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Digital Health and Wellness Market - Global Outlook & Forecast 2023-2028

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  • 285 Pages
  • March 2023
  • Region: Global
  • Arizton
  • ID: 5744005
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The digital health and wellness market by revenue is expected to grow at a CAGR of 21.97% from 2022 to 2028.

Digital health and wellness refer to being physically, socially, and emotionally healthy in a technology-focused world. The increasing adoption of digital technology across the world is one factor supporting the market's growth. Digital wellness is of the utmost significance for creating balance and healthy decisions with devices and comprises technology people use for their well-being.

Factors such as growth in the adoption of smartphones, developments in coverage networks, and the increasing prevalence of health conditions impacting physical and mental wellness are driving the North American digital health & wellness market. Further, increasing R&D funding activities for introducing safer products with differentiated functionalities will contribute to the growth of the U.S. digital health and wellness market in the coming years. The US's leading drivers for health and well-being programs are managing physical and mental diseases or disorders such as schizophrenia, alcohol use disorder, bipolar disorder, bipolar disorder, depression, anxiety, and others.

Key Winning Imperatives in the Global Digital Health And Wellness Market

  • The growing usage of highly advanced technological platforms in hospitals is accelerating the adoption of healthcare robotics by making healthcare robots more sophisticated, efficient, precise, and affordable.
  • Digital health and wellness have made a seismic shift by bringing a new era of customized education and solutions that tend to each individualized well-being through AI.
  • The outstanding use of wearable monitoring devices is giving rise to new dimensions in medicine, healthcare, and fitness applications, putting them into a more significant category of wireless networks known as Wireless Body Area Networks (WBANs).


Increasing Adoption of Telehealth

  • Telehealth has always been a primary pillar of technology-enabled care delivery which helps hospitals, health systems, and group practices deliver quality care at a distance and often also gain efficiencies, improve patient satisfaction of providers and save costs. In addition, the COVID-19 pandemic severely challenged the health system's capacity, thereby increasing telehealth opportunities. Virtual care and remote monitoring have never been utilized as they are today due to the COVID-19 pandemic. As federal policies remove many of the regulatory and reimbursement barriers that have hindered the more widespread adoption of telehealth, healthcare providers nationwide are using new technologies to deliver care amid social-distancing efforts to prevent coronavirus spread.
  • Companies such as InTouch Health, iRobot, and Vecna Technologies have developed robots that serve as the physician’s stand-in in remote clinics, community health centers, cruise ships, schools, sporting events, and even smaller hospitals. For instance, iRobot, a leader in delivering robotic solutions, made the first autonomous remote navigation robot Remote Presence Virtual Independent Telemedicine Assistant (RP-VITA).

Data Analytics Increasingly Driving Wellness

Data-driven decision-making is becoming the need of the hour, and physical and mental wellness is being reimagined. As the industry has evolved beyond measuring healthcare costs to becoming more focused on healthy lifestyles, data analytics and technology are playing a bigger role. Several investments in technologies and expanding their capabilities to measure their initiatives using big data. Big data can provide health professionals insights into patterns that are usually difficult to detect. By enabling preventative care, early diagnosis, and personalized and consumer-centric approaches, it intends to facilitate better clinical outcomes. Data from several sources, such as customer data from pharmacies, patient history, hospitals, cellphones, and internet searches, provide a massive pool of data, which can be used for clinical purposes to provide better opportunities for the digital health and wellness market growth.

Increasing Smartphone Penetration & mhealth Application

Psycho-graphical and demographical indicators of the population have changed drastically over the past few years. Factors such as the increased adoption of smartphones and tablets in developing countries have led to the increasing engagement of the population in health and wellness programs. Android and iOS are witnessing increasing adoption across various countries, especially in Africa. Moreover, a large population base in various APAC countries, such as China and India, provides significant growth opportunities to the digital health and wellness market. Continuous innovation & development is leading to the launch of much more affordable smartphone options. Various smartphone vendors in the Chinese market are developing lower-cost products. Also, the overall price of smartphones is much lower than PC and consoles, which results in higher adoption of smartphones for health and wellness programs, thereby driving the digital health & wellness market. Moreover, the rising disposable income enables the population to purchase smartphones over traditional mobile devices, leading to an increasing number of health and wellness program operators, thereby driving the market.


Data Security & Privacy Risks

Security and privacy risks are one of the major challenges for the digital health and wellness market because the nature of data and the way providers use it is vulnerable to cybersecurity attacks and data theft. Telehealth platforms, including wearable and connected medical devices, smartphones, tablets, and remote patient monitoring systems like other computer systems, are exposed to potential hacks and security breaches, which can adversely impact the safety and effectiveness of the overall outcome of telehealth services.



