The Indian snacks market size reached INR 38,603 Crore in 2022. Looking forward, the publisher expects the market to reach INR 70,731 Crore by 2028, exhibiting a CAGR of 10.62% during 2022-2028.
Snacks refer to food products that are smaller in portion size than the main meal and are usually eaten as a side dish or appetizer. They are either baked or fried and are prepared from a variety of ingredients, including corn, potatoes, grains, nuts, oil, vegetables, etc. Snacks are widely available in sweet, salty, sour, and spicy tastes. In India, some of the commonly available snacks include chips, popcorn, salted peanuts, fryums, etc. These snacks are widely preferred by the masses owing to their satisfying taste, long shelf-life, easy storage, etc.
Snacks refer to food products that are smaller in portion size than the main meal and are usually eaten as a side dish or appetizer. They are either baked or fried and are prepared from a variety of ingredients, including corn, potatoes, grains, nuts, oil, vegetables, etc. Snacks are widely available in sweet, salty, sour, and spicy tastes. In India, some of the commonly available snacks include chips, popcorn, salted peanuts, fryums, etc. These snacks are widely preferred by the masses owing to their satisfying taste, long shelf-life, easy storage, etc.
Indian Snacks Industry Trends and Drivers:
The rising consumption of processed food items due to hectic work schedules and sedentary lifestyles of the consumers is primarily driving the India snacks market. In line with this, the emerging trend of on-the-go snacking, particularly among the working and millennial population, is also propelling the product demand. Additionally, the escalating levels of urbanization, shifting dietary preferences, and improving consumer living standards, are further catalyzing the sales of snacks in the country. Besides this, the growing popularity of snacks with ethnic tastes, such as banana chips, murukku, papad, samosas, etc., based on the diversified food culture of the country, is acting as a significant growth-inducing factor. Moreover, the rising health-consciousness among consumers is augmenting the adoption of value-added product variants with natural, organic, vegan, low-calorie, and gluten-free ingredients. Numerous key players are also introducing snacks with different flavors, shapes, textures, and seasonings to attract a larger consumer base and expand their product portfolio. Apart from this, the implementation of several quality standards by the Food Safety and Standards Authority of India (FSSAI) to reduce the risk of food-borne illness and digestive problems, is positively influencing the regional snacks market. Furthermore, the growing number of luxurious snack brands in India serving premium, gourmet, and clean-label variants is also bolstering the product demand in the country. Additionally, a significant rise in the export of Indian snacks to western countries, coupled with the emergence of bridge snacks that have a local taste with a western appearance, is expected to drive the market growth in the coming years.Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the India snacks market report, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on product type, pack type, pack size and distribution channel.Breakup by Product Type:
- Chips
- Salted Peanuts
- Fryums
- Popcorns
Breakup by States:
- Maharashtra
- Uttar Pradesh
- Delhi
- Gujarat
- Karnataka
- Andhra Pradesh
- Telangana
- Goa
- Others
Breakup by Pack Type:
- Pouch
- Others
Breakup by Pack Size:
- Less than 50 gm
- 50-100 gm
- More than 100gm
Breakup by Distribution Channel:
- General Trade
- Modern Trade
- Online and E-Commerce
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Agro Tech Foods Ltd. (Conagra Brands, Inc.), Balaji Wafers Pvt. Ltd., Bikanervala Foods Private Limited, Haldiram Snacks Private Limited, ITC Limited, Parle Products Private Limited, PepsiCo, Prataap Snacks Limited, TTK Foods (TTK Healthcare), and Urban Platter.Key Questions Answered in This Report:
- How has the India snacks market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India snacks market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the states?
- What is the breakup of the market based on the pack type?
- What is the breakup of the market based on the pack size?
- What is the breakup of the market based on the distribution channel?
- What are the key driving factors and challenges in the market?
