United Kingdom (UK) Home Decor Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK Home Decor market. The report focuses on seven key subcategories: pictures & frames, clocks, decorative accessories, vases & bowls, candle holders & lanterns, candles & fragrances and mirrors. Consumer data is based on our February 2022 UK Home Decor survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most shopped retailer for home decor
- High streets, town centres and in-town shopping centres were the most popular store types when purchasing home decor items.
- Range is the most important driver when selecting which retailer to purchase home decor products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into the most important areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Spend on Category, 2022
- Retailer used - Visited and Purchased, 2022
- Retailer Profile - Amazon, 2022
- Retailer Profile - B&M, 2022
- Retailer Profile - The Range, 2022
- Retailer Profile - Tesco, 2022
- Retailer Profile - IKEA, 2022
- Driver of Retailer Choice, 2022
- Things Retailers Should Improve on, 2022
- Research Process, 2022
- Channel Usage - when Researching, 2022
- Channel Usage - when Purchasing, 2022
- Online Fulfilment, 2022
- Opinions on Online Shopping for Home Decor, 2022
- Satisfaction with Online Shopping for Home Decor, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Frequency of Purchase, 2022
- Opinions on Home Decor, 2022
- Current Relocation Plans, 2022
- Preference Towards Home Décor and Accessories, 2022
- Preference while Purchasing Candles and Fragrances, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- B&M
- Dunelm
- Home Bargains
- IKEA
- Sainsbury's
- Tesco
- The Range
- Wilko
