SMS firewall assist in protecting the network from SMS fraud and scam along with preventing any unwanted access to the network. The services enable operator to allow what traffic can be transported through network. It offers signaling and content filtering capabilities. Furthermore, the technology is extensively utilized across various industry verticals such as government, healthcare, banking, financial services and insurance and media and entertainment. It is being adopted by large as well as small and medium enterprises.
The rise in the adoption of application to person messaging, and the increasing privacy and security concerns are the factors driving the short message service (SMS) firewall market growth. In addition, countering SMS illicit practices such as SMS spoofing, SMS phishing, and SMS spamming drive the growth of the short message service (SMS) firewall market size. However, lack of technological knowledge among users, and the rise in the number of cyberattacks hampering the growth of the short message service (SMS) firewall market. On the contrary, the trend of mobile marketing through SMS, and the demand for next-generation SMS firewalls will provide major lucrative opportunities for growth of the short message service (SMS) firewall market.
The short message service (SMS) firewall market is segmented on the basis of component, SMS type, deployment mode, SMS traffic, and end user. By component, it is segmented into platform and services. By SMS type, it is segmented into A2P messages and P2A messages. By deployment mode, it is bifurcated into on-premise and cloud. By SMS traffic, it is segmented into national SMS traffic and international SMS traffic. By end user, it is segmented into BFSI, IT & telecom, retail and e-commerce, healthcare, media & entertainment, government and public sector, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the short message service (SMS) firewall market such as AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications. These players have adopted various strategies to increase their market penetration and strengthen their position in the short message service (SMS) firewall market share.
Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the global short message service (SMS) firewall market for the period 2021-2031 is provided to determine the market potential.
The rise in the adoption of application to person messaging, and the increasing privacy and security concerns are the factors driving the short message service (SMS) firewall market growth. In addition, countering SMS illicit practices such as SMS spoofing, SMS phishing, and SMS spamming drive the growth of the short message service (SMS) firewall market size. However, lack of technological knowledge among users, and the rise in the number of cyberattacks hampering the growth of the short message service (SMS) firewall market. On the contrary, the trend of mobile marketing through SMS, and the demand for next-generation SMS firewalls will provide major lucrative opportunities for growth of the short message service (SMS) firewall market.
The short message service (SMS) firewall market is segmented on the basis of component, SMS type, deployment mode, SMS traffic, and end user. By component, it is segmented into platform and services. By SMS type, it is segmented into A2P messages and P2A messages. By deployment mode, it is bifurcated into on-premise and cloud. By SMS traffic, it is segmented into national SMS traffic and international SMS traffic. By end user, it is segmented into BFSI, IT & telecom, retail and e-commerce, healthcare, media & entertainment, government and public sector, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the short message service (SMS) firewall market such as AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications. These players have adopted various strategies to increase their market penetration and strengthen their position in the short message service (SMS) firewall market share.
Key Benefits For Stakeholders
The study provides an in-depth analysis of the global short message service (SMS) firewall market along with the current trends and future estimations to elucidate the imminent investment pockets.Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
The quantitative analysis of the global short message service (SMS) firewall market for the period 2021-2031 is provided to determine the market potential.
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Key Market Segments
By End User
- BFSI
- IT and Telecom
- Retail and E-Commerce
- Healthcare
- Media and Entertainment
- Government and Public Sector
- Others
By Component
- Platform
- Services
By SMS Type
- Application-to-Person (A2P) messages
- Person-to-Application (P2A) messages
By Deployment Mode
- On-Premise
- Cloud
By SMS Traffic
- National SMS traffic
- International SMS traffic
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Cellusys
- TATA Communications
- AdaptiveMobile Security
- Comviva
- Mobileum
- Sinch
- Proofpoint
- Infobip Ltd.
- BICS
- Monty Mobile
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY COMPONENT
CHAPTER 5: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY SMS TYPE
CHAPTER 6: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY DEPLOYMENT MODE
CHAPTER 7: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY SMS TRAFFIC
CHAPTER 8: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY END USER
CHAPTER 9: SHORT MESSAGE SERVICE (SMS) FIREWALL MARKET, BY REGION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the short message service (sms) firewall market was valued at $2.5 billion in 2021, and is estimated to reach $5.7 billion by 2031, growing at a CAGR of 9.2% from 2022 to 2031.The Short Message Service (SMS) Firewall Market is likely to experience a significant growth rate of 9.2% from 2022-2031 owing to increasing market demand from the IT & Telecom sector and rise in demand for secure SMS system.
