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The global scented candles market is expected to register an impressive CAGR during the forecast period. Home renovation and home decorating projects have increased along with an increase in disposable money. Since the pandemic has caused individuals to spend more time at home, people have a growing desire to make their homes comfortable places to live. One of the consumer trends is sculpture-scented candles or candles with different shapes. Speak directly to the analyst to clarify any post sales queries you may have.
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In essence, scented candles are used not only for their pleasant scents but also for their capacity to elevate moods and promote well-being. Candles with scents can be utilized in both households and businesses. The demand for scented candles in the residential sector has been fueled by increased home remodeling and design projects. Businesses such as spas regularly utilize scented candles because of their therapeutic qualities.
To increase their market shares, market participants provide unique scents that appeal to their customers. Many businesses have also raised their R&D expenditures to produce better products.
Scented candles are utilized in retail establishments to give clients a unique and enjoyable shopping experience. The scent of the candles can cover unpleasant smells, enhance the air quality, and improve the shop's ambiance. Scented candles can also be used as a marketing tool to advertise goods and services. For example, a retailer might promote its summer sales using a citrus-scented candle.
Online stores utilize scented candles to provide customers with a better shopping experience. Around 6.37 billion people (80.76% of the world's population) will be using smartphones in 2021, according to Bankmycell. With the help of online shopping, items can be purchased by customers when they are at home or at work. Through the internet, customers may shop more easily and conveniently. The transactions can also be canceled with ease. In addition, it saves time and effort.
Increasing Trend of Eco-Friendly Products Fuels Market Growth
People from all around the world are turning toward the use of eco-friendly candles due to growing environmental concerns. Additionally, there has been a significant increase in the use of candles for house decoration. These elements produce significant sales opportunities for businesses engaged in the global scented candle market. Since organic candles are naturally free of toxins and are made with organic and natural materials, they have replaced mainly paraffin wax candles in recent years. These candles are also well-known as "green candles" since they are made from natural ingredients such as beeswax and soy wax. Both elements are natural, neither polluting the environment nor releasing poisonous gas when lit. Manufacturers of scented candles have outstanding growth potential worldwide due to a significant rise in consumer knowledge of the availability of their products.Increasing Partnerships Among Companies Propels Market Growth
To create a unique candle with the ideal smell for ice cream enthusiasts, Moose Tracks Ice Cream announced its partnership with Wax Poetic Candle Bar, a Michigan-based candle production firm, in June 2021. The vanilla-scented candle seduces the buyer with hints of peanut butter cups at USD 24.95. Like the ice cream flavor, the candle has a vanilla smell with notes of peanut butter cups and the famous Moose Tracks fudge. It's the ideal uncommon present for the ice cream enthusiast. It is a premium grade 11 oz candle with a burn period of more than 70 hours that are made of soy wax, wicks made of organic cotton, and clean burning smells. It is manually poured into a substantial glass container with a black lid and rubber seal.Product Launches Fuel the Market Growth
Companies are launching new products to attract consumers, which fuels the demand for the scented candles market worldwide. For instance, "You, "-a scented candle, was released by Glossier in Nov 2022 for USD 36.22. The new item replaces the tiny "You" candle that was included in the Christmas package from the previous year. The new candles come in glass containers that are red and pink, the brand's emblematic colors, and are stamped with the initials "G." The top notes of the "You" candle will be the well-known ambrette seeds, ambrox, iris, and musk. Additionally, in 2022, Newell Brands launched a new candle brand Friday Collective. Friday Collective is a new brand that has been introduced by Newell Brands, the company behind Yankee Candle and other home fragrance products. The new line of scented candles is meant to evoke optimism and excitement through their brilliant hues and novel scent pairings. The scented candles offer bold, iridescent new candles that are divided into four groups that are organized by scent profile: Let's Party collection Lowkey Hype, Kickstart the Hustle, and Joy Of Missing Out. This scented candle has a premium soy wax blend, natural fiber wicks, and essential oils.Market Segmentation
