Stevia Market Report 2026

The stevia market size has grown rapidly in recent years. It will grow from $1.02 billion in 2025 to $1.15 billion in 2026 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increasing consumer preference for low-calorie sweeteners, rising diabetes and obesity awareness, expansion of natural ingredient usage, growing food and beverage reformulation trends, improved agricultural cultivation of stevia plants.

The stevia market size is expected to see rapid growth in the next few years. It will grow to $1.87 billion in 2030 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to increasing demand for clean-label sweeteners, expansion of plant-based food products, rising adoption in dietary supplements, growing innovation in flavor masking technologies, increased regulatory support for natural sweeteners. Major trends in the forecast period include increasing use of stevia in low-calorie food products, rising demand for organic stevia variants, growing adoption in beverage reformulations, expansion of high-purity steviol glycoside production, enhanced focus on taste optimization technologies.

The rising health consciousness among consumers is expected to drive the growth of the stevia market. Health consciousness reflects the extent to which individuals prioritize their physical and mental well-being through dietary choices and lifestyle habits. Stevia has emerged as a preferred option for health-conscious consumers seeking calorie-free, diabetic-friendly alternatives to sugar. Its intense sweetness - often 200 times that of sugar - allows minimal usage while satisfying sweet cravings. For instance, in June 2024, an online survey of 3,000 Americans conducted by the International Food Information Council (IFIC), a US-based nonprofit organization, found that 54% of respondents followed a healthy diet or eating pattern in 2024, up from 52% in 2023. Consequently, growing health awareness is fueling demand for stevia-based products.

Key companies in the stevia market are focusing on flavor innovations to enhance product appeal and cater to the rising demand for naturally sweetened, zero-calorie options. For example, salted caramel flavor combines the sweetness of caramel with a subtle salty balance, creating distinctive taste experiences that support differentiation in clean-label product lines. In September 2024, Zevia, a US-based beverage company specializing in zero-sugar, stevia-sweetened drinks, launched Salted Caramel Zero Sugar Soda, a limited-edition beverage offering an indulgent soda experience without sugar, calories, or artificial ingredients, using highly purified stevia leaf extract. This product expands flavor variety in stevia-based formulations, enhances consumer choice in better-for-you beverages, and underscores stevia’s versatility as a natural sweetener.

In November 2023, SK Capital Partners, LP, a US-based private equity firm, successfully acquired J&K Ingredients, Inc., a US-based stevia manufacturer. This acquisition is intended to drive growth for J&K Ingredients by further developing its expertise in clean label, natural, and organic products.

Major companies operating in the stevia market are Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd., Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd., Ganzhou Julong High-Tech Industrial Co Ltd., Whole Earth Brands Inc., Biolotus Technology Jiangsu Inc., Kerry Group plc.

Asia-Pacific was the largest region in the stevia market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stevia market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the stevia market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The stevia market consists of sales of powdered stevia, leaf stevia, and liquid stevia that is used as a natural sweetener for food and beverages. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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