Kombucha Tea Global Market Report 2025

The kombucha tea market size has grown rapidly in recent years. It will grow from $3.36 billion in 2024 to $4.02 billion in 2025 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to " $7.86 billion in 2029 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period can be attributed to continued health and wellness trend, rise in functional beverages, increasing demand for natural and organic products, global expansion and market penetration, diversification of flavors and varieties. Major trends in the forecast period include accessibility and mainstream appeal, wellness and lifestyle branding, rise in DIY kombucha culture, local and artisanal production, packaging evolution.

The forecast of 18.2% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for SCOBY cultures and organic tea leaves from India and China, affecting craft brewers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to the ongoing health and wellness trend, the increasing popularity of functional beverages, a growing demand for natural and organic products, global expansion efforts and market penetration, and the diversification of flavors and varieties. Major trends expected in this period include an increased focus on accessibility and mainstream appeal, the use of wellness and lifestyle branding, a rise in the DIY kombucha culture, an emphasis on local and artisanal production, and an evolution in packaging design and functionality.

The growth of the kitchen cabinet market is expected to be driven by the increasing construction of residential buildings. Residential buildings include structures designed for private occupancy, whether permanent or temporary, equipped with amenities and utilities to meet the needs of individuals or families. Kitchen cabinets play a crucial role in storing various items such as cookware, cookbooks, and baking supplies in residential buildings. For instance, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development for March 2023 showed that privately owned home completions reached a seasonally adjusted annual rate of 1,557,000 in February. This represents a 12.2% (±15%) increase from the revised January estimate of 1,388,000 and a 12.8% (±16.2%) increase from the February 2022 rate of 1,380,000. Therefore, the upward trend in residential construction is stimulating the growth of the kitchen cabinet market.

The growing popularity of ready-to-drink beverages is anticipated to accelerate the growth of the kombucha tea market in the future. Ready-to-drink beverages are single-use drinks that are packaged and ready for immediate consumption upon purchase. Consumers can enjoy these beverages anytime and anywhere without any preparation. This convenience has led to an increased demand for ready-to-drink options, which in turn benefits the kombucha tea market. For example, in May 2024, the British Soft Drinks Association, a UK-based trade organization, published its 2024 ANNUAL REPORT, indicating that the total volume of soft drinks consumed rose from 14.11 billion liters in 2021 to 15.34 billion liters in 2023, with an intermediate total of 14.91 billion liters in 2022. Thus, the rising popularity of ready-to-drink beverages is a driving factor in the growth of the kombucha tea market.

Kombucha tea is a fermented beverage made from black or green tea, sugar, and a mix of bacteria and yeast. During the fermentation process, the bacteria and acids create a film on the surface of the liquid known as a SCOBY (symbiotic colony of bacteria and yeast). The bacteria in kombucha includes lactic-acid bacteria, which may also function as a probiotic. Health experts suggest that kombucha tea can aid in digestion, improve gut health, help manage blood pressure, support heart health, and enhance immunity.

Kombucha tea is available in various flavors such as fruits, regular or original, herbs and spices, flowers, and others. Fruits are infused into the tea, offering flavors such as pineapple, raspberry, blueberry, peach, and more. Kombucha tea is packaged in glass bottles, aluminum cans, PET bottles, and other types, sold through supermarkets, hypermarkets, online retailers, health stores, and convenience stores.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.

Product innovation is a prominent trend gaining traction in the kombucha tea market. Companies within this market are emphasizing technology to maintain the authentic flavors and nutritional benefits of kombucha. An illustration of this is Taiwan-based biotechnology firm Ming Chyi Biotechnology Ltd. (MCB), which employs a patented micro-encapsulation technology. This method involves precise temperature and pressure application to safeguard the genuine flavors and nutritional elements of kombucha. Additionally, this technology is utilized in spray-drying the kombucha liquid, resulting in a powder form that effectively preserves the original attributes of kombucha.

In July 2022, CVC Capital Partners, a Luxembourg-based private equity and investment advisory firm, acquired Unilever's tea business, Ekaterra, for 4.5 billion euros (approximately USD 4.8 billion). The acquisition is part of CVC Capital Partners' strategy to further develop and expand its business operations. Ekaterra is a Netherlands-based company known for its tea and beverage products.

In January 2024, SYSTM Foods, a functional beverage brand platform based in the US, acquired HUMM Kombucha for an undisclosed amount. This acquisition fits with SYSTM's strategy to broaden its portfolio of high-growth brands within the functional beverage sector, especially those that emphasize low and zero-sugar options. HUMM Kombucha is a significant player in the gut health beverage category in the US.

Major companies operating in the kombucha tea market include PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT’s Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc, Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha.

North America was the largest region in the kombucha tea market in 2024. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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