Kombucha Tea Global Market Report 2024

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to continued health and wellness trend, rise in functional beverages, increasing demand for natural and organic products, global expansion and market penetration, diversification of flavors and varieties. Major trends in the forecast period include accessibility and mainstream appeal, wellness and lifestyle branding, rise in diy kombucha culture, local and artisanal production, packaging evolution.

The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to a variety of factors, including celebrity endorsements and popularity, an adaptation to diverse palates, expansion in distribution channels, the craft beverage movement, and the influence of social media and health influencers. These factors collectively contributed to the growth during that time.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to the ongoing health and wellness trend, the increasing popularity of functional beverages, a growing demand for natural and organic products, global expansion efforts and market penetration, and the diversification of flavors and varieties. Major trends expected in this period include an increased focus on accessibility and mainstream appeal, the use of wellness and lifestyle branding, a rise in the DIY kombucha culture, an emphasis on local and artisanal production, and an evolution in packaging design and functionality.

The growth of the kitchen cabinet market is expected to be driven by the increasing construction of residential buildings. Residential buildings include structures designed for private occupancy, whether permanent or temporary, equipped with amenities and utilities to meet the needs of individuals or families. Kitchen cabinets play a crucial role in storing various items such as cookware, cookbooks, and baking supplies in residential buildings. For instance, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development for March 2023 showed that privately owned home completions reached a seasonally adjusted annual rate of 1,557,000 in February. This represents a 12.2% (±15.0%) increase from the revised January estimate of 1,388,000 and a 12.8% (±16.2%) increase from the February 2022 rate of 1,380,000. Therefore, the upward trend in residential construction is stimulating the growth of the kitchen cabinet market.

The rising popularity of ready-to-drink beverages, known for their convenience, is anticipated to bolster the growth of the kombucha tea market. Ready-to-drink beverages, consumed immediately after purchase without any preparation, are witnessing increased demand, benefiting the kombucha tea market. Notably, data from the Distilled Spirits Council in September 2022 showed substantial growth in sales and volume of spirits-based RTDs. Pre-mixed cocktail or spirits-based RTD supplier revenue increased by 42.3% to $1.6 billion in 2021, with a 56% increase in volume compared to 2020. This trend indicates a growing preference for ready-to-drink options, which positively influences the kombucha tea market due to consumers seeking convenient yet healthy beverage choices.

Product innovation is a prominent trend gaining traction in the kombucha tea market. Companies within this market are emphasizing technology to maintain the authentic flavors and nutritional benefits of kombucha. An illustration of this is Taiwan-based biotechnology firm Ming Chyi Biotechnology Ltd. (MCB), which employs a patented micro-encapsulation technology. This method involves precise temperature and pressure application to safeguard the genuine flavors and nutritional elements of kombucha. Additionally, this technology is utilized in spray-drying the kombucha liquid, resulting in a powder form that effectively preserves the original attributes of kombucha.

In July 2022, CVC Capital Partners, a Luxembourg-based private equity and investment advisory firm, acquired Unilever's tea business, Ekaterra, for 4.5 billion euros (approximately USD 4.8 billion). The acquisition is part of CVC Capital Partners' strategy to further develop and expand its business operations. Ekaterra is a Netherlands-based company known for its tea and beverage products.

In April 2021, Harris Tea Company, a US-based tea company, completed the acquisition of Tetley Harris Food Group from Tata Consumer Products Company. This acquisition is expected to enable Harris Tea to offer comprehensive services to foodservice customers while maintaining its commitment to diverse and innovative product lines and services. The newly formed entity, Harris Tea Foodservice, will have an expanded portfolio that includes kombucha, Red Rose, Southern Breeze, and other products. Tetley Harris Food Group, the acquired company, is known for its production of a wide range of tea products, including hot, green, specialty, herbal, and iced tea concentrates.

Major companies operating in the kombucha tea market report are PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT’s Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc., Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha. North America was the largest region in the kombucha tea market in 2023. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Kombucha tea is available in various flavors such as fruits, regular or original, herbs and spices, flowers, and others. Fruits are infused into the tea, offering flavors such as pineapple, raspberry, blueberry, peach, and more. Kombucha tea is packaged in glass bottles, aluminum cans, PET bottles, and other types, sold through supermarkets, hypermarkets, online retailers, health stores, and convenience stores.

The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.

The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.