The digital health segment is expected to be the largest global digital health and wellness market. Digital health or digital healthcare is a broad, multidisciplinary model incorporating concepts from a connection between technology and healthcare. It includes digital care programs and technologies with health, healthcare, living, and society to improve healthcare delivery competence and make medicine more personalized and precise. Furthermore, digital health utilizes digital transformation in healthcare, integrating software, hardware, and services. The digital health segment accounted for a share of 56.50% in 2022. It is expected to witness an absolute growth of 248.22% by 2028. Digital technologies offer significant opportunities for preventing diseases by promoting lifestyle changes and adherence to healthy behaviors

Segmentation by Digital Health & Wellness

  • Digital Health
  • Digital Wellness


The global digital health and wellness market by type segment is classified into software & services and wearables. The software & services digital health and wellness segment accounted for 61.24% share in 2022 and is expected to witness an absolute growth of 241.55% by 2028. The software industry provides numerous services to the healthcare industry. The advent of medical software reduces excessive paperwork and allows healthcare providers to invest more time in primary healthcare and patient care. Electronic Medical Records (EMR), Patient Engagement Software (PES), Electronic Health Records (EHR), and other software enable medical staff to manage patient data effectively. Organizations can also create customized health software that focuses on the organization's needs. Using such software enables clinical experts to manage their practice effectively.

Segmentation by Type

  • Software & Services
  • eHealth
  • mHealth
  • Wearables


The global wearables digital health and wellness market was valued at USD 129.84 billion in 2022. Various wearable technology includes fitness trackers such as Fitbit charge, VR headsets, smart jewelry, web-enabled glasses, smartwatches, and Bluetooth headsets. The most common types of wearables comprise smart glasses and smartwatches. These wearable devices collect information on a real-time basis. In addition, they have motion sensors that can take screenshots of day-to-day activity and sync them with mobile devices or laptops. The market is growing faster due to the rising awareness regarding healthcare and increasing concern for the continuous monitoring of real-time health parameters of patients, pre-and post-surgery, are expected to drive the market's growth.

Segmentation by Wearables

  • Ear-worn
  • Smartwatches
  • Smart Patches
  • Head-mounted Display
  • Wristbands
  • Smart Clothing


The global adult digital health and wellness market accounted for a share of 45.93% in 2022. The adult population is more health-conscious and fitness freak and is involved in various sports and exercise activities. Therefore, digital technologies help to check multiple parameters during an intense workout. Furthermore, the signs of mental disorders among adults include fear or worrying, substance abuse, mood swings, and suicidal ideation.

Segmentation by Age-Group

  • Pediatric
  • Adults
  • Geriatric


The global digital health and wellness market by care providers segments as hospitals, home care settings & individuals, clinics & ambulatory surgical centers, and others. Hospitals are transitioning towards digital platforms for healthcare services and patient assistance. With the introduction of telehealth, healthcare providers are implementing telemedicine platforms to connect health services such as video consultation, patient engagement, and remote patient monitoring for improved clinical outcomes. Integrating telemedicine allows hospitals to streamline healthcare delivery with existing hospital IT infrastructure. Rapidly increasing technologies and demographic and economic changes will modify hospitals worldwide. An increasing number of inpatient health care services are already being shoved to home and outpatient ambulatory facilities. Digital and artificial intelligence (AI) technologies are helping on-demand interaction and smooth processes to enhance the patient experience.

Segmentation by Care Providers

  • Hospitals
  • Home Care Settings & Individuals
  • Clinics & Ambulatory Surgical Centers (ASC)
  • Others


  • APAC dominated the global digital health and wellness market. The major factors contributing to the market growth in APAC include an increased prevalence of mental disorders, a rise in the geriatric population, and rising expenditure on healthcare. Compared to other countries, China and India have the greatest diabetic populations. China's telemedicine development is comparable to India's, which has a similar population and numerous rural areas with limited healthcare facilities. Furthermore, it is projected that the load will continue to rise over time. As a result, managing these patients' overall health has become critical, and these reasons are projected to drive up the demand for weight management and fitness monitoring.
  • Europe's digital health and wellness were valued at USD 65.82 billion in 2022. The region’s growth is primarily owing to the surge in demand for technologically advanced systems and automation in R&D activities in the wellness industry. Moreover, the region’s market for mental wellness is estimated to advance steadily during the forecast period. Mental health is impacted by several factors, involving socio-economic background, genetic predisposition, chronic medical conditions, adverse childhood experiences, or abuse of alcohol or drugs.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • Turkey
  • South Africa
  • Saudi Arabia