SMS Firewall defends mobile networks against all SMS-based messaging attacks and provides full protection and control over all messaging on the network. All messages are routed through the firewall, analysed, and classified.
The rapid growth of corporate SMS comes with an increasing need to secure mobile networks from vulnerabilities in SMS. For a company looking to grow its market and credibility, unwanted spam and fraudulent messages can be quite harmful and can lead to revenue leakage. They can also compromise the safety of the company. SMS firewall solves these security concerns by defending mobile networks against all SMS-based messaging attacks, providing full protection and control over all messaging networks, automatically detecting and blocking spam and making sure that all incoming message traffic is monitored to avoid SMS fraud.
The rise in the adoption of application to person messaging, and the increasing privacy and security concerns are major growth factors for the market. In addition, countering SMS illicit practices such as SMS spoofing, SMS phishing, and SMS spamming is the major growth factor for the short message service (SMS) firewall market. However, lack of technological knowledge among users, and the rise in the number of cyberattacks are the major factors hampering the growth of the market. On the contrary, the trend of mobile marketing through SMS, and the demand for next-generation SMS firewalls will provide lucrative opportunities for the growth of the market in the upcoming years.
Furthermore, spam events can be automatically detected and blocked. After a fraudulent or suspicious A2P SMS has been blocked, the message sender can be informed that their message was delivered, when in fact it has been removed from the network. Alternatively, grey or suspicious A2P SMS messages can be modified to include a warning to the recipient. The significant adoption of alternative approaches in the coming years due to factors such as an increased emphasis on preventing revenue loss due to grey routes is expected to drive the growth of the short message service (SMS) firewall market.
The outbreak of COVID-19 is anticipated to have a positive impact on the growth of SMS firewall market. This is attributed to the fact that with the emergence of COVID-19, the use of network security solutions will enable enterprises to address critical security issues and facilitate secured information access. In addition, because of the increase in international and national SMS traffic, the danger of cyber-attacks has grown significantly in numerous enterprises, necessitating the implementation of security solutions such as firewalls, intrusion detection, and intrusion prevention systems. Innovations and advancements in network security solutions, such as cloud security and AI-integrated solutions as well as an increase in the number of cyberattacks since the outbreak of the pandemic, have fueled market development. For instance, according to a report from Palo Alto Networks’ Unit 42 security consulting group, in May 2021, the average ransomware payment climbed 82% to a record $570,000 in the first half of 2021 from $312,000 in 2020. Thus, the increase in ransomware of cyberattacks augments the demand for effective SMS security solutions & services, thereby fueling the growth of the global SMS firewall market.
The short message service (SMS) firewall market is segmented on the basis of component, SMS type, deployment mode, SMS traffic, end user, and region. By component, it is segmented into platform and services. On the basis of SMS type, it is divided into A2P messages and P2A messages. Based on deployment mode, it is segregated into on-premise and cloud. By SMS traffic, it is segmented into national SMS traffic and international SMS traffic. By end user, the market is divided into BFSI, IT & telecom, retail and e-commerce, healthcare, media & entertainment, government and public sector, and others. Region wise, it is analyzed across North America (the U.S., and Canada), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).
The report analyzes the profiles of key players operating in the short message service (SMS) firewall market such as AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications. These players have adopted various strategies to increase their market penetration and strengthen their position in the short message service (SMS) firewall market.
Key Market Insights
By component, the platform segment was the highest revenue contributor to the market, and is estimated to reach $3.41 billion by 2031, with a CAGR of 8.2%. However, the services segment is estimated to be the fastest growing segment with the CAGR of 10.8% during the forecast period.By deployment mode, the on-premise segment was the highest revenue contributor to the market, and is estimated to reach $2.81 billion by 2031, with a CAGR of 7.4%.
By SMS type, the Application-to-Person (A2P) messages segment was the highest revenue contributor to the market, and is estimated to reach $3719.94million by 2031, with a CAGR of 7.9%.
By industry vertical, the IT & telecom segment dominated the global market, and is estimated to reach $942.99 million by 2031, with a CAGR of 5.0%. However, the retail and e-commerce segment is expected to be the fastest growing segment during the Short message service (SMS) firewall market forecast.
Based on region, North America was the highest revenue contributor, accounting for $ 850.51 million in 2021, and is estimated to reach $1.58 billion by 2031, with a CAGR of 6.8%.
Companies Mentioned
- Cellusys
- TATA Communications
- AdaptiveMobile Security
- Comviva
- Mobileum
- Sinch
- Proofpoint
- Infobip Ltd.
- BICS
- Monty Mobile
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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