India Snacks Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The India snacks market reached around USD 63.01 Billion in 2024. The market is projected to grow at a CAGR of 4.10% between 2025 and 2034 to reach nearly USD 94.17 Billion by 2034.

India Snacks Market Growth

As per the market analysis, India’s snacking revolution is expected to be fuelled by evolving choices on health and taste made by the nation’s discerning group of empowered snackers. Nearly 67% of the Indian population prefers consuming dry fruits and lotus seeds (makhanas) as their go-to snacks, with the latter being the most popular among the millennials (59%), Gen Z (49%), and Gen X (47%). While the Gen Z and millennials prefer modern flavours such as peri peri, the older generation of consumers prefer classic makhanas prepared using black pepper salt. The India snacks market expansion is also driven by the growing population of health-conscious snackers who seek organic, additive-free products including ingredients like whole grains, nuts, and seeds. This section of the consumer base accounts for 60% of the market share.

While high retail costs pose challenges for many consumers to switch to healthy products, the introduction of cost-effective alternatives is expected to enhance the rate of market development. In addition, nearly 70% of all Indian consumers snack twice a day. The increasing consumption of snacks in India can be attributed to the need for high energy (82%), enhancing mood (84%), and aligning with an individual’s overall fitness goals (82%). Over 80% of all Indian consumers hunt for snacks that cater to their personal requirements. This is expected to create exciting India snacks market opportunities.

Key Trends and Developments

Rising consumption of snacks by children; increasing preference for plant-based foods; and soaring appeal for home-like snacks are favourably impacting growth of the India snacks market

September 2024

The central government reduced the levy of GST (goods and services tax) on namkeen from 18% to 12%, which is expected to raise the market growth.

September 2024

At the Indian Ice Cream Expo hosted in Gandhinagar, Gujarat, major ice-cream start-ups sought to establish partnerships with mature companies to target upper-middle class consumers to drive the consumption of premium ice-creams.

September 2024

Buhler launched the DirectBake Smart oven as a part of its SmartLine series to enable baking companies to produce a wide range of biscuits using its modern heat transfer technology. This is expected to drive the India snacks market development.

January 2023

WOW Life Sciences launched India’s first 100% natural peanut butter product infused with superfoods such as sunflower seeds, chia, and watermelon seeds, apart from sattu in a different variant.

Rising consumption of snacks by children

Nearly 34% of all snacking decisions in a family are influenced by the choices of youth aged 18-30 years. They are closely followed by children (27%), adults (22%), and senior citizens (12%).

Increasing preference for plant-based foods

Nearly 85% of all Indian consumers are interested in exploring plant-based snacks since they are perceived to be healthier and environmentally friendly alternatives to meat and dairy products.

Portion control habits

Every 9 in 10 Indians feel in control of their physical fitness upon moderating their snack portion. Nearly 79% of Indian consumers report that they prefer a small portion of an indulgent snack as compared to a bigger size of low-sugar snack. This is one of the key trends in India snack market.

Soaring appeal for home-like snacks

Due to the increasing consumer focus on healthy eating, major companies are producing poha, upma, sprouts, and other pre-prepared snacks for Indian consumers which combine convenience, taste, health, and cost-effectiveness.

India Snacks Market Trends

As per the regional analysis of youth’s involvement in controlling the family’s snacking decisions, East India leads the country at 40%, followed closely by West India (34%), North India (33%), and South India (32%). In the city of Hyderabad, children influence 33% of all snacking choices for families. Kolkata, Lucknow, and Ahmedabad are some of the leading cities where most snacking decisions are taken by the youth. This is expected to prompt market companies to launch innovative snacking flavours, thereby accelerating the market development.

India Snacks Industry Segmentation

The report titled “India Snacks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Bakery Snacks
• Confectionery Snacks
• Frozen Snacks
• Fruit Snacks
• Others

Market Breakup by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region:

• East India
• West and Central India
• North India
• South India

India Snacks Market Share

Based on region, the market is segmented into East India, West and Central India, North India, and South India. West India is projected to dominate the market, representing 29% of the overall market share. Over the forecast period, West India is expected to grow at a CAGR of 4.5% as the involvement of children in determining snacking choices for their families soars.

Leading Companies in the India Snacks Market

As hygiene becomes an increasingly important snacking consideration for Indian consumers, the demand for packaged snacks is expected to increase significantly. This is expected to favourably impact the sales revenue of India snack market players.

Kellanova

Kellanova was founded in 2023 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

ITC limited

ITC limited was founded in 1910 and is headquartered in Kolkata, West Bengal. It is engaged in a wide range of businesses such as FMCG, agribusiness, hotels, and paper, among others.

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the United States. It is the world’s #1 biscuit company and #2 chocolate company. It has a market presence in over 150 countries and offers baked snacks, chewing gums, and powdered beverage products, among others.

LOTTE Corporation

LOTTE Corporation was founded in the 1960s and is headquartered in South Korea. Its LOTTE Wellfood business segment was established in 1967 and offers a wide range of food confectionery items, processed foods, food ingredients, liquors, and even dining businesses worldwide.

Other major market players are Pepsico, Inc., Parle Products Pvt. Ltd., Nestle S.A., Haldiram's India Pvt Ltd., Britannia Industries Limited, and Mars Incorporated, Inc., among others.