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Playground Buzz Report Autumn 2022

  • PDF Icon

    Report

  • 44 Pages
  • January 2023
  • Region: United Kingdom
  • ChildWise
  • ID: 5752328
It’s a mixed bag this autumn, with an exceptionally lively Recent chart, and a notably stable Favourites chart.

In the Recent chart there are 6 climbers, 3 sliders, and 1 new/re-entry, and no non-movers, while in the Favourites chart there are 4 climbers, 1 slider, 1 new/re-entry, and 4 non-movers.

Recent brands has a new number one, the two charts also share a number one, and they have 8 brands in common too.

Table of Contents

Introduction and sampleBuzz Autumn 2022 summaryBrands talked about recently
Favourite brands
  • Tween boys age 7-12
  • Tween girls age 7-12
  • Teen boys age 13-17
  • Teen girls age 13-17
Favourite brands by category
  • TV
  • Websites/Apps
  • Vloggers/YouTubers
  • Games
  • Music
  • Films
  • Books
  • Restaurants
  • Clothing brand
  • TikToker
  • Toy
  • Roblox
  • Hobbies and interests
  • Fandom
  • Meme
Other things children do
Spotlights
  • Non-binary tweens and teens
  • Other buzzed aboiut trends and brands
Children's wishlistsYear in reviewChildren's highlights of the yearWhat children are looking forward toAbout the Publisher

Executive Summary

This termly tracking report is based on a representative sample of more than 1000 children and young people aged 7-16, surveyed individually in schools across the UK, free from parental influence.
The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more.

Companies Mentioned

  • Roblox
  • FIFA
  • Fortnite
  • TikTok
  • Minecraft
  • YouTube
  • Netflix
  • Pokemon
  • Xbox
  • Playstation