The global scented candles market is segmented into product type, category, distribution channel, and region. Based on the product type, the market is segmented into container-based and pillar-based. Based on category, the market is segmented into mass and premium. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, exclusive stores, online, and others (departmental stores). The market analysis also studies regional segmentation to devise regional market segmentation.Company Profile
Estee Lauder Inc., MVP Group International, Inc., Bath & Body Works, Inc., Newell Brands, Inc., Diptyque Distribution LLC, NEST Fragrances, LLC, Desirepath Mississippi, LLC, Candle Delirium, Inc., Seventh Avenue Apothecary, and Trapp Fragrances are the major market players in the global platform that lead the market of the scented candles globally.Report Scope:
In this report, the global scented candles market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:Scented Candles Market, By Product Type:
- Container-Based
- Pillar-Based
Scented Candles Market, By Category:
- Mass
- Premium
Scented Candles Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Exclusive Stores
- Online
- Others
Scented Candles Market, By Region:
- North America
- The United States
- Canada
- Mexico
- Europe
- Russia
- France
- The United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- Indonesia
- Vietnam
- Middle East & Africa
- Saudi Arabia
- Egypt
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profile
Detailed analysis of the major companies present in the global scented candles market.Available Customizations:
With the given market data, the analyst offers customizations according to a company’s specific needs. The following customization options are available for the report:Company Information
- Detailed analysis and profiling of additional market players (up to five).
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Table of Contents
1. Introduction1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency of Usage
4.5. Factors Influencing Purchase Decision
4.6. Brand Satisfaction
4.7. Customer Satisfaction
4.8. Challenges Faced Post Purchase
5. Global Scented Candles Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Container-Based, Pillar-Based)
5.2.2. By Category Market Share Analysis (Mass Vs. Premium)
5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Exclusive Stores, Online, and Others (Departmental Stores)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Analysis
5.2.4.2. South America Market Analysis
5.2.4.3. Middle East & Africa Market Analysis
5.2.4.4. Europe Market Analysis
5.2.4.5. Asia -Pacific Market Analysis
5.2.5. By Company Market Share Analysis
5.3. Global Scented Candles Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Category Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Scented Candles Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Category Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Scented Candles Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Category Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Japan Scented Candles Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Category Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. India Scented Candles Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Category Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
6.2.4.4. Indonesia Scented Candles Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Product Type Market Share Analysis
6.2.4.4.2.2. By Category Market Share Analysis
6.2.4.4.2.3. By Distribution Channel Market Share Analysis
6.2.4.5. Vietnam Scented Candles Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Product Type Market Share Analysis
6.2.4.5.2.2. By Category Market Share Analysis
6.2.4.5.2.3. By Distribution Channel Market Share Analysis
7. North America Scented Candles Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Category Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Scented Candles Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Product Type Market Share Analysis
7.2.4.1.2.2. By Category Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. Canada Scented Candles Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Product Type Market Share Analysis
7.2.4.2.2.2. By Category Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. Mexico Scented Candles Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Product Type Market Share Analysis
7.2.4.3.2.2. By Category Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
8. Europe Scented Candles Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Category Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. Russia Scented Candles Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Product Type Market Share Analysis
8.2.4.1.2.2. By Category Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. Italy Scented Candles Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Product Type Market Share Analysis
8.2.4.2.2.2. By Category Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. France Scented Candles Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Product Type Market Share Analysis