- Who are the key players?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Snacks Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Value Trends
5.2.2 Volume Trends
5.3 Impact of COVID-19
5.4 Market Forecast
5.4.1 Value Trends
5.4.2 Volume Trends
6 Market Breakup by Product Type
6.1 Chips
6.1.1 Volume Trends
6.1.1.1 Market Trends
6.1.1.2 Market Forecast
6.1.2 Market Breakup by Type
6.1.3 Value Trends
6.1.3.1 Market Trends
6.1.3.2 Market Forecast
6.2 Salted Peanuts
6.2.1 Volume Trends
6.2.1.1 Market Trends
6.2.1.2 Market Forecast
6.2.2 Value Trends
6.2.2.1 Market Trends
6.2.2.2 Market Forecast
6.3 Fryums
6.3.1 Volume Trends
6.3.1.1 Market Trends
6.3.1.2 Market Forecast
6.3.2 Value Trends
6.3.2.1 Market Trends
6.3.2.2 Market Forecast
6.4 Popcorns
6.4.1 Volume Trends
6.4.1.1 Market Trends
6.4.1.2 Market Forecast
6.4.2 Value Trends
6.4.2.1 Market Trends
6.4.2.2 Market Forecast
7 Market Breakup by States
7.1 Maharashtra
7.1.1 Volume Trends
7.1.1.1 Market Trends
7.1.1.2 Market Forecast
7.1.2 Value Trends
7.1.2.1 Market Trends
7.1.2.2 Market Forecast
7.2 Uttar Pradesh
7.2.1 Volume Trends
7.2.1.1 Market Trends
7.2.1.2 Market Forecast
7.2.2 Value Trends
7.2.2.1 Market Trends
7.2.2.2 Market Forecast
7.3 Delhi
7.3.1 Volume Trends
7.3.1.1 Market Trends
7.3.1.2 Market Forecast
7.3.2 Value Trends
7.3.2.1 Market Trends
7.3.2.2 Market Forecast
7.4 Gujarat
7.4.1 Volume Trends
7.4.1.1 Market Trends
7.4.1.2 Market Forecast
7.4.2 Value Trends
7.4.2.1 Market Trends
7.4.2.2 Market Forecast
7.5 Karnataka
7.5.1 Volume Trends
7.5.1.1 Market Trends
7.5.1.2 Market Forecast
7.5.2 Value Trends
7.5.2.1 Market Trends
7.5.2.2 Market Forecast
7.6 Andhra Pradesh
7.6.1 Volume Trends
7.6.1.1 Market Trends
7.6.1.2 Market Forecast
7.6.2 Value Trends
7.6.2.1 Market Trends
7.6.2.2 Market Forecast
7.7 Telangana
7.7.1 Volume Trends
7.7.1.1 Market Trends
7.7.1.2 Market Forecast
7.7.2 Value Trends
7.7.2.1 Market Trends
7.7.2.2 Market Forecast
7.8 Goa
7.8.1 Volume Trends
7.8.1.1 Market Trends
7.8.1.2 Market Forecast
7.8.2 Value Trends
7.8.2.1 Market Trends
7.8.2.2 Market Forecast
7.9 Others
7.9.1 Volume Trends
7.9.1.1 Market Trends
7.9.1.2 Market Forecast
7.9.2 Value Trends
7.9.2.1 Market Trends
7.9.2.2 Market Forecast
8 Market Breakup by Pack Type
8.1 Pouch
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Others
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Pack Size
9.1 Less than 50 gm
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 50-100 gm
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 More than 100 gm
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 General Trade
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Modern Trade
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Online and E-Commerce
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Others
10.4.1 Market Trends
10.4.2 Market Forecast
11 Pricing and Margin Analysis
11.1 Analysis of Price Offered by Major Players with Their SKU
11.2 Margins at Various Levels of Supply Chain
11.3 Pricing Strategy at Entry level
12 Competitive Landscape
12.1 Market Share of Key Players
12.2 Business and Marketing Strategies
12.3 Key Players Profile
12.3.1 Agro Tech Foods Ltd. (Conagra Brands, Inc.)
12.3.1.1 Company Overview
12.3.1.2 Product Portfolio
12.3.1.3 Financials
12.3.2 Balaji Wafers Pvt. Ltd.
12.3.2.1 Company Overview
12.3.2.2 Product Portfolio
12.3.3 Bikanervala Foods Private Limited
12.3.3.1 Company Overview
12.3.3.2 Product Portfolio
12.3.4 Haldiram Snacks Private Limited
12.3.4.1 Company Overview
12.3.4.2 Product Portfolio
12.3.5 ITC Limited
12.3.5.1 Company Overview
12.3.5.2 Product Portfolio
12.3.5.3 Financials
12.3.5.4 SWOT
12.3.6 Parle Products Private Limited
12.3.6.1 Company Overview
12.3.6.2 Product Portfolio
12.3.7 PepsiCo
12.3.7.1 Company Overview
12.3.7.2 Product Portfolio
12.3.7.3 Financials
12.3.7.4 SWOT
12.3.8 Prataap Snacks Limited
12.3.8.1 Company Overview
12.3.8.2 Product Portfolio
12.3.8.3 Financials
12.3.9 TTK Foods (TTK Healthcare)
12.3.9.1 Company Overview
12.3.9.2 Product Portfolio
12.3.9.3 Financials
12.3.10 Urban Platter
12.3.10.1 Company Overview
12.3.10.2 Product Portfolio
13 Publisher Recommendations
List of Figures
Figure 1: India: Snacks Market: Major Drivers and Challenges
Figure 2: India: Snacks Market: Sales Value (in INR Crore), 2017-2022
