Canned Wine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Canned Wine Market is projected to expand from USD 137.51 Million in 2025 to USD 261.54 Million by 2031, reflecting a compound annual growth rate of 11.31%. This segment involves wine packaged in aluminum cans, usually in single-serve 250ml or 375ml sizes, offering a lightweight and shatter-resistant alternative to standard glass bottles. Growth is primarily fuelled by functional drivers such as the need for portability in outdoor settings where glass is prohibited, the environmental benefits of aluminum's high recycling rates, and consumer interest in portion control. These practical features drive adoption independently of fleeting flavor trends, establishing the format as a structural shift in wine consumption.

Highlighting the segment's strength, Silicon Valley Bank’s 2025 State of the US Wine Industry Report indicates that wine-based ready-to-drink (RTD) products saw a 29.3 percent year-over-year volume increase, demonstrating resilience compared to the wider wine market. Despite this success, the market faces a substantial obstacle in the form of fierce competition from spirits-based ready-to-drink cocktails. These competitors are aggressively seizing market share, particularly among younger, convenience-focused consumers, thereby hindering further expansion of the canned wine sector.

Market Drivers

The market is being reshaped by a transition toward eco-friendly aluminum packaging as consumers increasingly prioritize sustainability. Aluminum cans provide significant benefits over glass, including a reduced carbon footprint and superior material recovery, making them the ideal vessel for a circular economy. According to the December 2024 report 'The Aluminum Can Advantage: Sustainability Key Performance Indicators' by The Aluminum Association and Can Manufacturers Institute, the closed-loop circularity rate for aluminum cans hit 96.7%, far exceeding other packaging materials. This exceptional recyclability meets the demand for ethical consumption, compelling producers to shift away from single-use glass in favor of this lighter alternative.

Concurrently, adoption is being accelerated by product innovation in sparkling, flavored, and ready-to-drink wine varieties that align with convenience trends. Wineries are introducing mixology-inspired profiles in cans to attract younger demographics looking for portability. Data from the Wine & Spirits Wholesalers of America’s 'SipSource Q2 2024 Report' released in August 2024 shows that canned products in the wine cocktail category expanded by 22.1% in volume, highlighting the success of these varied offerings. Despite this progress, there remains a vast opportunity to displace traditional packaging; WineBusiness Monthly noted in 2024 that glass still commanded 87% of total off-premise wine sales, suggesting a significant potential for canned options to gain further market share.

Market Challenges

A major structural barrier to the growth of the Global Canned Wine Market is the fierce competition arising from spirits-based ready-to-drink (RTD) cocktails. This challenge stems from a direct functional overlap, as spirits-based RTDs provide the same portability and single-serve convenience that originally defined the value proposition of canned wine. However, spirits-based options often hold a competitive edge regarding flavor variety and brand alignment with younger consumers, who increasingly view them as more versatile for social and outdoor use. As these shoppers replace canned wine with canned cocktails, the former struggles to retain retail presence and shelf space, limiting its ability to fully exploit the convenience trend.

Recent data highlighting the superior growth of the spirits segment substantiates this loss of market momentum. According to the Wine & Spirits Wholesalers of America, the spirits-based ready-to-drink category recorded a volume increase of 19.6 percent in 2025, substantially surpassing the 12.4 percent growth observed in wine-based variants. This expanding performance gap suggests that spirits-based products are aggressively securing the bulk of new demand within the convenience sector, thereby constraining the addressable market share available for the expansion of canned wine.

Market Trends

The market is being rapidly redefined by the proliferation of Low-ABV and Zero-Sugar options, driven by health-conscious consumers who prioritize moderation and wellness over conventional consumption patterns. This trend marks a fundamental lifestyle shift rather than simple flavor innovation, as buyers actively search for "better-for-you" qualities like lower alcohol content and reduced calories without sacrificing quality. Producers are responding by creating wines that meet these wellness objectives, expanding the category's reach to younger, fitness-minded demographics who might otherwise leave the alcohol market. As reported by Shanken News Daily in May 2024, the "better-for-you" wine sector grew 11.4% in value to $788.5 million, underscoring the strong commercial potential of this health-focused segment.

Simultaneously, the industry is experiencing a move toward slim and sleek can formats, which is driving premiumization and modernizing the sector's visual identity. While portability remains a key driver, the uptake of the 250ml sleek can is accelerating because it presents a more sophisticated aesthetic than the squat 375ml cans typically linked to value products. This smaller size aligns perfectly with "single-serve" occasions, facilitating true portion control and encouraging the trial of premium varietals in an elegant vessel. This shift is supported by empirical data; according to Grape and Wine Magazine in April 2024, SipSource data indicated a 39% volume increase for wine in 250ml cans within on-premise channels, significantly outperforming other sizes and confirming consumer preference for this refined format.

Key Players Profiled in the Canned Wine Market

• E. & J. Gallo Winery
• Union Wine Company
• Sans Wine Co.
• Sula Vineyards Limited
• SUNTORY HOLDINGS LIMITED
• Canned Wine Co.
• Maker Wine Company
• Archer Roose Wines

Report Scope

In this report, the Global Canned Wine Market has been segmented into the following categories:

Canned Wine Market, by Product Type:

• Sparkling Wine
• Fortified Wine
• Red Wine
• Others

Canned Wine Market, by Distribution Channel:

• Supermarkets/Hypermarkets
• On Trade
• Specialist Retailers
• Online
• Others

Canned Wine Market, by Alcohol Content:

• Low
• Medium
• High

Canned Wine Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Canned Wine Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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