The global digital health and wellness market is highly fragmented, and the degree of fragmentation is expected to accelerate during the forecast period. There is a significant number of global and domestic vendors across the geographies. Headspace, FranklinCovey, Vivify Health, Teladoc Health, Apple, and Samsung are the key vendors in the global digital health and wellness market. The industry has witnessed the entry of many external players, such as in-house services by large businesses and other entities in the health and fitness space that offer membership discounts to drive their share in the industry. Mergers and acquisitions are common within the industry as players look to expand and become more comprehensive in their offerings.

Key Vendors

  • Headspace
  • FranklinCovey
  • Vivify Health
  • Teladoc Health
  • Apple
  • Samsung

Other Prominent Vendors

  • Altopax
  • Amelia Virtual Care
  • BigHealth
  • Calm
  • CogniFit
  • CuraLinc Healthcare
  • Epitel
  • Fitbit
  • Ginger
  • Global Kinetics
  • HealthUnlocked
  • Healthy Hero
  • Koa Health
  • Misu
  • MyndYou
  • OxfordVR
  • Psycurio
  • Rani Therapeutics
  • Talkspace
  • Twill


  • How big is the digital health and wellness market?
  • What is the growth rate of the digital health and wellness market?
  • What are the key driving factors in the digital health and wellness market?
  • Who are the key players in the global digital health and wellness market?
  • Which region dominates the global digital health and wellness market?

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market by Offering
4.4.2 Market by Product Type
4.4.3 Market by Age Group
4.4.4 Market by Care Provider
4.4.5 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights
6.1 Market Overview
6.1.1 Market Trends
6.1.2 Market Opportunities
6.1.3 Market Enablers
6.1.4 Market Challenges
6.2 Segment Overview
6.3 Competitive Landscape

7 Market at a Glance

8 Introduction
8.1 Overview
8.2 Technological Developments
8.2.1 Wearable Technology: Monitoring Devices
8.2.2 Increasing Demand for Wireless Patient Monitoring at Home
8.2.3 Rise of Virtual Clinical Trials

9 Market Opportunities & Trends
9.1 Increasing Adoption of Telehealth
9.2 Growing Reign of Artificial Intelligence (Ai)
9.3 Data Analytics Increasingly Driving Wellness

10 Market Growth Enablers
10.1 Increasing Smartphone Penetration & Mhealth Application
10.2 Incorporation of Technology for Rising Self-Care
10.3 Rising Development in Wearable Devices

11 Market Restraints
11.1 Data Security & Privacy Risks
11.2 Lack of Standard Interoperability
11.3 Perceived High Cost of Digital Mental Wellness Programs

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Offering
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Digital Health
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.4 Digital Wellness
13.4.1 Market Size & Forecast
13.4.2 Market by Geography

14 Product Type
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.2.1 Product Type - Software & Services
14.2.2 Product Type - Wearables

15 Software & Services
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.2.1 Market Size & Forecast
15.2.2 Market by Geography
15.3 E-Health
15.3.1 Market Size & Forecast
15.3.2 Market by Geography
15.4 M-Health
15.4.1 Market Size & Forecast
15.4.2 Market by Geography

16 Wearables
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.2.1 Market Size & Forecast
16.2.2 Market by Geography
16.3 Ear-Worn
16.3.1 Market Size & Forecast
16.3.2 Market by Geography
16.4 Smartwatches
16.4.1 Market Size & Forecast
16.4.2 Market by Geography
16.5 Smart Patches
16.5.1 Market Size & Forecast
16.5.2 Market by Geography
16.6 Head-Mounted Displays
16.6.1 Market Size & Forecast
16.6.2 Market by Geography
16.7 Wristbands
16.7.1 Market Size & Forecast
16.7.2 Market by Geography
16.8 Smart Clothing
16.8.1 Market Size & Forecast
16.8.2 Market by Geography

17 Age Group
17.1 Market Snapshot & Growth Engine
17.2 Market Overview
17.3 Pediatric
17.3.1 Market Overview
17.3.2 Market Size & Forecast
17.3.3 Market by Geography
17.4 Adults
17.4.1 Market Overview
17.4.2 Market Size & Forecast
17.4.3 Market by Geography
17.5 Geriatric
17.5.1 Market Overview
17.5.2 Market Size & Forecast
17.5.3 Market by Geography