Figure 3: India: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 4: India: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 5: India: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 6: India: Snacks Market: Breakup by Product Type (in %), 2022
Figure 7: India: Snacks (Chips) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 8: India: Snacks (Chips) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 9: India: Chips Market: Breakup by Type (in %), 2022
Figure 10: India: Snacks (Chips) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 11: India: Snacks (Chips) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 12: India: Snacks (Salted Peanuts) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 13: India: Snacks (Salted Peanuts) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 14: India: Snacks (Salted Peanuts) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 15: India: Snacks (Salted Peanuts) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 16: India: Snacks (Fryums) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 17: India: Snacks (Fryums) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 18: India: Snacks (Fryums) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 19: India: Snacks (Fryums) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 20: India: Snacks (Popcorns) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 21: India: Snacks (Popcorns) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 22: India: Snacks (Popcorns) Market: Sales Value (in INR Crore), 2017 & 2022
Figure 23: India: Snacks (Popcorns) Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 24: India: Snacks Market: Breakup by State (in %), 2022
Figure 25: Maharashtra: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 26: Maharashtra: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 27: Maharashtra: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 28: Maharashtra: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 29: Uttar Pradesh: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 30: Uttar Pradesh: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 31: Uttar Pradesh: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 32: Uttar Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 33: Delhi: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 34: Delhi: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 35: Delhi: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 36: Delhi: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 37: Gujarat: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 38: Gujarat: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 39: Gujarat: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 40: Gujarat: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 41: Karnataka: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 42: Karnataka: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 43: Karnataka: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 44: Karnataka: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 45: Andhra Pradesh: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 46: Andhra Pradesh: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 47: Andhra Pradesh: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 48: Andhra Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 49: Telangana: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 50: Telangana: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 51: Telangana: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 52: Telangana: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 53: Goa: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 54: Goa: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 55: Goa: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 56: Goa: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 57: Others: Snacks Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 58: Others: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 59: Others: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
Figure 60: Others: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
Figure 61: India: Snacks Market: Breakup by Pack Type (in %), 2022
