaning in industrial, laboratory, and cleanroom settings. Typically, they come in convenient, resealable containers such as center-pull or self-dispensing buckets to prevent evaporation and keep each wipe moist and effective. Made from durable, non-shedding materials like poly-cellulose or polyester/cellulose blends, these wipes are ideal for removing dust, dirt, oxides, and other contaminants from sensitive surfaces, including electronics and critical equipment.

In February 2022, Essity, a Sweden-based hygiene and health company, acquired Legacy Converting, Inc. for an undisclosed amount. This acquisition is intended to broaden Essity’s range of wiping and cleaning products, reinforce its Tork professional hygiene portfolio, and strengthen its presence and expertise within key customer segments in the North American market. Legacy Converting, Inc. is a US-based manufacturer specializing in sanitizing and disinfecting wet wipes, chemical-ready wipes, and dry wipes.

Major players in the alcohol wipes market are Cardinal Health Inc., Medline Industries, Kimberly-Clark Worldwide Inc., Reckitt Benckiser, The Clorox Company, Unicharm, Diversey Holdings, Hartmann Group, Gojo Industries, Kirkland Signature, GAMA Healthcare Ltd., Diamond Wipes International Inc., Pal International Ltd, Zogics, Gustora Foods Pvt. Ltd., High-Tech Conversions, GermX, Robinson Healthcare Ltd., Clarisan Ltd., Hocleans.

North America was the largest region in the alcohol wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in alcohol wipes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the alcohol wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Alcohol wipes are disposable, pre-moistened cloths or towelettes containing isopropyl or ethyl alcohol, typically at concentrations ranging from 60% to 70%. They are used to disinfect surfaces, skin, or small objects by effectively killing bacteria, viruses, and other harmful microorganisms. Alcohol wipes provide a convenient, on-the-go solution for maintaining cleanliness and preventing infections.

The primary product forms of alcohol wipes include pre-moistened and dry wipes. Pre-moistened wipes come ready-to-use, already soaked in a disinfecting or cleaning solution like alcohol. The fabric used can be either natural or synthetic, and the wipes come in various formulations such as isopropyl alcohol wipes, ethyl alcohol wipes, and hydrogen peroxide wipes. They are distributed through multiple channels, including supermarkets and hypermarkets, convenience stores, specialty stores, online platforms, and others. These wipes serve various end users, including personal, household, and commercial applications.

The alcohol wipes market research report is one of a series of new reports that provides alcohol wipes market statistics, including alcohol wipes industry global market size, regional shares, competitors with a alcohol wipes market share, detailed alcohol wipes market segments, market trends and opportunities, and any further data you may need to thrive in the alcohol wipes industry. This alcohol wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The alcohol wipes market consists of sales of medical-grade alcohol wipes, disinfecting wipes, antiseptic skin wipes and technical alcohol wipes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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