18 Care Provider
18.1 Market Snapshot & Growth Engine
18.2 Market Overview
18.3 Hospitals
18.3.1 Market Overview
18.3.2 Market Size & Forecast
18.3.3 Market by Geography
18.4 Home Care Settings & Individuals
18.4.1 Market Overview
18.4.2 Market Size & Forecast
18.4.3 Market by Geography
18.5 Clinics & Ambulatory Surgical Centers
18.5.1 Market Overview
18.5.2 Market Size & Forecast
18.5.3 Market by Geography
18.6 Others
18.6.1 Market Overview
18.6.2 Market Size & Forecast
18.6.3 Market by Geography

19 Geography
19.1 Market Snapshot & Growth Engine
19.2 Geographic Overview

20 Apac
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Offering
20.3.1 Market Size & Forecast
20.4 Product Type
20.4.1 Market Size & Forecast
20.4.2 Product Type - Software & Services
20.4.3 Product Type - Wearables
20.5 Age Group
20.5.1 Market Size & Forecast
20.6 Care Provider
20.6.1 Market Size & Forecast
20.7 Key Countries
20.7.1 China: Market Size & Forecast
20.7.2 Japan: Market Size & Forecast
20.7.3 South Korea: Market Size & Forecast
20.7.4 Australia: Market Size & Forecast
20.7.5 India: Market Size & Forecast

21 North America
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Offering
21.3.1 Market Size & Forecast
21.4 Product Type
21.4.1 Market Size & Forecast
21.4.2 Product Type - Software & Services
21.4.3 Product Type - Wearables
21.5 Age Group
21.5.1 Market Size & Forecast
21.6 Care Provider
21.6.1 Market Size & Forecast
21.7 Key Countries
21.7.1 Us: Market Size & Forecast
21.7.2 Canada: Market Size & Forecast

22 Europe
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Offering
22.3.1 Market Size & Forecast
22.4 Product Type
22.4.1 Market Size & Forecast
22.4.2 Product Type - Software & Services
22.4.3 Product Type - Wearables
22.5 Age Group
22.5.1 Market Size & Forecast
22.6 Care Provider
22.6.1 Market Size & Forecast
22.7 Key Countries
22.7.1 Germany: Market Size & Forecast
22.7.2 Uk: Market Size & Forecast
22.7.3 France: Market Size & Forecast
22.7.4 Italy: Market Size & Forecast
22.7.5 Spain: Market Size & Forecast

23 Latin America
23.1 Market Overview
23.2 Market Size & Forecast
23.3 Offering
23.3.1 Market Size & Forecast
23.4 Product Type
23.4.1 Market Size & Forecast
23.4.2 Product Type - Software & Services
23.4.3 Product Type - Wearables
23.5 Age Group
23.5.1 Market Size & Forecast
23.6 Care Provider
23.6.1 Market Size & Forecast
23.7 Key Countries
23.7.1 Brazil: Market Size & Forecast
23.7.2 Mexico: Market Size & Forecast
23.7.3 Argentina: Market Size & Forecast

24 Middle East & Africa
24.1 Market Overview
24.2 Market Size & Forecast
24.3 Offering
24.3.1 Market Size & Forecast
24.4 Product Type
24.4.1 Market Size & Forecast
24.4.2 Product Type - Software & Services
24.4.3 Product Type - Wearables
24.5 Age Group
24.5.1 Market Size & Forecast
24.6 Care Provider
24.6.1 Market Size & Forecast
24.7 Key Countries
24.7.1 Turkey: Market Size & Forecast
24.7.2 Saudi Arabia: Market Size & Forecast
24.7.3 South Africa: Market Size & Forecast

25 Competitive Landscape
25.1 Competition Overview
26 Key Company Profiles
26.1 Headspace
26.1.1 Business Overview
26.1.2 Product/Service Offerings
26.1.3 Key Strategies
26.1.4 Key Strengths
26.1.5 Key Opportunities
26.2 Franklincovey
26.2.1 Business Overview
26.2.2 Product/Service Offerings
26.2.3 Key Strategies
26.2.4 Key Strengths
26.2.5 Key Opportunities
26.3 Vivify Health
26.3.1 Business Overview
26.3.2 Product/Service Offerings
26.3.3 Key Strategies
26.3.4 Key Strengths
26.3.5 Key Opportunities
26.4 Teladoc Health
26.4.1 Business Overview
26.4.2 Product/Service Offerings
26.4.3 Key Strategies
26.4.4 Key Strengths
26.4.5 Key Opportunities
26.5 Apple
26.5.1 Business Overview
26.5.2 Product/Service Offerings
26.5.3 Key Strategies
26.5.4 Key Strengths
26.5.5 Key Opportunities
26.6 Samsung
26.6.1 Business Overview
26.6.2 Product/Service Offerings
26.6.3 Key Strategies
26.6.4 Key Strengths
26.6.5 Key Opportunities