Figure 62: India: Snacks (Pouch) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 63: India: Snacks (Pouch) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 64: India: Snacks (Others) Market: Sales Volume (in ‘000 Tons), 2017-2022
Figure 65: India: Snacks (Others) Market Forecast: Sales Volume (in ‘000 Tons), 2023-2028
Figure 66: India: Snacks Market: Breakup by Pack Size (in %), 2022
Figure 67: India: Snacks (Less than 50 gm) Market: Sales Volume (in '000 Tons), 2017-2022
Figure 68: India: Snacks (Less than 50 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
Figure 69: India: Snacks (50-100 gm) Market: Sales Volume (in '000 Tons), 2017-2022
Figure 70: India: Snacks (50-100 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
Figure 71: India: Snacks (More than 100 gm) Market: Sales Volume (in '000 Tons), 2017-2022
Figure 72: India: Snacks (More than 100 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
Figure 73: India: Snacks Market: Breakup by Distribution Channel (in %), 2022
Figure 74: India: Snacks Market (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2017-2022
Figure 75: India: Snacks Market Forecast (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2023-2028
Figure 76: India: Snacks Market (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in ‘000 Tons), 2017-2022
Figure 77: India: Snacks Market Forecast (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in ‘000 Tons), 2023-2028
Figure 78: India: Snacks Market (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2017-2022
Figure 79: India: Snacks Market Forecast (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2023-2028
Figure 80: India: Snacks Market (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2017-2022
Figure 81: India: Snacks Market Forecast (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2023-2028
Figure 82: India: Chips Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 83: India: Popcorn Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 84: India: Salted Peanuts Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 85: India: Fryums Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 86: India: Snacks Market: Breakup of Key Players (in %), 2022
List of Tables
Table 1: India: Snacks Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Snacks Market: Breakup by Product Type (in ‘000 Tons), 2017-2022
Table 3: India: Snacks Market Forecast: Breakup by Product Type (in ‘000 Tons), 2023-2028
Table 4: India: Snacks Market: Breakup by States (in ‘000 Tons), 2017-2022
Table 5: India: Snacks Market Forecast: Breakup by States (in ‘000 Tons), 2023-2028
Table 6: India: Snacks Market: Breakup by Pack Type (in ‘000 Tons), 2017-2022
Table 7: India: Snacks Market Forecast: Breakup by Pack Type (in ‘000 Tons), 2023-2028
Table 8: India: Snacks Market: Breakup by Pack Size (in '000 Tons), 2017-2022
Table 9: India: Snacks Market Forecast: Breakup by Pack Size (in '000 Tons), 2023-2028
Table 10: India: Snacks Market: Breakup by Distribution Channel (in '000 Tons), 2017-2022
Table 11: India: Snacks Market Forecast: Breakup by Distribution Channel (in '000 Tons), 2023-2028
Table 12: India: Salted Peanut Market: Key Players Product (SKUs) Offering
Table 13: India: Popcorn Market: Key Players Product (SKUs) Offering
Table 14: India: Potato Chips Market: Key Players Product (SKUs) Offering
Table 15: India: Fryums Market: Key Players Product (SKUs) Offering
Table 16: India: Snacks Market: Key Players
Table 17: Agro Tech Foods Ltd. (Conagra Brands, Inc.): Product Wise SKUs
Table 18: Balaji Wafers Pvt. Ltd.: Product Wise SKUs
Table 19: Bikanervala Foods Private Limited: Product Wise SKUs
Table 20: Haldiram Snacks Private Limited: Product Wise SKUs
Table 21: ITC Limited: Product Wise SKUs
Table 22: Parle Products Private Limited: Product Wise SKUs
Table 23: PepsiCo: Product Wise SKUs
Table 24: Prataap Snacks Limited: Product Wise SKUs
Table 25: TTK Foods (TTK Healthcare): Product Wise SKUs
Table 26: Urban Platter: Product Wise SKUs
Companies Mentioned
- Agro Tech Foods Ltd. (Conagra Brands
- Inc.)
- Balaji Wafers Pvt. Ltd.
- Bikanervala Foods Private Limited
- Haldiram Snacks Private Limited
- ITC Limited
- Parle Products Private Limited
- PepsiCo
- Prataap Snacks Limited
- TTK Foods (TTK Healthcare)
- and Urban Platter.
Methodology
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