8.2.4.3.2.2. By Category Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. Spain Scented Candles Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Product Type Market Share Analysis
8.2.4.4.2.2. By Category Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. United Kingdom Scented Candles Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Product Type Market Share Analysis
8.2.4.5.2.2. By Category Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. Middle East & Africa Scented Candles Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Category Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Saudi Arabia Scented Candles Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Product Type Market Share Analysis
9.2.4.1.2.2. By Category Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. Egypt Scented Candles Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Product Type Market Share Analysis
9.2.4.2.2.2. By Category Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. UAE Scented Candles Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Product Type Market Share Analysis
9.2.4.3.2.2. By Category Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
9.2.4.4. Turkey Scented Candles Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Product Type Market Share Analysis
9.2.4.4.2.2. By Category Market Share Analysis
9.2.4.4.2.3. By Distribution Channel Market Share Analysis
10. South America Scented Candles Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Category Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Scented Candles Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Product Type Market Share Analysis
10.2.4.1.2.2. By Category Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. Argentina Scented Candles Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Product Type Market Share Analysis
10.2.4.2.2.2. By Category Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. Colombia Scented Candles Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Product Type Market Share Analysis
10.2.4.3.2.2. By Category Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing Internet Penetration
11.1.2. Growing Partnerships Among Companies
11.1.3. New Product Launches
11.2. Challenges
11.2.1. Dynamic fragrance preferences
11.2.2. Skin issues in fragrance sensitive population
12. Impact of COVID-19 on Global Scented Candles Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Increasing Demand for Non-Toxic Products
13.2. Rising Preference of Online Shopping
13.3. Increasing Trend of Trying New Fragrances
14. Import & Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.2. Top 5 Importing Countries
14.2.1. By Value
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Porter’s Five Forces Model
16.1. Competitive Rivalry
16.2. Bargaining Power of Buyers
16.3. Bargaining Power Suppliers
16.4. Threat of New Entrants
16.5. Threat of Substitutes
17. Competitive Landscape
17.1. Company Profiles
17.1.1. The Estée Lauder Companies Inc.
17.1.1.1. Company Details
17.1.1.2. Products & Services
17.1.1.3. Financials (As Reported)
17.1.1.4. Key Market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. MVP Group International, Inc.
17.1.2.1. Company Details
17.1.2.2. Products & Services
17.1.2.3. Financials (As Reported)
17.1.2.4. Key Market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. Bath & Body Works, Inc.
17.1.3.1. Company Details
17.1.3.2. Products & Services
17.1.3.3. Financials (As Reported)
17.1.3.4. Key Market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. Newell Brands, Inc.
17.1.4.1. Company Details
17.1.4.2. Products & Services
17.1.4.3. Financials (As Reported)
17.1.4.4. Key Market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Diptyque Distribution LLC
17.1.5.1. Company Details
17.1.5.2. Products & Services
17.1.5.3. Financials (As Reported)
17.1.5.4. Key Market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. NEST Fragrances
17.1.6.1. Company Details
17.1.6.2. Products & Services
17.1.6.3. Financials (As Reported)
17.1.6.4. Key Market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. Desirepath Mississippi, LLC
17.1.7.1. Company Details
17.1.7.2. Products & Services
17.1.7.3. Financials (As Reported)
17.1.7.4. Key Market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. Candle Delirium, Inc.
17.1.8.1. Company Details
17.1.8.2. Products & Services
17.1.8.3. Financials (As Reported)
17.1.8.4. Key Market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Seventh Avenue Apothecary
17.1.9.1. Company Details
17.1.9.2. Products & Services
17.1.9.3. Financials (As Reported)
17.1.9.4. Key Market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. Trapp Fragrances
17.1.10.1. Company Details
17.1.10.2. Products & Services
17.1.10.3. Financials (As Reported)
17.1.10.4. Key Market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Regions
18.3. Target Product Type
18.4. Target Category
18.5. Target Distribution Channel
19. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Estée Lauder Companies Inc.
- MVP Group International, Inc.
- Bath & Body Works, Inc.
- Newell Brands, Inc.
- Diptyque Distribution LLC
- NEST Fragrances
- Desirepath Mississippi, LLC
- Candle Delirium, Inc.
- Seventh Avenue Apothecary
- Trapp Fragrances