27 Other Prominent Vendors
27.1 Altopax
27.1.1 Business Overview
27.1.2 Product/Service Offerings
27.2 Amelia Virtual Care
27.2.1 Business Overview
27.2.2 Product/Service Offerings
27.3 Bighealth
27.3.1 Business Overview
27.3.2 Product/Service Offerings
27.4 Calm
27.4.1 Business Overview
27.4.2 Product/Service Offerings
27.5 Cognifit
27.5.1 Business Overview
27.5.2 Product/Service Offerings
27.6 Curalinc Healthcare
27.6.1 Business Overview
27.6.2 Product/Service Offerings
27.7 Epitel
27.7.1 Business Overview
27.7.2 Product/Service Offerings
27.8 Fitbit (Google)
27.8.1 Business Overview
27.8.2 Product/Service Offerings
27.9 Ginger
27.9.1 Business Overview
27.9.2 Product/Service Offerings
27.10 Global Kinetics
27.10.1 Business Overview
27.10.2 Product/Service Offerings
27.11 Healthunlocked
27.11.1 Business Overview
27.11.2 Product/Service Offerings
27.12 Healthy Hero
27.12.1 Business Overview
27.12.2 Product/Service Offerings
27.13 Koa Health
27.13.1 Business Overview
27.13.2 Product/Service Offerings
27.14 Misu
27.14.1 Business Overview
27.14.2 Product/Service Offerings
27.15 Myndyou
27.15.1 Business Overview
27.15.2 Product/Service Offerings
27.16 Oxfordvr
27.16.1 Business Overview
27.16.2 Product/Service Offerings
27.17 Psycurio
27.17.1 Business Overview
27.17.2 Product/Service Offerings
27.18 Rani Therapeutics
27.18.1 Business Overview
27.18.2 Product/Service Offerings
27.19 Talkspace
27.19.1 Business Overview
27.19.2 Product/Service Offerings
27.20 Twill
27.20.1 Business Overview
27.20.2 Product/Service Offerings

28 Report Summary
28.1 Key Takeaways
28.2 Strategic Recommendations

29 Quantitative Summary
29.1 Offering
29.2 Product Type
29.2.1 Product Type - Software & Services
29.2.2 Product Type - Wearables
29.3 Age Group
29.4 Care Provider
29.5 Market by Geography
29.6 Apac
29.6.1 Offering
29.6.2 Product Type
29.6.3 Product Type - Software & Services
29.6.4 Product Type - Wearables
29.6.5 Age Group
29.6.6 Care Provider
29.7 North America
29.7.1 Offering
29.7.2 Product Type
29.7.3 Product Type - Software & Services
29.7.4 Product Type - Wearables
29.7.5 Age Group
29.7.6 Care Provider
29.8 Europe
29.8.1 Offering
29.8.2 Product Type
29.8.3 Product Type - Software & Services
29.8.4 Product Type - Wearables
29.8.5 Age Group
29.8.6 Care Provider
29.9 Latin America
29.9.1 Offering
29.9.2 Product Type
29.9.3 Product Type - Software & Services
29.9.4 Product Type - Wearables
29.9.5 Age Group
29.9.6 Care Provider
29.10 Middle East & Africa
29.10.1 Offering
29.10.2 Product Type
29.10.3 Product Type - Software & Services
29.10.4 Product Type - Wearables
29.10.5 Age Group
29.10.6 Care Provider

30 Appendix
30.1 Abbreviations

Companies Mentioned

  • Headspace
  • FranklinCovey
  • Vivify Health
  • Teladoc Health
  • Apple
  • Samsung
  • Altopax
  • Amelia Virtual Care
  • BigHealth
  • Calm
  • CogniFit
  • CuraLinc Healthcare
  • Epitel
  • Fitbit
  • Ginger
  • Global Kinetics
  • HealthUnlocked
  • Healthy Hero
  • Koa Health
  • Misu
  • MyndYou
  • OxfordVR
  • Psycurio
  • Rani Therapeutics
  • Talkspace
  • Twill


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



Table Information